MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Discover how proprioception—the often-ignored sixth sense—shapes customer behavior. Learn practical strategies for designing marketing experiences that honor different body awareness styles and unlock underserved market segments.

4 min read

Proprioceptive Marketing: Brands That Understand Body Awareness Differences

We design for five senses, but there's a sixth one determining whether your customer feels comfortable enough to buy. Proprioception—our awareness of body position and movement through space—varies dramatically between individuals. Some people...

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Explore how interoception—awareness of internal body signals—shapes autistic shopping behavior. Discover practical strategies for creating retail experiences that support different styles of internal awareness and decision-making.

4 min read

Interoception and Consumer Decisions: How Internal Body Signals Affect Autistic Shopping

Your customer's heartbeat might be more influential than your marketing copy. Interoception—awareness of internal body signals like hunger, thirst,...

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Uncover how diagnostic bias has created invisible ADHD female consumers. Learn why traditional market research misses women with ADHD and how to reach this underserved demographic.

4 min read

The ADHD Female Consumer: Addressing Diagnostic Bias in Market Research

She's been called "scatter-brained," "too sensitive," and "just anxious." She impulse-buys organizational systems that never work, cycles through...

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Discover how neurodivergent creators are reshaping the digital economy. Learn about the unique needs of ND entrepreneurs and the tools driving their success in content creation.

3 min read

The Neurodivergent Creator Economy

Neurodivergent creators are quietly revolutionizing the digital economy, turning their unique perspectives into thriving businesses while working...

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Discover how to market career services to neurodivergent professionals. Learn about unique ND workplace challenges and the growing demand for specialized professional development support.

3 min read

Neurodivergent Professional Development: Marketing Career Services to ND Adults

The traditional career ladder doesn't accommodate brains that work differently. Neurodivergent professionals face unique workplace challenges—from...

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Explore the unique consumer patterns of neurodivergent families. Learn how ND parents navigate product choices while raising ND children, and what marketers need to understand about this growing demographic.

4 min read

Neurodivergent Parent Marketing: Advertising to ND Adults Raising ND Children

The traditional parenting playbook doesn't work when your family's brains are wired differently. Neurodivergent parents raising neurodivergent...

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Explore marketing strategies for adults newly diagnosed with ADHD, examining sensitive approaches to diagnostic services and therapeutic solutions for late-identified neurodivergent adults.

2 min read

ADHD Late Diagnosis Marketing: Reaching Newly Identified Adults

The 45-year-old executive finally understands why meetings feel impossible. The 30-year-old parent recognizes their child's ADHD symptoms in...

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Discover how neurodivergent gamers engage differently with gaming marketing, exploring alternative patterns and successful campaigns that resonate with autistic and ADHD gaming communities.

4 min read

Marketing to Gamers (Esp. ND Ones)

Gaming culture assumes everyone plays the same way—quick decisions, rapid social interaction, constant stimulation. But neurodivergent gamers often...

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Discover how neurodivergent humor styles differ from neurotypical comedy and which brands successfully incorporate autistic and ADHD humor into their marketing strategies.

3 min read

Neurodivergent Humor in Marketing

Neurotypical humor often relies on timing, social cues, and shared assumptions. Neurodivergent humor operates differently—it's more literal,...

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Discover how ADHD processing differences impact marketing effectiveness, exploring why literal language succeeds where metaphorical campaigns fail and strategies for neurodivergent-inclusive communication.

4 min read

Literal Language in ADHD Marketing: When Metaphors Miss the Mark

The creative brief says "think outside the box." The tagline promises to "revolutionize your morning routine." The campaign imagery features abstract...

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Understand how Rejection Sensitive Dysphoria affects ADHD consumer responses to brand messaging and discover gentle marketing approaches that build trust without triggering rejection sensitivity.

5 min read

Rejection Sensitive Dysphoria in Marketing

Rejection Sensitive Dysphoria (RSD) is an intense emotional response to perceived criticism, rejection, or failure that affects up to 99% of...

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3 min read

Infodumping as Content Strategy

Infodumping gets a bad rap. This neurodivergent communication style—sharing extensive, detailed information about topics of interest—is often...

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Explore how masking fatigue affects AuDHD consumer behavior and discover marketing strategies that reduce cognitive load while respecting neurological exhaustion.

4 min read

Masking Fatigue and Consumer Choices: Marketing to Exhausted AuDHD Adults

By 3 PM on a Tuesday, Sarah has already performed neurotypical behavior for six hours straight. She's modulated her voice tone, suppressed her stims,...

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Understand how AuDHD consumers navigate the tension between autism's need for predictability and ADHD's craving for stimulation, and how brands can serve both needs compassionately.

5 min read

The AuDHD Consumer Paradox: Craving Routine While Seeking Novelty

You're standing in Target, overwhelmed by the fluorescent lights and competing sensory inputs, desperately seeking the familiar comfort of your usual...

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Discover how autistic and ADHD humor differs from neurotypical comedy—and why 48% of creatives being neurodivergent changes everything about marketing. Learn which brands are getting it right.

3 min read

Market Using Different Comedy Styles

What if the most distinctive voices in comedy aren't who you think they are? While we chase viral moments and trending formats, we're missing...

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Discover how ADHD hyperfocus creates the most passionate brand advocates. Learn why neurodivergent consumers drive viral trends and how to earn their obsessive loyalty.

6 min read

Hyperfocus Marketing: When ADHD Consumers Become Brand Obsessed

The same neurochemical mechanism that makes ADHD brains struggle with boring tasks creates something marketers dream about but rarely achieve:...

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Discover how ADHD brains process rewards differently and why gamification creates exceptional customer loyalty. Learn dopamine-driven marketing strategies that work.

5 min read

Dopamine-Driven Marketing: Understanding ADHD Reward Systems

The brain of someone with ADHD operates like a high-performance engine running on premium fuel—dopamine—but with an inefficient fuel delivery system....

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Learn how ADHD executive function differences impact purchasing decisions. Discover marketing strategies that support working memory limitations for better consumer experiences.

4 min read

Executive Function and Consumer Behavior

Someone spends twenty minutes carefully selecting products, adding items worth $300 to their cart. Then they close the browser without buying...

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Discover how ADHD attention patterns are reshaping marketing strategy. Learn to design campaigns that work with hyperfocus and distractibility for better engagement.

3 min read

The ADHD Attention Economy: Marketing in 7-Second Windows

Someone scrolls past 47 ads in 30 seconds, dismissing each with lightning speed. Then a single headline stops them cold. Three hours later, they've...

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Discover how autistic pattern recognition abilities can transform product design and development.

5 min read

Pattern Recognition as a Marketing Tool

While marketing often focuses on what autistic consumers need accommodated, we rarely ask what they offer. This oversight costs us profound insights....

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