EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

4 min read

Productivity Marketing Beats "Learning Outcomes"

Writing Team: Aug 31, 2026, 12:00:01 AM

Here is an uncomfortable truth that most EdTech marketers already sense but rarely say out loud: nobody wakes up at 6 AM excited to achieve a "learning outcome." They wake up because they have a presentation at 9, a promotion dangling six months...

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AI EdTech brands are leaving massive emotional marketing opportunity on the table. Here's how to stop selling features and start selling meaning.

4 min read

The Emotional Marketing Opportunity in AI EdTech

Writing Team: Aug 30, 2026, 11:59:59 PM

Here is a sector drowning in feature comparisons, benchmark scores, and adaptive learning algorithm claims — and almost nobody is talking about how...

Psychology Emotion Messaging

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Students trust YouTubers over teachers — and the psychology behind why reveals powerful lessons for brands trying to reach Gen Z authentically.

4 min read

Why Students Trust YouTubers More Than Teachers

Writing Team: Aug 25, 2026, 2:17:02 PM

There's a teenager right now ignoring their AP Chemistry teacher's recommendation for a study guide while simultaneously taking frantic notes from a...

Social media Culture YouTube Teaching

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Students now discover edtech tools through memes, not ads. Here's how the new peer-driven discovery funnel works and what marketers need to do about it.

4 min read

Students Find Learning Tools Through Memes

Writing Team: Aug 25, 2026, 2:15:09 PM

If you'd told a brand strategist in 2015 that a blurry JPEG of a confused math lady would outperform a $50,000 influencer campaign for an online...

Social media Edtech marketing Instagram

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Students are secretly running multiple AI tools at once — and it reveals something important about trust, verification, and how AI literacy actually develops.

4 min read

Why Students Use Multiple AI Tools at Once

Writing Team: Jul 17, 2026, 12:00:01 AM

There's an arms race happening in dorm rooms, coffee shops, and library cubicles across the country — and it has nothing to do with Adderall or...

Edtech marketing Behavior AI technology

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AI EdTech brands face a brutal positioning dilemma: are you helping students learn or helping them cheat? Here's how to market your way through it strategically.

4 min read

The "Cheating or Learning?" Problem for AI EdTech Brands

Writing Team: Jul 16, 2026, 11:59:59 PM

There is a specific kind of dread that AI EdTech marketers wake up to every morning, and it has nothing to do with conversion rates or CAC. It is the...

Education technology Edtech marketing Communication

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AI study tools are functioning as emotional regulation tools — not by design, but because students are using them that way. Here's what EdTech founders need to build for.

7 min read

AI Apps Are Becoming Emotional Regulation Tools

Writing Team: Jul 3, 2026, 12:00:00 AM

Nobody designed a therapy product. And yet.

Edtech marketing App marketing Chatbot

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AI broke EdTech's core assumptions about learning. Here's what actually counts as education now, and what it means for EdTech brands and marketers.

3 min read

The Post-ChatGPT EdTech Crisis: What Counts as Learning?

Writing Team: Jul 3, 2026, 12:00:00 AM

There's a quiet panic running through the hallways of educational institutions right now, and it smells like burnt coffee and existential dread....

Research Edtech marketing Chatbot ChatGPT

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AI tutors promise brilliant, personalized help — but surveillance features are killing student trust. Here's what EdTech brands must do to close the gap.

4 min read

AI is Great, But Students Want Help, Not Surveillance

Writing Team: Jun 26, 2026, 12:00:00 AM

There's a particular kind of irony baked into the current AI tutoring moment. We've built tools capable of explaining quantum mechanics to a confused...

Education technology Edtech marketing AI Capabilities AI Adoption

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Students are choosing ChatGPT over EdTech apps — and it's not about AI. It's about friction, empathy, and a marketing message that misses the actual user.

4 min read

Why Students Choose ChatGPT Over Your EdTech App

Writing Team: Jun 25, 2026, 11:59:59 PM

There's a brutally honest conversation happening in every college library, high school study hall, and graduate seminar right now, and your EdTech...

Edtech marketing App marketing ChatGPT

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