4 min read
Writing Team: Jun 17, 2025 1:04:44 PM
Someone spends twenty minutes carefully selecting products, adding items worth $300 to their cart. Then they close the browser without buying anything. Not because they changed their mind or found better prices elsewhere, but because the checkout...
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3 min read
Neurodivergence Writing Team: Jun 17, 2025 1:00:17 PM
Someone scrolls past 47 ads in 30 seconds, dismissing each with lightning speed. Then a single headline stops them cold. Three hours later, they've...
5 min read
Neurodivergence Writing Team: Jun 3, 2025 10:50:35 AM
While marketing often focuses on what autistic consumers need accommodated, we rarely ask what they offer. This oversight costs us profound insights....
4 min read
Neurodivergence Writing Team: Jun 3, 2025 10:44:34 AM
Marketing wisdom preaches disruption, unexpected delight, and the element of surprise. We celebrate campaigns that catch audiences off guard, that...
4 min read
Writing Team: May 26, 2025 2:43:51 PM
Your latest campaign generated impressive numbers: 4.2% click-through rates, 18% engagement lift, and conversion rates that exceeded industry...
4 min read
Neurodivergence Writing Team: May 26, 2025 2:38:27 PM
Picture this: Your development team has just shipped the most elegant interface redesign in your company's history. User testing showed improved task...
3 min read
Neurodivergence Writing Team: May 19, 2025 4:46:07 PM
Money speaks its own language—one filled with unwritten social rules, implied meanings, and neurotypical assumptions. For many autistic adults, this...
3 min read
Neurodivergence Writing Team: May 19, 2025 4:42:41 PM
The relationship between happiness and desire doesn't follow universal neural pathways. For neurodivergent consumers—those with autism, ADHD,...
9 min read
Neurodivergence Writing Team: May 8, 2025 4:13:43 PM
When the latest noise-cancelling headphones hit the market, the reviews pour in. Professional tech reviewers praise the "intuitive controls" and...
8 min read
Neurodivergence Writing Team: May 8, 2025 4:06:06 PM
The tornado siren wails. Emergency alerts buzz on phones. News anchors speak with escalating urgency about "seeking shelter immediately." For most...
8 min read
Neurodivergence Writing Team: May 8, 2025 3:58:47 PM
For most people, finding a coffee shop or restaurant is as simple as opening a maps app and selecting the nearest option. But for individuals on the...
4 min read
Neurodivergence Writing Team: Apr 10, 2025 12:18:51 PM
We've witnessed the relentless march toward digital-everything in marketing—each pixel optimized, each interaction tracked, each algorithm refined to...
4 min read
Neurodivergence Writing Team: Apr 10, 2025 12:13:37 PM
We've designed marketing for a fiction—the mythical "average consumer" who processes information in predictable, linear ways. This foundational...
4 min read
Neurodivergence Writing Team: Mar 31, 2025 3:21:36 PM
We inhabit a marketing landscape where video dominates. Yet within this visual cacophony lies a profound opportunity: creating content that resonates...
4 min read
Neurodivergence Writing Team: Mar 31, 2025 3:17:33 PM
We often underestimate the power of predictability in consumer experiences. For autistic individuals, this predictability isn't merely...
9 min read
Neurodivergence Writing Team: Mar 24, 2025 3:06:47 PM
In the labyrinth of modern retail, few experiences can be as simultaneously essential and overwhelming as shopping. For the estimated one in seven...
6 min read
Neurodivergence Writing Team: Mar 24, 2025 3:00:16 PM
In the bustling marketplace of modern commerce, color serves as the silent ambassador of every brand. While marketers have long understood the...
5 min read
Neurodivergence Writing Team: Mar 24, 2025 2:53:28 PM
In the hushed study of a podcast listener, headphones snugly in place, two radically different experiences unfold depending on neurotype. For the...
4 min read
Neurodivergence Writing Team: Mar 18, 2025 10:45:24 AM
True inclusivity extends beyond checking WCAG compliance boxes to creating environments that accommodate diverse sensory needs. Sensory-friendly...
6 min read
Neurodivergence Writing Team: Mar 10, 2025 5:07:23 PM
For most consumers, unclear pricing is frustrating. For autistic consumers, it can be a complete barrier to purchase. While neurotypical shoppers...
