MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

SUBSCRIBE TO THIS BLOG
Autistic pet owners represent premium customers whose special interest intensity drives deep product research and sustained spending. Learn how to market to this passionate, loyal demographic.

5 min read

Pet Product Marketing to Autistic Animal Lovers

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Dec 22, 2025 8:00:02 AM

An autistic person develops a special interest in marine biology at age seven. By age twelve, they can identify 200 species of fish by sight, explain the nitrogen cycle in exhaustive detail, and has read every available book on reef ecosystems. By...

Autism Neurodivergence Product marketing Lifestyle
READ NOW
Autistic consumers prioritize predictability over perks in banking. Learn why transparent fees, overdraft protection, and routine-friendly features matter more than rewards points.

4 min read

Banking and Financial Services for Autistic Consumers

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Dec 22, 2025 8:00:02 AM

Most banks sell you the same dream: rewards points, cash back, travel perks, exclusive access. They're selling excitement, aspiration, variable...

Neurodivergence Technology Finance
READ NOW
Face-blind consumers can't recognize celebrity endorsers or brand spokespeople. Learn why prosopagnosia demands logo-first brand recognition strategies that don't rely on faces.

4 min read

Prosopagnosia in Brand Recognition: Marketing to Face-Blind Autistic Consumers

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Dec 22, 2025 8:00:01 AM

Your brand ambassador just posted to their 2 million followers. The engagement is strong. The comments are glowing. And a significant portion of your...

Branding Sales Autism Product marketing
READ NOW
Autistic users process websites differently due to weak central coherence. Learn how to create navigation that works for detail-focused minds, not just big-picture thinkers.

2 min read

Central Coherence and Website Navigation: Why Autistic Users See Details, Not Big Picture

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Dec 17, 2025 2:29:29 PM

Here's something most web designers miss: when an autistic person lands on your homepage, they're not seeing what you think they're seeing.

Neurodivergence Website Design
READ NOW
Discover why autistic consumers resist product upgrades and how brands can capture this market by marketing continuity, maintaining legacy products, and reducing transition costs.

3 min read

Transition Resistance: Why Autistic Consumers Won't Upgrade Even When It Makes Sense

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Dec 8, 2025 8:00:01 AM

Your smartphone is three generations old. The camera is objectively worse. The battery dies by noon. Apps crash regularly.

Audience Autism Product marketing SaaS marketing
READ NOW
Learn why autistic consumers' pattern recognition abilities expose performative disability marketing and how brands can build genuine accommodation that creates loyalty instead of backlash.

4 min read

Why Autistic Consumers See Through Performative Inclusivity

Picture of Writing Team Writing Team: Dec 8, 2025 7:59:59 AM

Your brand posted a puzzle piece graphic for Autism Awareness Month with the caption "We celebrate neurodiversity."

Audience Autism Neurodivergence Inclusivity
READ NOW
Learn how autistic consumer shutdown and recovery cycles create unique purchasing patterns that smart brands can anticipate and serve more effectively.

4 min read

Marketing During Overwhelm and Recovery Periods

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Dec 1, 2025 7:59:59 AM

Your marketing calendar assumes consistent purchasing capacity throughout the year.

Marketing Autism Communication
READ NOW
Discover how understanding stimming behavior can help brands create products and experiences that serve the growing neurodivergent consumer market more effectively.

3 min read

Stimming as Product Interaction: How Autistic Consumers Engage with Tactile Brands

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Dec 1, 2025 7:59:59 AM

There's a massive consumer segment that evaluates your products on criteria you're not even measuring.

Autism Product marketing
READ NOW
Traditional sensory marketing overwhelms neurodivergent customers. Discover how autism-friendly retail design creates inclusive experiences that benefit everyone while expanding your customer base.

4 min read

Sensory Marketing and Autism-Friendly Retail Experiences

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 24, 2025 1:25:13 PM

Walk into most retail environments and you're immediately assaulted: fluorescent lights blazing overhead, music pulsing through speakers, competing...

Autism Neurodivergence Sensory Retail
READ NOW
Neurodivergent users abandon carts when websites overwhelm. Discover 8 interface design principles that reduce cognitive load and increase conversions for all customers.

3 min read

How to Make Ecommerce Neurodivergent-Friendly: From Interface to Checkout

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 24, 2025 1:25:05 PM

Your e-commerce site has a seventy percent cart abandonment rate. Your team blames pricing, shipping costs, or competition.

Neurodivergence Website Ecommerce
READ NOW
Gen Z neurodivergent shoppers have spending power and loyalty—if your store doesn't overwhelm them. Learn how forward-thinking retailers are redesigning in-store experiences.

3 min read

Creating Neurodivergent-Affirming In-Store Experiences for Young Consumers

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 24, 2025 1:24:59 PM

The teenager stands frozen in your store entrance, visibly calculating whether shopping here is worth the sensory cost. They scan for escape routes,...

Neurodivergence Diversity Retail
READ NOW
Autism-friendly tourism generates billions in revenue for brands that understand accommodation. Discover what travel and leisure leaders are doing right—and what it means for your industry.

4 min read

The Growth of Autism-Friendly Travel and Leisure: What Brands Can Learn

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 24, 2025 1:24:53 PM

The theme park announced "sensory-friendly hours" and expected modest attendance. They prepared for a few hundred guests who needed accommodation.

Branding Autism Travel
READ NOW
Discover how brands can authentically represent autistic individuals in advertising—moving beyond stereotypes to build genuine trust with the autism community and allies

5 min read

Authentic Representation of Autistic Individuals in Advertising

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 17, 2025 7:00:02 AM

Let's talk about the advertising industry's autism problem.

Branding Autism Neurodivergence Advertising
READ NOW
Learn how to design infographics that work for neurodivergent audiences—clear, accessible visual communication that improves comprehension for everyone, not just some people.

4 min read

Effective Infographics for Neurodivergent Audiences

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 17, 2025 6:59:59 AM

Pop quiz: How many infographics have you seen that are basically just walls of text... with icons sprinkled on top?

Neurodivergence Graphics
READ NOW
Autistic consumers are disproportionately concerned about sustainability—but greenwashing is instantly detected. Here's how to market authentically to this audience.

5 min read

Sustainable Marketing and Autism: Environmental Consciousness in ND Communities

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 17, 2025 6:59:59 AM

A sustainability manager at a consumer goods company showed me their new "eco-friendly" packaging campaign. Glossy materials featured green leaves,...

Autism Environment Digital marketing
READ NOW
Virtual worlds offer autistic consumers the sensory control and social flexibility physical spaces can't. Here's how brands can show up authentically.

4 min read

Marketing for Autism: Virtual Worlds as Safe Spaces

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 17, 2025 6:59:59 AM

A 23-year-old autistic woman told me she does 90% of her socializing in VRChat, a virtual reality platform.

Marketing Niche marketing Autism Neurodivergence
READ NOW
Smart home technology gives autistic users unprecedented control over sensory environments. Here's how brands can market adaptive technology authentically.

7 min read

Smart Home Marketing for Autism: Technology That Adapts to Sensory Needs

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 11, 2025 10:49:56 AM

A 32-year-old autistic software developer showed me his smart home setup last year.

Autism Neurodivergence Technology AI technology
READ NOW
Traditional marketing ROI misses the value of autism-inclusive strategies. Here are the metrics that actually capture returns from neurodivergent-focused marketing.

6 min read

ROI Measurement in Autism-Inclusive Marketing

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 11, 2025 10:33:39 AM

A VP of Marketing at a mid-sized e-commerce company presented quarterly results to her board last month.

Autism Data Digital marketing
READ NOW
Autistic consumers have $791 billion in spending power—but most brands misread their needs. Here's how social listening reveals what traditional research misses.

5 min read

Social Listening for Autism Communities: Understanding Unspoken Preferences

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 11, 2025 10:27:58 AM

A major clothing retailer spent $200,000 on focus groups to understand why their "sensory-friendly" clothing line wasn't selling.

Autism Community Digital marketing
READ NOW
Discover how autism-informed A/B testing reveals response patterns that traditional conversion optimization misses. Learn to design tests that capture neurodivergent user preferences and buying behaviors.

4 min read

Autism-Informed A/B Testing: Beyond Neurotypical Response Patterns

Picture of Neurodivergence Writing Team Neurodivergence Writing Team: Nov 10, 2025 8:00:01 AM

Every A/B test you've ever run makes an invisible assumption: that your audience processes information, makes decisions, and responds to persuasion...

Autism Email Marketing A/B Testing
READ NOW
1 2 3 4 5 Next