Before you ask whether a campaign will get attention, ask how the people you actually want to reach ...
The job used to be hard in a manageable way. You had deadlines, difficult spokespeople, and the occa...
When a platform poaches a senior marketer from its biggest competitor, it's worth paying attention —...
Hank Green — YouTube science educator, novelist, comedian, and general internet good guy — is having...
There is a question every PR professional should be asking right now about their clients: if someone...
There's a version of a marketing team that looks incredibly busy. Blog posts ship on schedule. The n...
THE METRICS THAT IMPRESS YOU ARE BORING EVERYONE ELSE You landed a feature in a top-tier outlet. The...
Travel creators have had a dirty little secret for years: they were incredibly influential and nearl...
If your creator strategy still starts with follower count, you're doing it wrong. And if you need pr...
Nobody puts "falsely accused of causing explosive diarrhea" in their crisis communications plan. And...