--- title: Lauren Keller --- [Skip to the main content.](https://winsomemarketing.com/lauren-keller#main-content) Search Toggle Menu ![winsome 2 (9)](https://winsomemarketing.com/hs-fs/hubfs/winsome%202%20(9).png?width=1080&height=1080&name=winsome%202%20(9).png) # Lauren Keller #### Senior Consultant, #### Head of Content and Brand   **Lauren Keller** leads content strategy and editorial operations at Winsome Marketing, bringing 12+ years of B2B/B2C storytelling expertise to help brands create authentic, high-converting content.   ## Lauren's Core Skill Set ![ace icons3](https://winsomemarketing.com/hs-fs/hubfs/ace%20icons3.png?width=80&height=80&name=ace%20icons3.png) **Marketing** Lauren is an experienced fractional marketing leader and strategist. ![ace icons8](https://winsomemarketing.com/hs-fs/hubfs/ace%20icons8.png?width=80&height=80&name=ace%20icons8.png) **Editing** Lauren is a capable developmental, creative, and structural content editor. ![ace icons5](https://winsomemarketing.com/hs-fs/hubfs/ace%20icons5.png?width=80&height=80&name=ace%20icons5.png) **Account Manager** Lauren is a caring, detail-oriented, results-driven account manager. ![ace icons2](https://winsomemarketing.com/hs-fs/hubfs/ace%20icons2.png?width=80&height=80&name=ace%20icons2.png) **Content** Lauren is an expert content strategist and storyteller. ![ace icons9](https://winsomemarketing.com/hs-fs/hubfs/ace%20icons9.png?width=80&height=80&name=ace%20icons9.png) **Search Optimization** Lauren is a seasoned search engine/generative engine optimization professional. ![ace icons6](https://winsomemarketing.com/hs-fs/hubfs/ace%20icons6.png?width=80&height=80&name=ace%20icons6.png) **Training** Lauren is a skilled instructional design and training leader.   ## Enjoy Lauren's Work   ### **Re-Brand Project** - #### [Fempowered Re-Brand](https://winsomemarketing.com/lauren-keller#) Lauren spearheaded the complete rebranding of this women's health platform, transforming it from a fragmented resource into "Fempower Health"—a cohesive, research-backed destination for women's health information. ![Fempower Health Brand Colors 2024](https://winsomemarketing.com/hs-fs/hubfs/Fempower%20Health%20Brand%20Colors%202024.png?width=1080&height=1080&name=Fempower%20Health%20Brand%20Colors%202024.png) She developed the strategic messaging that positions the brand as the trusted authority filling critical gaps in women's healthcare, particularly around underserved conditions like chronic pelvic pain and perimenopause. Through her content strategy, Lauren created a multi-touchpoint experience that includes educational content, a weekly newsletter, and podcast integration, all unified under the empowering "Fempowered" brand voice. Her approach transformed complex medical information into accessible, actionable insights that speak directly to women who've been overlooked by traditional healthcare systems.       ### **Go-To-Market Launch** - #### [Full brand and product launch](https://winsomemarketing.com/lauren-keller#) Lauren orchestrated the complete business strategy and digital launch for The Restaurant CPA, a specialized platform connecting restaurant owners with industry-focused accounting firms. ![The Real Life Restaurant (1)](https://winsomemarketing.com/hs-fs/hubfs/The%20Real%20Life%20Restaurant%20%20(1).png?width=2000&height=1600&name=The%20Real%20Life%20Restaurant%20%20(1).png) She began by developing the foundational brand architecture—crafting the mission, vision, core values, and positioning strategy that differentiated the platform as a connector rather than a service provider, with messaging like "We're not a CPA firm—we're your shortcut to finding the right financial partner, fast." ![Restaurant CPA_Brand Moodboard Presentation ](https://winsomemarketing.com/hs-fs/hubfs/Restaurant%20CPA_Brand%20Moodboard%20Presentation%20%20.jpg?width=960&height=540&name=Restaurant%20CPA_Brand%20Moodboard%20Presentation%20%20.jpg) Lauren then executed a comprehensive audience segmentation strategy, identifying four distinct buyer personas from "Active Searchers" to "Experienced Accounting Firms," complete with detailed priority mapping, roadblock analysis, and tailored value propositions for each segment. Her strategic approach included full website copywriting, lead acquisition funnels, email marketing automation, and a content strategy designed to establish The Restaurant CPA as the definitive resource for restaurant-accounting partnerships in a traditionally underserved market. [![Winsome Debates Graphic (3)](https://winsomemarketing.com/hs-fs/hubfs/Winsome%20Debates%20Graphic%20(3).png?width=1920&height=1080&name=Winsome%20Debates%20Graphic%20(3).png) ](https://winsomemarketing.com/lauren-keller#modal_1_widget_1753908804005) [![SEO IN 2025](https://winsomemarketing.com/hs-fs/hubfs/SEO%20IN%202025.png?width=1920&height=1080&name=SEO%20IN%202025.png) ](https://winsomemarketing.com/lauren-keller#modal_2_widget_1753908804005) ![Untitled design (63)](https://winsomemarketing.com/hs-fs/hubfs/Untitled%20design%20(63).png?width=500&height=800&name=Untitled%20design%20(63).png) ### **Lauren's Fun Facts** I’m a musician, diving headfirst into dreamy S1 descants, harmonizing to every song on the radio, and belting out power ballads like they’re going out of style (which they never could). ![Untitled design (61)](https://winsomemarketing.com/hs-fs/hubfs/Untitled%20design%20(61).png?width=500&height=800&name=Untitled%20design%20(61).png) ### My Favorite Things I’m a certified barre instructor, and am always down for a plank-off. ![Untitled design (62)](https://winsomemarketing.com/hs-fs/hubfs/Untitled%20design%20(62).png?width=500&height=800&name=Untitled%20design%20(62).png) Home design is a huge passion of mine. When my husband and I bought our house, our first project was to build a Little Free Library that matched our 1920s craftsman—it oozes with charm (and foot traffic). ## Read Lauren's Ideas [![ACE Blog - 2025-08-04T160454.996](https://winsomemarketing.com/hs-fs/hubfs/ACE%20Blog%20-%202025-08-04T160454.996.png?width=1280&height=720&name=ACE%20Blog%20-%202025-08-04T160454.996.png) ### When Jeans Met Genes A jeans advertisement just broke the internet... ](https://winsomemarketing.com/mark/how-american-eagle-exposed-our-critical-thinking-crisis?hsLang=en) [![ACE Blog - 2025-08-04T161237.020](https://winsomemarketing.com/hs-fs/hubfs/ACE%20Blog%20-%202025-08-04T161237.020.png?width=1280&height=720&name=ACE%20Blog%20-%202025-08-04T161237.020.png) ### All Smiles I fell in love with writing at a dental office.  ](https://winsomemarketing.com/mark/all-smiles?hsLang=en)   ### **More on Lauren's Professional Journey** Throughout her career, Lauren has shaped brand narratives across diverse industries—from her role as Head of Copy at Semrush's Creative Agency, where she led creative concept development and cross-platform messaging, to her position as Director of Content Marketing at Perfectly Planned Content, where she built comprehensive content strategies for growing businesses. Her expertise spans long-form content, case studies, newsletters, website copywriting, social media, and video content, all underpinned by sound SEO strategies that boost organic traffic and build engaged audiences. She began her career in acquisitions editorial at Johns Hopkins University Press, where she developed her deep appreciation for the craft of storytelling and learned to navigate the complete lifecycle of content creation—from initial concept to final publication. Lauren's approach to content strategy goes beyond writing—she crafts complete digital experiences that guide prospects through sophisticated buyer journeys. She holds a Bachelor of Arts in English Language and Literature with a concentration in Creative Writing from Michigan State University and publishes "Beautiful Copy," a biweekly newsletter focused on creative storytelling and writing craft. ![LaurenKellerBrandPhotos-CaseyHorstCompany-44 (1)](https://winsomemarketing.com/hubfs/LaurenKellerBrandPhotos-CaseyHorstCompany-44%20(1).jpg) ### **Subscribe to Lauren's Newsletter, Beautiful Copy** Musings on creative storytelling, writing, and editing—all the beautiful things [![winsome 2 (10)](https://winsomemarketing.com/hs-fs/hubfs/winsome%202%20(10).png?width=250&height=250&name=winsome%202%20(10).png) ](https://www.linkedin.com/newsletters/beautiful-copy-7197217555508273153/) > Lauren Keller is a kind mentor, a strategic marketer, a talented writer, and a thoughtful leader. If you want to elevate your content strategy and cultivate a positive team culture, she’ll be the one to do it.One of Lauren’s greatest assets is her collaborative spirit. During our time together, we worked together on numerous creative campaign concepts and their accompanying assets, all on tight deadlines. She was all-in every step of the way, exchanging ideas and feedback, not to mention creating amazing content, all to ensure the team produced the best work possible. Her constructive criticism is on-point and strategic, transforming already good writing into great content. She asks targeted questions to sharpen content strategies. And best of all, she’s fun to work with! ![1744474478433](https://winsomemarketing.com/hubfs/1744474478433.jfif) Shannon O'Shea Reported Directly to Lauren ## **Follow Lauren on TikTok**