EDTECH MARKETING

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Edtech marketing

AI study tools are functioning as emotional regulation tools — not by design, but because students are using them that way. Here's what EdTech founders need to build for.

7 min read

AI Apps Are Becoming Emotional Regulation Tools

Writing Team: Jul 3, 2026 12:00:00 AM

Nobody designed a therapy product. And yet.

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AI broke EdTech's core assumptions about learning. Here's what actually counts as education now, and what it means for EdTech brands and marketers.

3 min read

The Post-ChatGPT EdTech Crisis: What Counts as Learning?

Writing Team: Jul 3, 2026 12:00:00 AM

There's a quiet panic running through the hallways of educational institutions right now, and it smells like burnt coffee and existential dread....

Research Edtech marketing Chatbot ChatGPT

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AI tutors promise brilliant, personalized help — but surveillance features are killing student trust. Here's what EdTech brands must do to close the gap.

4 min read

AI is Great, But Students Want Help, Not Surveillance

Writing Team: Jun 26, 2026 12:00:00 AM

There's a particular kind of irony baked into the current AI tutoring moment. We've built tools capable of explaining quantum mechanics to a confused...

Education technology Edtech marketing AI Capabilities AI Adoption

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Students are choosing ChatGPT over EdTech apps — and it's not about AI. It's about friction, empathy, and a marketing message that misses the actual user.

4 min read

Why Students Choose ChatGPT Over Your EdTech App

Writing Team: Jun 25, 2026 11:59:59 PM

There's a brutally honest conversation happening in every college library, high school study hall, and graduate seminar right now, and your EdTech...

Edtech marketing App marketing ChatGPT

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Parents distrust AI learning platforms for real reasons. Here's the strategic breakdown of why—and how EdTech brands can rebuild trust that actually converts.

4 min read

Why Parents Don't Trust AI Learning Platforms

Writing Team: Jun 20, 2026 1:53:50 PM

There's a particular kind of irony in watching an industry built on intelligence—artificial or otherwise—fail so spectacularly at understanding its...

Customer retention Edtech marketing AI Capabilities

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Study apps are the new status symbols. Learn how streak mechanics, aesthetic branding, and identity signaling drive student app choices — and what marketers should do about it.

4 min read

The Status Economy of Study Apps Among Students

Writing Team: Jun 20, 2026 1:50:50 PM

There's a scene playing out in university libraries and coffee shops everywhere right now. A student opens their laptop, and before they do anything...

Education technology Edtech marketing Education marketing

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