WOMEN'S HEALTH MARKETING

Because we need to take care of each other.

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Learn how to market women's health products to science-minded skeptics who reject wellness culture. Discover evidence-based messaging strategies that build credibility with analytical, anti-pseudoscience consumers.

4 min read

Marketing to Women's Health Skeptics

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 3, 2025 8:00:01 AM

There's a growing segment of women who actively distrust women's health marketing. They've watched an industry built on pseudoscience, predatory pricing, and products that promise to "balance hormones" without defining what that means. They're tired...

Women's Health Marketing Audience Psychology
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Discover how workplace wellness programs create powerful B2B2C distribution channels for women's health products. Learn partnership strategies, compliance considerations, and engagement tactics for reaching women through employer benefits.

4 min read

Workplace Wellness Programs: B2B2C Channel for Women's Health Products

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 3, 2025 7:59:59 AM

Women's health companies face a persistent distribution challenge: reaching the women who need their products requires navigating personal topics...

Women's Health Marketing Health Tech Marketing Product marketing B2B Marketing
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Discover how to balance clinical efficacy with exceptional user experience in FemTech design. Learn strategies for creating women's health technology that's both medically sound and delightfully usable.

7 min read

User-Centered Design in FemTech: Balancing Clinical Efficacy with User Experience

Picture of Writing Team Writing Team: Oct 27, 2025 7:59:59 AM

The FemTech industry faces a unique design challenge that healthcare technology rarely navigates successfully: building products that meet rigorous...

Technology Femtech App marketing
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Learn how to craft a compelling FemTech investment story that resonates with VCs and angels. Discover positioning strategies, key metrics investors demand, and how to overcome gender health investment bias.

6 min read

Building a Compelling FemTech Investment Story: Marketing to Investors

Picture of Women's Health Writing Team Women's Health Writing Team: Oct 27, 2025 7:59:59 AM

FemTech companies face a peculiar challenge when pitching investors: they're addressing massive, underserved markets while simultaneously educating...

Femtech Investments
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Women's health product demand follows predictable seasonal patterns beyond New Year wellness. Learn fertility, maternal health, and hormonal timing cycles that shape purchasing decisions year-round.

8 min read

Seasonal Marketing Patterns in Women's Health

Picture of Women's Health Writing Team Women's Health Writing Team: Oct 20, 2025 8:00:02 AM

Every marketing team knows January drives wellness product sales. What they miss: fertility treatments peak in March and September, postpartum...

Marketing Women's Health Marketing Seasonal Marketing
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Economic downturns shift women's health purchasing priorities toward essentials and value. Learn recession-proof positioning strategies that maintain brand equity while acknowledging financial constraints.

9 min read

Marketing Women's Health Products in Recession: Budget-Conscious Positioning

Picture of Women's Health Writing Team Women's Health Writing Team: Oct 20, 2025 8:00:00 AM

Your premium menstrual cup brand emphasizes sustainability and long-term savings. Recession hits, and women stop buying $40 cups in favor of $6...

Product marketing Pricing
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Women phrase health questions differently to voice assistants than typed searches. Learn how conversational queries, privacy concerns, and semantic patterns reshape women's health SEO strategy.

9 min read

Voice Search Optimization for Women's Health Queries: What Alexa Actually Hears

Picture of Women's Health Writing Team Women's Health Writing Team: Oct 20, 2025 8:00:00 AM

Your keyword research shows women searching "best menstrual cup brands" at high volumes. Meanwhile, actual voice queries sound like "Alexa, why does...

Women's Health Marketing Voice search
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Discover how female health and wellness entrepreneurs are building powerful professional networks in the virtual age. Strategies, platforms, and tactics for meaningful connections that drive business growth.

3 min read

Professional Networking in a Virtual Age

Picture of Women's Health Writing Team Women's Health Writing Team: Oct 13, 2025 8:00:01 AM

The networking advice you received pre-2020 is obsolete.

Digital Community Networking
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Essential collaboration guidelines for wellness brands partnering with influencers, practitioners, and other brands. Learn how to structure partnerships that protect your brand and drive mutual success.

4 min read

Collaboration Guidelines for Wellness Brands

Picture of Women's Health Writing Team Women's Health Writing Team: Oct 13, 2025 7:59:59 AM

Collaborations can catapult wellness brands into new markets—or destroy your reputation overnight.

Health Tech Marketing Community
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Discover AI tools transforming visual content creation for femtech and women's wellness brands. Learn how to create authentic, diverse imagery and video without expensive photoshoots or stock photo limitations.

8 min read

AI Tools for Visual Communication Strategies

Picture of Women's Health Writing Team Women's Health Writing Team: Oct 9, 2025 6:59:49 PM

Here's the uncomfortable reality facing femtech and women's wellness brands: your visual content probably looks like everyone else's.

Branding AI tools AI Art
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Explore how Venus, Essie, Tampax, and Skinnygirl evolved their brand identities to dominate women's consumer markets. Learn strategic lessons from their transformations and repositioning.

6 min read

How Four Women's Brands Evolved to Dominate Their Markets

Picture of Women's Health Writing Team Women's Health Writing Team: Oct 9, 2025 6:53:26 PM

Brand identity isn't static—it's a living entity that must evolve with cultural shifts, consumer expectations, and market dynamics. The brands that...

Branding Product marketing
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Discover 4 lesser-known AI-powered keyword research tools perfect for femtech websites. Learn how to find low-competition keywords and capture underserved search traffic in women's health and wellness.

5 min read

AI-Powered Keyword Research Tools for Femtech Websites

Picture of Women's Health Writing Team Women's Health Writing Team: Oct 9, 2025 6:47:56 PM

Femtech is one of the fastest-growing sectors in healthcare, yet it's also one of the most underserved in search visibility. The uncomfortable...

Women's Health Marketing seo AI tools
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Learn sensitive, inclusive strategies for marketing women's health products to LGBTQ+ communities, including language best practices, targeting approaches, and community engagement methods.

5 min read

Marketing Women's Health Products to LGBTQ+ Communities

Picture of Women's Health Writing Team Women's Health Writing Team: Sep 22, 2025 8:00:00 AM

Women's health marketing traditionally assumes a narrow demographic: cisgender, heterosexual women. This approach excludes significant portions of...

Women's Health Marketing Product marketing
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Navigate FDA regulations for FemTech marketing with this comprehensive guide covering medical device classifications, advertising rules, and compliance strategies for women's health startups.

4 min read

Navigating FDA Regulations: A Marketing Guide for FemTech Startups

Picture of Women's Health Writing Team Women's Health Writing Team: Sep 22, 2025 8:00:00 AM

Marketing FemTech products means walking a regulatory tightrope. The FDA doesn't care how innovative your period-tracking app is—they care about the...

Women's Health Marketing Legalities Communication
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Discover 2026 grant opportunities for women's startups. Access federal programs, private foundations, and accelerators specifically funding female entrepreneurs with detailed application guidance.

6 min read

Grant Opportunities for Women's Startups in 2026

Picture of Women's Health Writing Team Women's Health Writing Team: Sep 15, 2025 8:00:00 AM

Elena's AI-powered healthcare platform could revolutionize patient care.

Women's Health Marketing Funding Go to Market
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Discover proven crowdfunding strategies for women's health startups. Learn how to navigate taboos, build trust, and create campaigns that resonate with female backers and investors.

6 min read

Crowdfunding Strategies for Women's Health Products

Picture of Women's Health Writing Team Women's Health Writing Team: Sep 15, 2025 8:00:00 AM

Sarah's revolutionary menstrual cup design could change women's lives forever.

Women's Health Marketing Product marketing Go to Market
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Master cohort analysis for health behavior change apps. Learn retention patterns, engagement metrics, and data-driven optimization strategies that drive sustainable user growth.

7 min read

Cohort Analysis for Health Behavior Change Apps

Picture of Women's Health Writing Team Women's Health Writing Team: Sep 8, 2025 8:00:00 AM

Download any fitness app in January. Track your usage for twelve weeks. Join the 87% of users who abandon their health goals by March.

Women's Health Marketing Data Customer retention App marketing
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Master CLV calculations for subscription health services with three detailed scenarios. Learn industry-specific metrics, churn patterns, and revenue optimization strategies.

7 min read

Customer Lifetime Value Calculation for Subscription Health Services

Picture of Women's Health Writing Team Women's Health Writing Team: Sep 8, 2025 8:00:00 AM

A customer signs up for your telehealth subscription service. They pay $49 monthly, seem engaged with the platform, and refer two friends within six...

Customer retention App marketing Customer acquisition
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A/B testing health content requires balancing optimization with patient safety. Here's how to test sensitive women's health content ethically without compromising care or exploiting vulnerability.

6 min read

A/B Testing Sensitive Health Content: Ethical Considerations

Picture of Women's Health Writing Team Women's Health Writing Team: Sep 1, 2025 8:00:00 AM

A/B testing drives optimization across digital marketing. But when it comes to health content—especially women's health—traditional testing...

Research Data App marketing
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Most health apps track vanity metrics while missing the engagement patterns that actually predict long-term retention. Here are the analytics that matter and how to calculate them.

5 min read

Health App Analytics: Engagement Metrics That Predict Retention

Picture of Women's Health Writing Team Women's Health Writing Team: Sep 1, 2025 8:00:00 AM

Health apps have a retention problem. 90% of users abandon health apps within 30 days. Yet most developers track the wrong metrics entirely.

Health Tech Marketing App marketing
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