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Autistic Immigrant Consumer Behavior: Cultural Navigation and Brand Trust
Marketing research has a blind spot.
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5 min read
Marketing research has a blind spot.
READ NOW6 min read
Maya stares at the Pride collection display in Target, feeling simultaneously seen and invisible.
6 min read
Temple Grandin, born in 1947, didn't receive her autism diagnosis until age 50. She's now 77, representing a vast population of autistic seniors who...
6 min read
Walk into any marketing meeting about autism and food, and someone will inevitably mention "safe foods"—usually crackers, plain pasta, or chicken...
5 min read
The fashion industry sells with images. But for millions of autistic consumers, touch determines everything.
4 min read
The travel industry thinks it understands autistic consumers. Quiet rooms. Soft lighting. Noise-canceling headphones.
4 min read
Artificial intelligence chatbots have become the front line of customer service for millions of businesses worldwide. Yet these systems consistently...
3 min read
Voice search technology has revolutionized how people interact with digital devices, but current optimization strategies often overlook the unique...
4 min read
We design for five senses, but there's a sixth one determining whether your customer feels comfortable enough to buy. Proprioception—our awareness of...
4 min read
Your customer's heartbeat might be more influential than your marketing copy. Interoception—awareness of internal body signals like hunger, thirst,...
4 min read
She's been called "scatter-brained," "too sensitive," and "just anxious." She impulse-buys organizational systems that never work, cycles through...
3 min read
Neurodivergent creators are quietly revolutionizing the digital economy, turning their unique perspectives into thriving businesses while working...
3 min read
The traditional career ladder doesn't accommodate brains that work differently. Neurodivergent professionals face unique workplace challenges—from...
4 min read
The traditional parenting playbook doesn't work when your family's brains are wired differently. Neurodivergent parents raising neurodivergent...
2 min read
The 45-year-old executive finally understands why meetings feel impossible. The 30-year-old parent recognizes their child's ADHD symptoms in...
4 min read
Gaming culture assumes everyone plays the same way—quick decisions, rapid social interaction, constant stimulation. But neurodivergent gamers often...
3 min read
Neurotypical humor often relies on timing, social cues, and shared assumptions. Neurodivergent humor operates differently—it's more literal,...
4 min read
The creative brief says "think outside the box." The tagline promises to "revolutionize your morning routine." The campaign imagery features abstract...
5 min read
Rejection Sensitive Dysphoria (RSD) is an intense emotional response to perceived criticism, rejection, or failure that affects up to 99% of...
3 min read
Infodumping gets a bad rap. This neurodivergent communication style—sharing extensive, detailed information about topics of interest—is often...