EDTECH MARKETING

Learn to better influence today's faculty, families, and students.

Students now search TikTok before app stores for educational tools. Learn advanced TikTok SEO strategies that drive authentic discovery and app downloads.

3 min read

TikTok SEO for Educational Apps: Why Students Skip App Stores

Writing Team: Feb 9, 2026 12:00:02 AM

The age-old question "Google it" has been unceremoniously dethroned by Gen Z and Gen Alpha, who now default to "TikTok it" when seeking everything from calculus tutorials to language learning hacks. For educational app marketers still pouring...

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Discover how smart marketers identify and dominate emerging channels before competition floods in. Expert insights on community platforms, voice, AR/VR and more.

3 min read

Emerging Channels: Where Smart Marketers Go When Everyone Else Catches On

Writing Team: Feb 9, 2026 12:00:02 AM

The marketing world has a peculiar affliction: the moment a channel shows promise, it gets flooded faster than a Black Friday sale at Target. What...

Social media Community Customer acquisition

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Master COPPA-compliant age verification that protects conversion rates. Expert strategies for progressive disclosure, contextual intelligence, and gamified UX.

4 min read

Age Verification Without Friction: COPPA-Compliant UX That Converts

Writing Team: Feb 9, 2026 12:00:02 AM

Remember when age verification meant clicking "Yes, I'm over 18" on a website that clearly knew you weren't? Those halcyon days of honor-system...

UX Education technology Education marketing

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Learn how to market EdTech solutions to IT directors who control school technology adoption. Expert strategies for addressing technical objections upfront.

3 min read

Marketing Through School Gatekeepers: IT Directors Who Block Your App

Writing Team: Feb 9, 2026 12:00:02 AM

The most brilliant EdTech app in the world is worthless if it never makes it past the school's IT director. While superintendents dream of...

Education technology Edtech marketing App marketing

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Discover how study apps are building engaged communities on Discord, where high school and college students actually spend their time learning together.

3 min read

Discord Marketing for Study Apps: Where Students Actually Hang Out

Writing Team: Feb 9, 2026 12:00:01 AM

While most marketers are still fumbling around Instagram and TikTok trying to decode Gen Z, savvy study app brands have discovered something...

App marketing Education marketing Discord

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Master virtual open house frameworks that convert prospects into enrolled students. Expert strategies for school tours and digital enrollment events that drive results.

3 min read

Virtual Open House Frameworks: Converting Interest to Enrollment

Writing Team: Jan 29, 2026 10:47:15 AM

The awkward silence that follows "any questions?" during a virtual open house isn't just uncomfortable—it's expensive. While traditional campus tours...

Lead generation Education marketing Events

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Expert strategies for education video marketing that build trust with parents and drive enrollment through authentic, data-driven visual storytelling.

3 min read

Video Content Strategy for Education Organizations

Writing Team: Jan 29, 2026 10:45:17 AM

If you think creating compelling video content for education organizations is just about pointing a camera at happy children and calling it a day,...

Video Content strategy Education marketing

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Learn how K-12 app marketers can turn privacy constraints into competitive advantages and build trust with security-conscious parents and administrators.

3 min read

Privacy-First Marketing for K-12 Apps: Building Trust in the Breach Era

Writing Team: Jan 29, 2026 10:43:05 AM

When PowerSchool's recent data breach exposed 60 million students' personal information, it wasn't just another cybersecurity headline—it was a trust...

App marketing Education marketing Data privacy Communication

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Discover why parent communication platforms succeed or fail based on psychology, trust architecture, and integration strategy rather than features alone.

3 min read

Parent Communication Systems: The Marketing War for Family Hearts

Writing Team: Jan 29, 2026 10:32:16 AM

The battle for parent attention isn't fought in boardrooms or focus groups – it's waged in the sticky-fingered chaos of morning car lines and the 11...

Childcare Marketing Edtech marketing Education marketing

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Master education marketing calendars that align with real enrollment cycles. Expert insights on K-12, childcare, and higher ed seasonal campaign timing.

3 min read

Seasonal Marketing Calendars: Mastering Education Enrollment Cycles

Writing Team: Jan 29, 2026 10:29:57 AM

While most marketers obsess over Black Friday and holiday campaigns, education marketers operate in a parallel universe where August is Christmas and...

Lead generation Edtech marketing Digital marketing

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