MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

SUBSCRIBE TO THIS BLOG

Explore marketing strategies for adults newly diagnosed with ADHD, examining sensitive approaches to diagnostic services and therapeutic solutions for late-identified neurodivergent adults.

2 min read

ADHD Late Diagnosis Marketing: Reaching Newly Identified Adults

The 45-year-old executive finally understands why meetings feel impossible. The 30-year-old parent recognizes their child's ADHD symptoms in themselves. The 50-year-old professional realizes decades of "laziness" accusations were actually executive...

READ NOW
Discover how neurodivergent gamers engage differently with gaming marketing, exploring alternative patterns and successful campaigns that resonate with autistic and ADHD gaming communities.

4 min read

Marketing to Gamers (Esp. ND Ones)

Gaming culture assumes everyone plays the same way—quick decisions, rapid social interaction, constant stimulation. But neurodivergent gamers often...

READ NOW
Discover how neurodivergent humor styles differ from neurotypical comedy and which brands successfully incorporate autistic and ADHD humor into their marketing strategies.

3 min read

Neurodivergent Humor in Marketing

Neurotypical humor often relies on timing, social cues, and shared assumptions. Neurodivergent humor operates differently—it's more literal,...

READ NOW
Discover how ADHD processing differences impact marketing effectiveness, exploring why literal language succeeds where metaphorical campaigns fail and strategies for neurodivergent-inclusive communication.

4 min read

Literal Language in ADHD Marketing: When Metaphors Miss the Mark

The creative brief says "think outside the box." The tagline promises to "revolutionize your morning routine." The campaign imagery features abstract...

READ NOW
Understand how Rejection Sensitive Dysphoria affects ADHD consumer responses to brand messaging and discover gentle marketing approaches that build trust without triggering rejection sensitivity.

5 min read

Rejection Sensitive Dysphoria in Marketing

Rejection Sensitive Dysphoria (RSD) is an intense emotional response to perceived criticism, rejection, or failure that affects up to 99% of...

READ NOW

3 min read

Infodumping as Content Strategy

Infodumping gets a bad rap. This neurodivergent communication style—sharing extensive, detailed information about topics of interest—is often...

READ NOW
Explore how masking fatigue affects AuDHD consumer behavior and discover marketing strategies that reduce cognitive load while respecting neurological exhaustion.

4 min read

Masking Fatigue and Consumer Choices: Marketing to Exhausted AuDHD Adults

By 3 PM on a Tuesday, Sarah has already performed neurotypical behavior for six hours straight. She's modulated her voice tone, suppressed her stims,...

READ NOW
Understand how AuDHD consumers navigate the tension between autism's need for predictability and ADHD's craving for stimulation, and how brands can serve both needs compassionately.

5 min read

The AuDHD Consumer Paradox: Craving Routine While Seeking Novelty

You're standing in Target, overwhelmed by the fluorescent lights and competing sensory inputs, desperately seeking the familiar comfort of your usual...

READ NOW
Discover how autistic and ADHD humor differs from neurotypical comedy—and why 48% of creatives being neurodivergent changes everything about marketing. Learn which brands are getting it right.

3 min read

Market Using Different Comedy Styles

What if the most distinctive voices in comedy aren't who you think they are? While we chase viral moments and trending formats, we're missing...

READ NOW
Discover how ADHD hyperfocus creates the most passionate brand advocates. Learn why neurodivergent consumers drive viral trends and how to earn their obsessive loyalty.

6 min read

Hyperfocus Marketing: When ADHD Consumers Become Brand Obsessed

The same neurochemical mechanism that makes ADHD brains struggle with boring tasks creates something marketers dream about but rarely achieve:...

READ NOW
Discover how ADHD brains process rewards differently and why gamification creates exceptional customer loyalty. Learn dopamine-driven marketing strategies that work.

5 min read

Dopamine-Driven Marketing: Understanding ADHD Reward Systems

The brain of someone with ADHD operates like a high-performance engine running on premium fuel—dopamine—but with an inefficient fuel delivery system....

READ NOW
Learn how ADHD executive function differences impact purchasing decisions. Discover marketing strategies that support working memory limitations for better consumer experiences.

4 min read

Executive Function and Consumer Behavior

Someone spends twenty minutes carefully selecting products, adding items worth $300 to their cart. Then they close the browser without buying...

READ NOW
Discover how ADHD attention patterns are reshaping marketing strategy. Learn to design campaigns that work with hyperfocus and distractibility for better engagement.

3 min read

The ADHD Attention Economy: Marketing in 7-Second Windows

Someone scrolls past 47 ads in 30 seconds, dismissing each with lightning speed. Then a single headline stops them cold. Three hours later, they've...

READ NOW
Discover how autistic pattern recognition abilities can transform product design and development.

5 min read

Pattern Recognition as a Marketing Tool

While marketing often focuses on what autistic consumers need accommodated, we rarely ask what they offer. This oversight costs us profound insights....

READ NOW
Discover why surprise marketing tactics alienate autistic consumers and how predictable, transparent communication builds stronger brand relationships with neurodivergent audiences.

4 min read

Predictability Matters More Than Novelty to Many Autistic Consumers

Marketing wisdom preaches disruption, unexpected delight, and the element of surprise. We celebrate campaigns that catch audiences off guard, that...

READ NOW
Discover new KPIs that capture autistic and ADHD user behaviors to optimize campaigns for the growing neurodivergent market.

4 min read

New KPIs for Neurodivergent Engagement

Your latest campaign generated impressive numbers: 4.2% click-through rates, 18% engagement lift, and conversion rates that exceeded industry...

READ NOW
Discover communication strategies, rollout approaches, and design principles that honor neurodivergent needs while driving adoption.

4 min read

Addressing Change Aversion in Product Updates: Marketing New Features to Autistic Users

Picture this: Your development team has just shipped the most elegant interface redesign in your company's history. User testing showed improved task...

READ NOW
We explore the intersection of autism, financial cognition, and responsible marketing practices.

3 min read

Autistic Adults and Financial Decision-Making: Marketing Financial Products Responsibly

Money speaks its own language—one filled with unwritten social rules, implied meanings, and neurotypical assumptions. For many autistic adults, this...

READ NOW
Discover how the happiness-desire dichotomy transforms when marketing to neurodivergent consumers.

3 min read

What Are Marketers Really Selling to Neurodivergent Audiences?

The relationship between happiness and desire doesn't follow universal neural pathways. For neurodivergent consumers—those with autism, ADHD,...

READ NOW
Learn why authentic autistic testimonials matter for meaningful product development and marketing in an increasingly neurodiversity-conscious marketplace.

9 min read

Consumer Testimonials from Autistic Perspectives

When the latest noise-cancelling headphones hit the market, the reviews pour in. Professional tech reviewers praise the "intuitive controls" and...

READ NOW