You know what I don't understand? This whole personalization thing in marketing. Everywhere you look...
So there I was, doom-scrolling through my feed when I stumbled upon this tech executive's viral post...
Ever been in that moment where your executive is wrapping up a media interview, and the journalist a...
You know what drives me crazy? Everyone's obsessed with reach in marketing. "We need more eyes! More...
Look, I get it. The word "audit" gives you the same feeling as finding out your ex is dating someone...
So you've mastered pitching to journalists, influencers, and that one tough editor who never respond...
You know what really bothers me? The way everyone acts like social media is some kind of miracle for...
Look, I'm not saying the digital apocalypse is coming tomorrow. But if it does, and you're caught co...
Look, I'm not saying I have a love-hate relationship with Google. But there was definitely a time wh...
Have you noticed how PR people are always chasing journalists? It's like watching someone try to cat...