MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Explore key strategies, use cases, and data on creating effective, adaptable tools and technologies that enhance the quality of life for individuals with autism

3 min read

Innovation Labs for Autism-Specific Product Development

Marketers have long celebrated creativity as our driving force, yet our understanding of creative intelligence remains surprisingly narrow. Traditional approaches to marketing innovation often fall into predictable patterns, missing the...

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Discover why cognitive diversity drives creative excellence and how it reshapes problem-solving in modern marketing strategy.

3 min read

The Power of Neurodiversity in Creative Problem-Solving for Marketing

Marketing has long celebrated creativity as its driving force, yet our understanding of creative intelligence remains surprisingly narrow....

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Learn strategies to embrace your strengths, communicate effectively, reduce masking, and connect with the right clients through genuine marketing.

4 min read

Personal Branding for Neurodivergent (ADHD or Autistic) Professionals

Personal branding can be daunting for anyone, but for neurodivergent professionals, it comes with unique challenges. Communication struggles,...

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Learn effective strategies for marketing autism treatment programs with empathy and care.

3 min read

Autism Treatment Marketing: Connecting with Families

Marketing an autism treatment facility requires more than promotional tactics—it demands empathy, understanding of the challenges faced by families,...

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The double empathy problem reminds us that effective marketing is a two-way street. Learn more here.

3 min read

The Double Empathy Problem and Why It Matters in Marketing

In recent years, the concept of the double empathy problem has gained attention, particularly in discussions about neurodivergence. Coined by Dr....

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Want to make the world a better place for the neurodivergent? Consider partnering with larger organizations to bring fresh initiatives to the NDs in your life!

3 min read

Collaborating with Neurodivergent Organizations for Community-Driven Campaigns

In an age where inclusivity is a priority, working with neurodivergent organizations can empower communities and drive meaningful campaigns that...

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Learn why neurodiversity is your next competitive advantage.

3 min read

Building Neurodivergent-Friendly Marketing Teams

Innovative solutions often come from diverse perspectives and unique ways of thinking. While many organizations focus on traditional diversity...

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By using strategies like PPC, SEO, and CRO, you can ensure that families find your practice at the right moment, helping them access the care they need.

3 min read

Marketing an ABA Business

Applied Behavior Analysis (ABA) therapy is a resource for families navigating autism spectrum disorder (ASD). However, even the most effective...

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Virtual learning has the potential to revolutionize education for neurodivergent consumers

3 min read

Virtual Learning and Accessibility for Neurodivergent Consumers

The rise of virtual learning has reshaped the educational landscape, offering flexible and innovative approaches to education. For neurodivergent...

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Building neurodivergent-affirming online communities involves thoughtful planning, inclusive practices, and an ongoing commitment

2 min read

Creating Neurodivergent-Affirming Online Communities

The rise of online communities has provided a space for connection and support for people from all walks of life. For neurodivergent individuals,...

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The increasing visibility of neurodivergent individuals has sparked a movement toward greater understanding and inclusion.

3 min read

Famous People With ADHD, ADD, AuDHD, or Autism Diagnoses

Celebrities and influencers who share their ADHD, ADD, AuDHD (Autism and ADHD combined), or autism diagnoses are reshaping the conversation around...

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Marketing to autism parents requires a careful balance of sensitivity, authenticity, and evidence-based claims.

4 min read

Avoiding Dangerous Tropes

Marketing products designed for children on the autism spectrum requires sensitivity, empathy, and a deep understanding of the challenges faced by...

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Sensory-friendly event marketing is not just a trend; it’s a necessary shift towards inclusivity in the modern event landscape.

4 min read

Sensory-Friendly Event Marketing

Creating inclusive events that cater to all audiences, including those with sensory sensitivities, is no longer a nice-to-have—it’s a necessity for...

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For neurodivergent individuals, sensory overload can turn a shopping trip into a stressful experience.

3 min read

Rethinking Physical Retail Spaces for Neurodivergent Shoppers

As the retail landscape continues to evolve, inclusivity must remain at the forefront of innovation. While much attention has been given to...

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Looking ahead to 2025, the ASD therapeutics market is expected to continue its upward trajectory.

2 min read

Trends in the Autism Spectrum Therapeutics Market for 2025

The autism spectrum disorder (ASD) therapeutics market is experiencing significant growth, driven by increased awareness, advancements in treatment...

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Sensory-friendly product design goes beyond mere inclusivity; it’s about creating solutions that prioritize comfort and usability for all.

5 min read

Sensory Sensitivities in Product Research

Product design often assumes a “one-size-fits-all” approach, but sensory sensitivities vary widely, especially among neurodivergent individuals. For...

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The transformation of market research tools for neurodivergent representation reflects a broader shift in how we understand and value diverse perspectives.

5 min read

Marketing Research Tools for Neurodivergent Representation

The marketing research landscape is undergoing a profound transformation. In a quiet conference room in 2019, a research team watched as their...

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As companies seek to understand and support neurodivergent consumers, it’s essential to adopt ethical data collection practices.

5 min read

Ethical Research Practices for Marketing Insights

As more companies aim to understand and cater to neurodivergent consumers, ethical data collection practices are essential. Neurodivergent...

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Creating sensory-friendly brand identities represents more than just good design practice....

3 min read

Sensory-Friendly Branding

The intersection of neurodiversity and brand design represents one of the most overlooked opportunities in modern marketing. While many brands focus...

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The key to creating effective advertising that resonates with and about the autism community lies in authentic storytelling.

3 min read

Creating Authentic Stories

Advertising to and about people with autism requires a delicate balance of authenticity, respect, and understanding. The narrative surrounding autism...

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