MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Discover how aging impacts autistic sensory processing and learn marketing strategies that authentically serve this overlooked demographic with evolving needs.

6 min read

Marketing to Autistic Seniors: Aging and Changing Sensory Needs

Temple Grandin, born in 1947, didn't receive her autism diagnosis until age 50. She's now 77, representing a vast population of autistic seniors who lived most of their lives without understanding their neurological differences. They adapted,...

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Discover how food marketers can authentically engage autistic consumers by understanding sensory processing differences and moving beyond limiting ARFID stereotypes.

6 min read

Food Marketing to Autistic Palates: Beyond ARFID Assumptions

Walk into any marketing meeting about autism and food, and someone will inevitably mention "safe foods"—usually crackers, plain pasta, or chicken...

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1 in 36 consumers experience texture differently due to autism. The fashion industry ignores this $87 billion market by focusing only on visual appeal. Here's how tactile-first design changes everything.

5 min read

Fashion Industry and Autism: Texture, Tags, and Tactile Marketing

The fashion industry sells with images. But for millions of autistic consumers, touch determines everything.

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The autistic travel market represents $13 billion in spending power, but the industry still focuses on basic sensory accommodations. Here's what autistic travelers actually need and want.

4 min read

Autistic Travel Consumer Behavior: Beyond Sensory-Friendly Accommodations

The travel industry thinks it understands autistic consumers. Quiet rooms. Soft lighting. Noise-canceling headphones.

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Explore why AI chatbots struggle with autistic communication patterns and discover how businesses can design more inclusive conversational AI that serves neurodivergent users effectively.

4 min read

AI Chatbots vs. Autistic Communication: Why Current Models Fail

Artificial intelligence chatbots have become the front line of customer service for millions of businesses worldwide. Yet these systems consistently...

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Learn how voice search optimization can better serve autistic users through direct language patterns, sensory considerations, and inclusive design strategies for improved accessibility.

3 min read

Voice Search Optimization for Autistic Communication Patterns

Voice search technology has revolutionized how people interact with digital devices, but current optimization strategies often overlook the unique...

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Discover how proprioception—the often-ignored sixth sense—shapes customer behavior. Learn practical strategies for designing marketing experiences that honor different body awareness styles and unlock underserved market segments.

4 min read

Proprioceptive Marketing: Brands That Understand Body Awareness Differences

We design for five senses, but there's a sixth one determining whether your customer feels comfortable enough to buy. Proprioception—our awareness of...

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Explore how interoception—awareness of internal body signals—shapes autistic shopping behavior. Discover practical strategies for creating retail experiences that support different styles of internal awareness and decision-making.

4 min read

Interoception and Consumer Decisions: How Internal Body Signals Affect Autistic Shopping

Your customer's heartbeat might be more influential than your marketing copy. Interoception—awareness of internal body signals like hunger, thirst,...

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Uncover how diagnostic bias has created invisible ADHD female consumers. Learn why traditional market research misses women with ADHD and how to reach this underserved demographic.

4 min read

The ADHD Female Consumer: Addressing Diagnostic Bias in Market Research

She's been called "scatter-brained," "too sensitive," and "just anxious." She impulse-buys organizational systems that never work, cycles through...

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Discover how neurodivergent creators are reshaping the digital economy. Learn about the unique needs of ND entrepreneurs and the tools driving their success in content creation.

3 min read

The Neurodivergent Creator Economy

Neurodivergent creators are quietly revolutionizing the digital economy, turning their unique perspectives into thriving businesses while working...

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Discover how to market career services to neurodivergent professionals. Learn about unique ND workplace challenges and the growing demand for specialized professional development support.

3 min read

Neurodivergent Professional Development: Marketing Career Services to ND Adults

The traditional career ladder doesn't accommodate brains that work differently. Neurodivergent professionals face unique workplace challenges—from...

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Explore the unique consumer patterns of neurodivergent families. Learn how ND parents navigate product choices while raising ND children, and what marketers need to understand about this growing demographic.

4 min read

Neurodivergent Parent Marketing: Advertising to ND Adults Raising ND Children

The traditional parenting playbook doesn't work when your family's brains are wired differently. Neurodivergent parents raising neurodivergent...

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Explore marketing strategies for adults newly diagnosed with ADHD, examining sensitive approaches to diagnostic services and therapeutic solutions for late-identified neurodivergent adults.

2 min read

ADHD Late Diagnosis Marketing: Reaching Newly Identified Adults

The 45-year-old executive finally understands why meetings feel impossible. The 30-year-old parent recognizes their child's ADHD symptoms in...

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Discover how neurodivergent gamers engage differently with gaming marketing, exploring alternative patterns and successful campaigns that resonate with autistic and ADHD gaming communities.

4 min read

Marketing to Gamers (Esp. ND Ones)

Gaming culture assumes everyone plays the same way—quick decisions, rapid social interaction, constant stimulation. But neurodivergent gamers often...

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Discover how neurodivergent humor styles differ from neurotypical comedy and which brands successfully incorporate autistic and ADHD humor into their marketing strategies.

3 min read

Neurodivergent Humor in Marketing

Neurotypical humor often relies on timing, social cues, and shared assumptions. Neurodivergent humor operates differently—it's more literal,...

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Discover how ADHD processing differences impact marketing effectiveness, exploring why literal language succeeds where metaphorical campaigns fail and strategies for neurodivergent-inclusive communication.

4 min read

Literal Language in ADHD Marketing: When Metaphors Miss the Mark

The creative brief says "think outside the box." The tagline promises to "revolutionize your morning routine." The campaign imagery features abstract...

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Understand how Rejection Sensitive Dysphoria affects ADHD consumer responses to brand messaging and discover gentle marketing approaches that build trust without triggering rejection sensitivity.

5 min read

Rejection Sensitive Dysphoria in Marketing

Rejection Sensitive Dysphoria (RSD) is an intense emotional response to perceived criticism, rejection, or failure that affects up to 99% of...

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3 min read

Infodumping as Content Strategy

Infodumping gets a bad rap. This neurodivergent communication style—sharing extensive, detailed information about topics of interest—is often...

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Explore how masking fatigue affects AuDHD consumer behavior and discover marketing strategies that reduce cognitive load while respecting neurological exhaustion.

4 min read

Masking Fatigue and Consumer Choices: Marketing to Exhausted AuDHD Adults

By 3 PM on a Tuesday, Sarah has already performed neurotypical behavior for six hours straight. She's modulated her voice tone, suppressed her stims,...

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Understand how AuDHD consumers navigate the tension between autism's need for predictability and ADHD's craving for stimulation, and how brands can serve both needs compassionately.

5 min read

The AuDHD Consumer Paradox: Craving Routine While Seeking Novelty

You're standing in Target, overwhelmed by the fluorescent lights and competing sensory inputs, desperately seeking the familiar comfort of your usual...

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