For two years, we've been watching ChatGPT get smarter at everything except the one thing that matters most at work: knowing what's actually happening inside your organization.
That changed today.
OpenAI just launched company knowledge for ChatGPT Business, Enterprise, and Edu—a feature that connects ChatGPT directly to your internal tools and lets it answer questions using context from Slack, Google Drive, SharePoint, GitHub, HubSpot, and more. Not summaries. Not exports. Live access to the information your team is already using, with citations that link back to the source.
This isn't a workflow tweak. It's a fundamental shift in how knowledge moves through organizations.
Every company has the same bottleneck: critical information is scattered across dozens of tools that don't talk to each other. The answer to "What's the status of the mobile launch?" lives in three Slack threads, two Google Docs, a HubSpot deal record, and an Intercom ticket. Getting the full picture means opening six tabs, reading through noise, and synthesizing it yourself.
Company knowledge solves this by making ChatGPT context-aware across your entire stack. You ask a question. It searches your connected apps in parallel, reconciles conflicting information, ranks sources by recency and relevance, and returns a single answer with inline citations showing exactly where each piece came from.
For example: "Create a briefing for my client call tomorrow." ChatGPT pulls recent messages from your Slack account channel, email threads with the client, the last meeting notes in Google Docs, and any support escalations since your last conversation. It's not guessing. It's reading the same sources you would—just faster and across more tools simultaneously.
Knowledge workers spend an average of 2.5 hours per day searching for information. That's 31% of the workweek lost to context-switching and tool-hopping. Company knowledge doesn't eliminate search—it collapses it into a single interface that already understands natural language.
The technical upgrade here isn't just integration. OpenAI built this on a version of GPT-5 trained specifically to reason across multiple sources. That means it can handle ambiguity, resolve contradictions, and surface disagreements when there isn't a clear answer.
Ask "Where did we land on company goals for next year?" and it won't just pull the most recent doc. It'll synthesize what's been discussed, highlight differing viewpoints from leadership in Slack and email, and flag that no final decision has been made. That's not search. That's comprehension.
Or: "Report on customer feedback from the mobile launch." Instead of a sentiment summary, you get support ticket themes, direct customer quotes, product usage data from integrated tools, and recommended next steps—all sourced and clickable. It's the kind of synthesis that used to require a junior analyst and three hours.
This is especially powerful for time-based queries. "Give me a quick update on company performance" pulls from recent Slack channels, Google Sheets, and Docs, ranks by recency, and delivers a current snapshot. "Look back at our Q1 performance" does the same but filters to a specific window. You're not searching anymore—you're querying your company's operational state like it's a database.
The obvious concern: does this mean ChatGPT now has access to everything? No. Company knowledge respects existing permissions. If you can't see a Slack channel or SharePoint folder in your normal workflow, ChatGPT can't access it either. Enterprise admins can manage connector access at the workspace level, create custom roles, and set group-level permissions.
OpenAI also doesn't train on your data by default—a policy they've extended across Business, Enterprise, and Edu tiers. All data is encrypted in transit and at rest. SSO, SCIM, and IP allowlisting are available for access control. Admins can pull conversation logs via the Enterprise Compliance API for audit and regulatory purposes.
This isn't a perfect system—no enterprise software is—but the architecture here is designed to mirror your existing access controls rather than bypass them. That's the minimum acceptable standard, and OpenAI cleared it.
For marketers and growth leaders, company knowledge isn't just a productivity tool—it's a decisioning accelerator. Here's what becomes possible:
Pull contacts from HubSpot, campaign briefs from Google Docs, performance commentary from Slack, and post-mortem notes from email. ChatGPT generates a performance summary with attribution to every source.
Aggregate feedback from Slack #user-feedback, survey results in Google Slides, and support tickets in Intercom. Use it to inform roadmap prioritization or strategic planning—without reading 200 messages yourself.
Scan GitHub for open TODOs, check Linear for related tickets, review Slack engineering channels for unresolved bugs, then generate a release plan that accounts for everything outstanding.
The value isn't in automation—it's in compression. Tasks that required hours of manual aggregation now happen in seconds, which means more time for the actual decision-making.
Company knowledge is still early. You have to manually enable it at the start of each conversation—it's not on by default. When it's active, you can't use web search, generate charts, or create images. OpenAI says they're integrating these capabilities in the coming months, which will make this feel less like a mode and more like a native feature.
They're also expanding connector support. This week they added Asana, GitLab Issues, and ClickUp. More are coming. The long-term vision is obvious: every work tool you use becomes queryable through a single interface.
We're at the point where AI tools are table stakes. The competitive advantage isn't in having access to ChatGPT—it's in how much context your AI has when it answers. Company knowledge is OpenAI's answer to that problem, and it's a meaningful one.
The teams that adopt this first will move faster, make better-informed decisions, and spend less time hunting for information. That's not hype. That's just what happens when you reduce friction between questions and answers.
If you're on ChatGPT Business, Enterprise, or Edu, this is live today. Turn it on. Connect your tools. Start asking questions that would normally take an hour to answer manually. You'll know immediately whether it's worth it.
If your team is trying to operationalize AI without adding chaos to your stack, we can help. Winsome Marketing works with growth leaders to build AI systems that integrate with your existing workflows—not replace them. Let's talk.