EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Your EdTech subscription hemorrhages users monthly at rates that would bankrupt most SaaS businesses. Here's why education subscriptions fail and how to build retention that actually works.

7 min read

Subscription Fatigue in EdTech: Why Your App's Churn Rate Is Probably 60%+

Picture of Writing Team Writing Team: Jan 19, 2026 8:00:00 AM

Your monthly churn is 58%. You've normalized this catastrophic attrition by telling yourself "that's just how EdTech works" or "summer always kills retention" or "parents expect to cancel after school year." Meanwhile, your unit economics are...

App marketing Churn prevention User Retention
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Parents download free educational apps, then refuse to pay for anything inside them. Here's the psychology determining which in-app purchases convert and which trigger uninstalls.

7 min read

In-App Purchase Psychology for Educational Apps: What Parents Will Actually Pay For

Picture of Writing Team Writing Team: Jan 19, 2026 8:00:00 AM

Your educational app has 50,000 downloads this month. Your in-app purchase conversion rate is 1.8%. You've acquired users efficiently, but you're...

Edtech marketing App marketing User Experience User Retention
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Your unknown EdTech app faces trust barriers that take years to overcome. Curriculum publishers have institutional credibility you can borrow through strategic partnerships that work for both parties.

4 min read

Co-Marketing with Curriculum Publishers

Picture of Writing Team Writing Team: Jan 19, 2026 8:00:00 AM

Your reading comprehension app has better assessment algorithms than established competitors. Teachers don't care because they've never heard of you....

Social media Influencers Education marketing Digital marketing
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Your acquisition funnel leaks users faster than you can capture them. Meanwhile, community-led EdTech products grow through word-of-mouth you can't buy. Here's how communities become distribution infrastructure.

8 min read

Community-Led Growth for EdTech: Building User Groups That Scale Your App

Picture of Writing Team Writing Team: Jan 12, 2026 8:00:03 AM

Your paid acquisition costs $47 per user. Retention at day 30 is 23%. The math doesn't work—you're burning capital acquiring users who disappear...

Content strategy Edtech marketing Community User Experience
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6 min read

Referral Programs for Educational Apps

Picture of Writing Team Writing Team: Jan 12, 2026 8:00:03 AM

Your learning app offers $25 credit for each successful referral. Six months later, you've paid out $150 total—six referrals from 10,000 active...

App marketing Education marketing Communication Messaging
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Most EdTech gamification is digital participation trophies nobody wants. Here's the psychological difference between badge systems that drive adoption and those that clutter interfaces.

6 min read

Gamification Marketing: When Badge Systems Actually Drive EdTech App Adoption

Picture of Writing Team Writing Team: Jan 12, 2026 8:00:00 AM

Your app awards a "First Lesson Complete!" badge with confetti animation. The user dismisses it without reading. Three lessons later: "Learning...

Edtech marketing App marketing User Experience Gaming
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Educational app categories are algorithmic wastelands where brilliant products die unseen. Here's why standard ASO fails in education and what actually works.

6 min read

App Store Optimization for Educational App

Picture of Writing Team Writing Team: Jan 5, 2026 8:00:01 AM

Your math app has better pedagogy than Khan Academy. Your language learning app uses more effective spaced repetition than Duolingo. Your study tool...

Education technology Edtech marketing App marketing
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Learning apps use push notifications like caffeine-addicted marketers—too much, too often, with no regard for the crash. Here's where helpful reminders become harassment.

5 min read

Push Notification Strategy for Learning Apps

Picture of Writing Team Writing Team: Jan 5, 2026 8:00:00 AM

It's 9:47 PM. She's finally horizontal after fourteen hours of work, commute, dinner, dishes, and bedtime negotiations with a five-year-old. Her...

seo Edtech marketing App marketing
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Accessible EdTech marketing isn't just ethics—it's untapped market opportunity. Here's how to reach neurodiverse learners and students with disabilities through design that works better for everyone.

5 min read

Accessibility in EdTech Marketing: Reaching Neurodiverse Learners and Students with Disabilities

Picture of Writing Team Writing Team: Jan 5, 2026 7:59:59 AM

Approximately 15-20% of the population is neurodivergent. According to the National Center for Education Statistics, 19% of undergraduate students...

Niche marketing Neurodivergence Edtech marketing Education marketing
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Adult learners aren't traditional students with jobs. They're calculating ROI on time they don't have. Here's why your student-focused messaging fails with career changers.

5 min read

Marketing to Adult Learners

Picture of Writing Team Writing Team: Dec 29, 2025 8:00:01 AM

A 19-year-old choosing a college major faces uncertainty about future career paths. A 34-year-old enrolling in a data analytics program faces...

Content strategy Education marketing Communication
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