EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Discover how to maintain authentic brand voice when implementing AI content tools.

8 min read

How to Maintain Brand Voice When Using Generative AI Tools

A marketing director stares at two versions of website copy—one crafted over weeks by their team, another generated in seconds by an AI tool. The uncanny part? They can't immediately tell the difference. This scenario plays out in marketing...

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Discover how to create precision-targeted content that resonates with educators without resorting to stereotypes or compromising privacy values.

6 min read

Microtargeting in Education: Data to Segment Without Stereotyping

The quiet chime of a notification cuts through a busy administrator's day—an ad for classroom management software that seems to know their exact pain...

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Learn how the 'uncanny valley' affects student trust, engagement, and learning outcomes—and how to create edtech copy that maintains human connection while leveraging AI capabilities.

5 min read

Edtech Copy: When AI-Generated Content Just Doesn't Feel Right

Picture this: You're reading educational marketing materials when something feels subtly off—like encountering a humanoid robot that's just human...

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An efficient billing system does more than improve cash flow—it creates a better experience for families and helps your childcare center thrive.

3 min read

Electronic Billing for Childcare Providers

Efficient electronic billing and financial management are essential for sustaining a successful childcare business. With the right tools and...

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This guide provides actionable strategies to connect with today’s learners and elevate your platform’s impact.

3 min read

Engaging the Modern Learner

The modern learner is a dynamic, tech-savvy individual who demands personalized, engaging, and flexible educational experiences. As an EdTech...

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Here’s how to develop strategies that resonate, inspire, and ultimately succeed.

3 min read

EdTech Positioning, Branding, and Go-to-Market Strategy

The EdTech industry is not only competitive but also constantly evolving, making a strong positioning, branding, and go-to-market (GTM) strategy...

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Here are seven proven GTM strategies to help you connect with educational institutions, educators, and students effectively.

3 min read

7 Best Go-to-Market Strategies for EdTech Success

The EdTech industry is rapidly evolving, driven by growing adoption of digital learning, an increasing reliance on technology in education, and the...

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Here’s a step-by-step guide to help you successfully launch your course on Coursera.

3 min read

How to Launch a Course on Coursera

Launching a course on Coursera can position you as an authority in your field while reaching a global audience. However, the process involves a...

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Navigating the education sector’s complexities requires expertise and strategy.

2 min read

How to Become a Vendor for Schools

Partnering with schools can be a transformative opportunity, unlocking contracts that drive meaningful change in K-12 and higher education...

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