If your creator strategy still starts with follower count, you're doing it wrong. And if you need pr...
Nobody puts "falsely accused of causing explosive diarrhea" in their crisis communications plan. And...
Nobody sat in a boardroom in 2017 and said, "Our screensaver is going to be our most powerful commun...
There's a moment in most PR careers where you realize a tactic you've been using for years has quiet...
Here is a question worth sitting with: if your brand disappeared from the internet tomorrow, would a...
Your influencer campaign hit two million views. Thousands of clicks. A solid engagement rate you cou...
Fifteen minutes with a busy executive sounds like nothing. And if you walk in unprepared, it is noth...
There's a rant happening on LinkedIn right now. Probably several. A PR pro is venting about a client...
Taylor Swift got married. Travis Kelce is her husband. Adam Sandler officiated. Yes, that Adam Sandl...
Okay, so I have a confession. For the longest time I treated my media list like it was handed down f...