Companies are prioritizing accessibility with sensory-friendly offerings From retailers to travel companies, brands are imagining a more equitable future.
Fluorescent lights, blaring music, and bustling crowds are often fixtures of the retail experience. For those with sensory issues, this can create significant barriers to access and enjoyment.
To address these challenges and make their spaces more inclusive, companies are introducing innovative sensory-friendly offerings:
Walmart has reintroduced its sensory-friendly shopping hours, running daily from 8am to 10am. During this time:
AMC Theatres now offers sensory-friendly movie showings featuring:
Chuck E. Cheese hosts Sensory Sensitive Sundays, providing:
The trend has expanded to travel, with:
Companies are also creating products tailored to customers with specific sensory needs:
Victoria's Secret launched an intimate apparel line for people with disabilities, featuring sensory-friendly fabrics.
Kohl's introduced an adaptive clothing brand for its top private-label kids brands.
Chrysler partnered with the Autism Society of America to develop a Calm Cabin package for its minivan, including:
These initiatives aren't just altruistic; they're tapping into a significant market. An estimated 1 in 20 people in the US have sensory issues, representing a substantial consumer base.
The trend towards sensory-friendly offerings is likely to continue growing. Major brands like Starbucks are pledging renewed commitments to accessibility, signaling a broader shift in corporate priorities.
As companies recognize the importance of catering to diverse sensory needs, we can expect to see more innovative solutions and inclusive experiences across various industries. This evolution not only benefits those with sensory sensitivities but also contributes to creating a more accessible and equitable society for all.