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WOMEN'S HEALTH MARKETING

Because we need to take care of each other.

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Navigate TikTok's healthcare advertising policies for women's health marketing. Learn compliant strategies, content approaches, and platform restrictions for femtech brands.

1 min read

TikTok Marketing for Women's Health

Picture of Writing Team Writing Team: Jul 7, 2025 8:00:00 AM

TikTok reaches 92.4% of young women with health content, but strict healthcare policies make direct product promotion nearly impossible. Here's how to market women's health products compliantly.

Women's Health Marketing TikTok
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Strategic guide for femtech marketers targeting rural women. Learn unique challenges, digital strategies, community partnerships, and culturally sensitive marketing approaches for underserved markets.

9 min read

Underserved Markets: Rural Women's Health Marketing Strategies

Picture of Women's Health Writing Team Women's Health Writing Team: Jul 7, 2025 8:00:00 AM

Rural America represents 75% of the national landmass and is home to 22.8% of U.S. women aged 18 and older, yet this massive population remains...

Women's Health Marketing Markets
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Learn how to market period tracking apps and femtech products responsibly.

6 min read

Marketing Women's Period Tracking Products

Picture of Women's Health Writing Team Women's Health Writing Team: Jun 30, 2025 11:20:22 AM

The period tracking app Flo reached unicorn status in July 2024, but its journey to success wasn't without controversy—the company settled with the...

Women's Health Marketing Product marketing
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Discover 15 proven marketing strategies for women's health clinics with detailed implementation steps.

8 min read

15 Effective Marketing Strategies for Women's Health Clinics

Picture of Women's Health Writing Team Women's Health Writing Team: Jun 30, 2025 11:14:43 AM

Women's health represents a $49.33 billion global market that's projected to reach $68.53 billion by 2030, yet most clinics struggle to effectively...

Marketing Women's Health Marketing
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Traditional postpartum marketing focuses on new mothers, but the market is far more complex. Discover untapped segments, decision influencers, and marketing strategies that drive real conversions in maternal health.

5 min read

Postpartum Market Segmentation: Beyond New Mother Demographics

Picture of Women's Health Writing Team Women's Health Writing Team: May 26, 2025 2:56:04 PM

Most postpartum marketing reads like it was written by someone who has never actually experienced the fourth trimester. Generic messaging about "new...

Women's Health Marketing Audience Fertility Demographics
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Learn the values, communication styles, and marketing strategies that drive conversions in this influential demographic.

5 min read

Marketing to Gen Z Women: Health Priorities That Drive Purchase Decisions

Picture of Women's Health Writing Team Women's Health Writing Team: May 26, 2025 2:51:15 PM

We've watched Gen Z women transform entire industries through their purchasing power—from beauty brands pivoting to clean ingredients to fashion...

Marketing Women's Health Marketing Lead generation
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We explore methodologies that honor lived experiences, analytical frameworks that reveal hidden patterns, and implementation strategies that transform research into market advantage.

4 min read

User Research in FemTech: Getting Meaningful Insights

Picture of Women's Health Writing Team Women's Health Writing Team: May 19, 2025 4:52:33 PM

Most FemTech user research fails before it begins—not from poor execution but from asking the wrong questions. We've witnessed countless...

Women's Health Marketing Research Femtech User Experience
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Discover evidence-based communication frameworks, simplification strategies, and compliance approaches that maintain scientific integrity while enhancing engagement.

4 min read

Translating Clinical Research into Marketing Messages

Picture of Women's Health Writing Team Women's Health Writing Team: May 8, 2025 4:26:29 PM

The chasm between clinical research and effective marketing in women's health isn't merely linguistic—it's conceptual. Scientific discovery speaks in...

Niche marketing Women's Health Marketing Research
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Discover how leading FemTech companies build remote teams that drive innovation in women's health.

3 min read

Managing Remote Teams in FemTech: Maintaining Innovation and Connection

Picture of Women's Health Writing Team Women's Health Writing Team: May 8, 2025 4:21:01 PM

The most successful remote FemTech teams aren't simply connected by technology—they're bound by purpose. When we studied high-performing women's...

Women's Health Marketing Femtech Remote work
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Learn proven frameworks for balancing commercial objectives with privacy considerations, building community-centered retention models, and marketing sensitive health products with authenticity and discretion.

6 min read

Loyalty Beyond Discounts: Building Sustainable Programs

Picture of Women's Health Writing Team Women's Health Writing Team: Apr 10, 2025 1:24:15 PM

We've entered an era where women's health products—from menstrual care to fertility solutions to menopausal wellness—represent one of the...

Women's Health Marketing Product marketing Customer retention
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Discover practical design frameworks for creating femtech brands that transcend traditional feminine stereotypes.

5 min read

Beyond Pink: Design Guidelines for Femtech Brands That Respect Identity Diversity

Picture of Women's Health Writing Team Women's Health Writing Team: Apr 10, 2025 12:27:41 PM

We've reached a pivotal moment in femtech—the sector has outgrown its visual vocabulary. Walk through any digital or physical space dedicated to...

Branding Women's Health Marketing Femtech Design
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Learn strategic recruitment approaches, inclusion practices, and meaningful performance metrics that transform products to effectively serve all users across dimensions of race, disability, age, and cultural context.

5 min read

Is FemTech Really Not Diverse?

Picture of Women's Health Writing Team Women's Health Writing Team: Mar 31, 2025 3:31:57 PM

We face a curious paradox in the FemTech industry. Despite focusing on technologies that serve diverse populations, our teams often lack the...

Women's Health Marketing Business Diversity
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Discover how AI, telehealth, and inclusive design are reshaping women's health technologies—and how marketers can effectively communicate these innovations while navigating privacy concerns and regulatory challenges.

5 min read

Emerging Technologies in FemTech: What Marketers Need to Know

Picture of Women's Health Writing Team Women's Health Writing Team: Mar 31, 2025 3:26:16 PM

We entered the FemTech space with period trackers and fertility apps. That initial wave created valuable digital tools but often reduced women's...

Marketing Technology Femtech
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Discover essential crisis management strategies for FemTech companies facing data privacy breaches, algorithmic failures, and regulatory challenges.

6 min read

Crisis Management in FemTech: Protecting Brand Trust

Picture of Women's Health Writing Team Women's Health Writing Team: Mar 24, 2025 3:20:20 PM

From period tracking apps to fertility monitors, from menopause management platforms to sexual wellness devices, FemTech products often collect and...

Femtech Public relations Reputation
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As the industry matures, the companies that thrive will be those that remember that behind every data point is a person navigating her unique health journey—someone seeking not just information or tracking capabilities, but genuine understanding, support, and connection.

6 min read

Building Long-Term Relationships in FemTech: Beyond the App

Picture of Women's Health Writing Team Women's Health Writing Team: Mar 24, 2025 3:11:38 PM

Creating an app is merely the first step in what should be a comprehensive journey to forge lasting relationships with users. While technological...

Women's Health Marketing Femtech App marketing
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Explore the unique FemTech customer journey from pre-awareness to advocacy.

6 min read

The FemTech Customer Journey: Mapping Touch Points and Opportunities

Picture of Women's Health Writing Team Women's Health Writing Team: Mar 10, 2025 5:39:56 PM

The FemTech industry—technology focused on women's health and wellbeing—has experienced explosive growth, projected to reach $75 billion globally by...

Women's Health Marketing Technology Femtech
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Learn platform-specific policies, content best practices, and marketing tips to ensure compliance and maximize reach.

2 min read

Social Media Restrictions for Women's Health Providers: A Platform-Specific Guide

Picture of Women's Health Writing Team Women's Health Writing Team: Mar 2, 2025 2:21:48 PM

Marketing for women's health services and femtech products is a challenging endeavor, especially with the varying content restrictions imposed by...

Social media Women's Health Marketing
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Learn expert strategies for balancing effective SMS, email, and in-app messaging while protecting sensitive health data.

5 min read

Marketing Automation Compliance for Femtech Apps

Picture of Women's Health Writing Team Women's Health Writing Team: Mar 2, 2025 2:17:47 PM

Marketing automation offers powerful tools for engagement and retention. However, when your app collects sensitive reproductive, menstrual, or other...

Women's Health Marketing Data
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Master advanced keyword strategies for FemTech SEO with comprehensive progression patterns and practical examples.

5 min read

SEO for FemTech: Sensitive Topics AND Visibility

Picture of Women's Health Writing Team Women's Health Writing Team: Feb 9, 2025 3:08:54 PM

FemTech companies face a unique challenge: how to maintain search visibility while navigating content restrictions and algorithmic sensitivities. The...

seo Femtech
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Discover unconventional approaches using AR, biofeedback, and micro-communities to create authentic connections that drive meaningful conversions.

3 min read

Creating Femtech Content That Converts

Picture of Women's Health Writing Team Women's Health Writing Team: Feb 9, 2025 2:58:58 PM

The days of clinical, detached content about women's health are over. Today's FemTech audience craves authenticity, scientific accuracy, and content...

Content strategy Health Tech Marketing
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