MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Traditional sensory marketing overwhelms neurodivergent customers. Discover how autism-friendly retail design creates inclusive experiences that benefit everyone while expanding your customer base.

4 min read

Sensory Marketing and Autism-Friendly Retail Experiences

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 24, 2025 1:25:13 PM

Walk into most retail environments and you're immediately assaulted: fluorescent lights blazing overhead, music pulsing through speakers, competing fragrances from candles and cleaning products, visual chaos from floor-to-ceiling merchandise...

Autism Neurodivergence Sensory Retail
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Neurodivergent users abandon carts when websites overwhelm. Discover 8 interface design principles that reduce cognitive load and increase conversions for all customers.

3 min read

How to Make Ecommerce Neurodivergent-Friendly: From Interface to Checkout

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 24, 2025 1:25:05 PM

Your e-commerce site has a seventy percent cart abandonment rate. Your team blames pricing, shipping costs, or competition.

Neurodivergence Website Ecommerce
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Gen Z neurodivergent shoppers have spending power and loyalty—if your store doesn't overwhelm them. Learn how forward-thinking retailers are redesigning in-store experiences.

3 min read

Creating Neurodivergent-Affirming In-Store Experiences for Young Consumers

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 24, 2025 1:24:59 PM

The teenager stands frozen in your store entrance, visibly calculating whether shopping here is worth the sensory cost. They scan for escape routes,...

Neurodivergence Diversity Retail
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Autism-friendly tourism generates billions in revenue for brands that understand accommodation. Discover what travel and leisure leaders are doing right—and what it means for your industry.

4 min read

The Growth of Autism-Friendly Travel and Leisure: What Brands Can Learn

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 24, 2025 1:24:53 PM

The theme park announced "sensory-friendly hours" and expected modest attendance. They prepared for a few hundred guests who needed accommodation.

Branding Autism Travel
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Discover how brands can authentically represent autistic individuals in advertising—moving beyond stereotypes to build genuine trust with the autism community and allies

5 min read

Authentic Representation of Autistic Individuals in Advertising

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 17, 2025 7:00:02 AM

Let's talk about the advertising industry's autism problem.

Branding Autism Neurodivergence Advertising
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Learn how to design infographics that work for neurodivergent audiences—clear, accessible visual communication that improves comprehension for everyone, not just some people.

4 min read

Effective Infographics for Neurodivergent Audiences

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 17, 2025 6:59:59 AM

Pop quiz: How many infographics have you seen that are basically just walls of text... with icons sprinkled on top?

Neurodivergence Graphics
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Autistic consumers are disproportionately concerned about sustainability—but greenwashing is instantly detected. Here's how to market authentically to this audience.

5 min read

Sustainable Marketing and Autism: Environmental Consciousness in ND Communities

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 17, 2025 6:59:59 AM

A sustainability manager at a consumer goods company showed me their new "eco-friendly" packaging campaign. Glossy materials featured green leaves,...

Autism Environment Digital marketing
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Virtual worlds offer autistic consumers the sensory control and social flexibility physical spaces can't. Here's how brands can show up authentically.

4 min read

Marketing for Autism: Virtual Worlds as Safe Spaces

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 17, 2025 6:59:59 AM

A 23-year-old autistic woman told me she does 90% of her socializing in VRChat, a virtual reality platform.

Marketing Niche marketing Autism Neurodivergence
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Smart home technology gives autistic users unprecedented control over sensory environments. Here's how brands can market adaptive technology authentically.

7 min read

Smart Home Marketing for Autism: Technology That Adapts to Sensory Needs

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 11, 2025 10:49:56 AM

A 32-year-old autistic software developer showed me his smart home setup last year.

Autism Neurodivergence Technology AI technology
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Traditional marketing ROI misses the value of autism-inclusive strategies. Here are the metrics that actually capture returns from neurodivergent-focused marketing.

6 min read

ROI Measurement in Autism-Inclusive Marketing

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 11, 2025 10:33:39 AM

A VP of Marketing at a mid-sized e-commerce company presented quarterly results to her board last month.

Autism Data Digital marketing
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Autistic consumers have $791 billion in spending power—but most brands misread their needs. Here's how social listening reveals what traditional research misses.

5 min read

Social Listening for Autism Communities: Understanding Unspoken Preferences

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 11, 2025 10:27:58 AM

A major clothing retailer spent $200,000 on focus groups to understand why their "sensory-friendly" clothing line wasn't selling.

Autism Community Digital marketing
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Discover how autism-informed A/B testing reveals response patterns that traditional conversion optimization misses. Learn to design tests that capture neurodivergent user preferences and buying behaviors.

4 min read

Autism-Informed A/B Testing: Beyond Neurotypical Response Patterns

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 10, 2025 8:00:01 AM

Every A/B test you've ever run makes an invisible assumption: that your audience processes information, makes decisions, and responds to persuasion...

Autism Email Marketing A/B Testing
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Learn how autistic users exhibit distinct visual attention patterns in heat mapping data. Discover three examples of different browsing behaviors and compare Hotjar, Crazy Egg, and Microsoft Clarity for tracking neurodivergent user experiences.

4 min read

Heat Mapping Autistic User Behavior: Different Visual Attention Patterns

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 10, 2025 8:00:00 AM

Your heat maps are lying to you. Not intentionally, but by showing you aggregate user behavior that assumes everyone processes visual information the...

Autism Website User Experience
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Discover how autistic consultants can leverage their unique cognitive strengths in service marketing through expertise-based positioning. Learn authentic strategies that align with autistic communication styles and professional values.

4 min read

Autistic Consultants and Service Marketing: Expertise-Based Positioning

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 3, 2025 8:00:03 AM

The traditional playbook for marketing consulting services reads like a neurotypical social performance guide: network relentlessly, master small...

Autism Consulting Messaging
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Learn how autistic entrepreneurs can build authentic authority through expertise-driven brand ambassador strategies that leverage systematic thinking and deep knowledge without requiring neurotypical performance.

6 min read

Autistic Entrepreneurs as Brand Ambassadors

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 3, 2025 8:00:02 AM

The prevailing wisdom in personal branding tells entrepreneurs to be everywhere: speaking at conferences, hosting networking events, appearing on...

Branding Autism Influencers Entrepreneurs
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Learn how to design content that accommodates sensory processing differences. Discover practical strategies for creating accessible, comfortable reading experiences for neurodivergent audiences.

4 min read

Content Design for Sensory-Friendly Reading Experiences

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Oct 27, 2025 8:00:03 AM

Most content creators design for the average reader—assuming standard processing speeds, typical attention spans, and neurotypical sensory responses....

Content strategy Autism Sensory Design
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Discover effective communication strategies for neurodivergent youth and their families. Learn practical techniques for reducing friction, building understanding, and creating supportive dialogue at home.

5 min read

Communication Strategies for Neurodivergent Youth and Their Families

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Oct 27, 2025 8:00:02 AM

Communication breakdowns between neurodivergent youth and their families aren't failures of love or effort—they're mismatches in processing styles,...

Neurodivergence Community Communication
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B2B email marketing to autistic decision-makers requires directness, specificity, and information density. Learn communication styles that improve engagement and conversion rates.

7 min read

B2B Email Marketing: Communication Styles That Work for Autistic Decision-Makers

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Oct 20, 2025 8:00:02 AM

Your carefully crafted email sequence uses proven persuasion techniques: social proof, strategic ambiguity, relationship building, and emotional...

Autism Email Marketing B2B Marketing
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Marketing conferences to autistic professionals requires practical accessibility beyond ADA compliance. Sensory considerations, communication clarity, and social structure matter more than legal requirements.

4 min read

Conference Marketing to Autistic Professionals

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Oct 20, 2025 8:00:01 AM

Your conference website promises "inclusive environment" and "accessible venue." You've checked the ADA compliance boxes. And autistic professionals...

Neurodivergence Events Networking Compliance
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Autistic business leaders approach procurement through systematic analysis rather than relationship-driven sales tactics. Understanding this decision-making framework improves vendor success rates.

9 min read

Procurement Decisions by Autistic Business Leaders: Logic Over Persuasion

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Oct 20, 2025 8:00:00 AM

The enterprise software salesperson deployed every trick in the book: rapport building, strategic scarcity, emotional appeals about "partnership,"...

Autism B2B Marketing Procurement
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