MARKETING AND AUTISM

Read articles on appealing to, and employing, neurodivergent individuals and their communities

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Discover new KPIs that capture autistic and ADHD user behaviors to optimize campaigns for the growing neurodivergent market.

4 min read

New KPIs for Neurodivergent Engagement

Your latest campaign generated impressive numbers: 4.2% click-through rates, 18% engagement lift, and conversion rates that exceeded industry benchmarks by 23%. The marketing team celebrates. Leadership approves increased budget allocation. But...

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Discover communication strategies, rollout approaches, and design principles that honor neurodivergent needs while driving adoption.

4 min read

Addressing Change Aversion in Product Updates: Marketing New Features to Autistic Users

Picture this: Your development team has just shipped the most elegant interface redesign in your company's history. User testing showed improved task...

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We explore the intersection of autism, financial cognition, and responsible marketing practices.

3 min read

Autistic Adults and Financial Decision-Making: Marketing Financial Products Responsibly

Money speaks its own language—one filled with unwritten social rules, implied meanings, and neurotypical assumptions. For many autistic adults, this...

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Discover how the happiness-desire dichotomy transforms when marketing to neurodivergent consumers.

3 min read

What Are Marketers Really Selling to Neurodivergent Audiences?

The relationship between happiness and desire doesn't follow universal neural pathways. For neurodivergent consumers—those with autism, ADHD,...

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Learn why authentic autistic testimonials matter for meaningful product development and marketing in an increasingly neurodiversity-conscious marketplace.

9 min read

Consumer Testimonials from Autistic Perspectives

When the latest noise-cancelling headphones hit the market, the reviews pour in. Professional tech reviewers praise the "intuitive controls" and...

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Discover evidence-based strategies for crafting crisis communications that effectively reach autistic individuals. Learn how to adapt messaging, reduce anxiety, and ensure vital information is accessible to neurodivergent audiences during emergencies and uncertain times.

8 min read

Crisis Communication for Autistic Audiences

The tornado siren wails. Emergency alerts buzz on phones. News anchors speak with escalating urgency about "seeking shelter immediately." For most...

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Discover how businesses are using geo-targeting technology to help neurodivergent individuals locate sensory-friendly environments.

8 min read

Geo-targeting for Sensory-Friendly Businesses: Help Neurodivergent Customers Find Safe Spaces

For most people, finding a coffee shop or restaurant is as simple as opening a maps app and selecting the nearest option. But for individuals on the...

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Learn practical frameworks for designing sensory-considerate direct mail that respects neurodivergent preferences while driving deeper engagement and brand loyalty.

4 min read

Tactile Marketing Materials: When Physical Mail Campaigns Better Serve Autistic Customers

We've witnessed the relentless march toward digital-everything in marketing—each pixel optimized, each interaction tracked, each algorithm refined to...

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Learn practical frameworks for creating inclusive content that resonates across neurological differences while driving deeper engagement and brand loyalty.

4 min read

Minimalist vs. Detailed Marketing: Finding the Balance for Neurodivergent Audiences

We've designed marketing for a fiction—the mythical "average consumer" who processes information in predictable, linear ways. This foundational...

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Learn practical strategies for designing content that respects cognitive diversity while enhancing engagement for all viewers—transforming accessibility into a competitive advantage.

4 min read

Content That Works for Various Neurodivergent Processing Styles

We inhabit a marketing landscape where video dominates. Yet within this visual cacophony lies a profound opportunity: creating content that resonates...

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Learn why brands like McDonald's build extraordinary loyalty through predictability, routine, and transparent communication—turning sensory consistency into lasting brand relationships.

4 min read

Predictability, i.e., How to Build Brand Loyalty Among Autistic Consumers

We often underestimate the power of predictability in consumer experiences. For autistic individuals, this predictability isn't merely...

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Discover how subscription box models can transform shopping for neurodivergent customers by providing predictability, reducing sensory overwhelm, and creating positive experiences.

9 min read

Subscription Box Models for Neurodivergent Customers: Building Predictability into Shopping

In the labyrinth of modern retail, few experiences can be as simultaneously essential and overwhelming as shopping. For the estimated one in seven...

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Discover how to adapt your color strategy for consumers with sensory processing differences.

6 min read

Color Psychology for Consumers with Sensory Sensitivities

In the bustling marketplace of modern commerce, color serves as the silent ambassador of every brand. While marketers have long understood the...

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Learn how to address auditory processing differences with clear audio production, thoughtful content structure, and inclusive marketing approaches that reach neurodivergent audiences.

5 min read

Audio Marketing for Autistic Audiences

In the hushed study of a podcast listener, headphones snugly in place, two radically different experiences unfold depending on neurotype. For the...

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Learn practical strategies for accommodating diverse sensory needs to expand your audience reach, increase engagement, and build brand loyalty with neurodivergent users.

4 min read

Sensory-Friendly Website Design

True inclusivity extends beyond checking WCAG compliance boxes to creating environments that accommodate diverse sensory needs. Sensory-friendly...

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This guide explores how hidden fees and complex pricing create barriers and showcases brands with autism-friendly pricing models.

6 min read

Pricing Models: Clear Communication About Costs for Autistic Consumers

For most consumers, unclear pricing is frustrating. For autistic consumers, it can be a complete barrier to purchase. While neurotypical shoppers...

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Discover how AI-powered marketing tools can better serve neurodivergent users through inclusive algorithm design.

7 min read

Algorithmic Accessibility

Artificial intelligence has transformed digital marketing, powering everything from personalized product recommendations to automated email...

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Discover how to create truly inclusive marketing departments that harness the unique strengths of neurodivergent professionals.

5 min read

Building Inclusive Workplaces for Neurodivergent Marketing Talent

marketing departments are increasingly recognizing that neurodivergent professionals bring unique perspectives and exceptional skills that can drive...

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Building Inclusive Workplaces for Neurodivergent Marketing Talent

2 min read

Inclusive Marketing in a Post-DEI Era: Reaching Differently Abled Audiences Authentically

Many organizations are following the government's lead and reducing or eliminating formal Diversity, Equity, and Inclusion (DEI) initiatives. Yet the...

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Explore key strategies, use cases, and data on creating effective, adaptable tools and technologies that enhance the quality of life for individuals with autism

3 min read

Innovation Labs for Autism-Specific Product Development

Marketers have long celebrated creativity as our driving force, yet our understanding of creative intelligence remains surprisingly narrow....

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