WOMEN'S HEALTH MARKETING

Because we need to take care of each other.

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Traditional postpartum marketing focuses on new mothers, but the market is far more complex. Discover untapped segments, decision influencers, and marketing strategies that drive real conversions in maternal health.

5 min read

Postpartum Market Segmentation: Beyond New Mother Demographics

Picture of Women's Health Writing Team Women's Health Writing Team: May 26, 2025 2:56:04 PM

Most postpartum marketing reads like it was written by someone who has never actually experienced the fourth trimester. Generic messaging about "new moms" and "baby blues" reduces one of life's most complex transitions into cheerful stock photos and...

Women's Health Marketing Audience Fertility Demographics
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Learn the values, communication styles, and marketing strategies that drive conversions in this influential demographic.

5 min read

Marketing to Gen Z Women: Health Priorities That Drive Purchase Decisions

Picture of Women's Health Writing Team Women's Health Writing Team: May 26, 2025 2:51:15 PM

We've watched Gen Z women transform entire industries through their purchasing power—from beauty brands pivoting to clean ingredients to fashion...

Marketing Women's Health Marketing Lead generation
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We explore methodologies that honor lived experiences, analytical frameworks that reveal hidden patterns, and implementation strategies that transform research into market advantage.

4 min read

User Research in FemTech: Getting Meaningful Insights

Picture of Women's Health Writing Team Women's Health Writing Team: May 19, 2025 4:52:33 PM

Most FemTech user research fails before it begins—not from poor execution but from asking the wrong questions. We've witnessed countless...

Women's Health Marketing Research Femtech User Experience
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Discover evidence-based communication frameworks, simplification strategies, and compliance approaches that maintain scientific integrity while enhancing engagement.

4 min read

Translating Clinical Research into Marketing Messages

Picture of Women's Health Writing Team Women's Health Writing Team: May 8, 2025 4:26:29 PM

The chasm between clinical research and effective marketing in women's health isn't merely linguistic—it's conceptual. Scientific discovery speaks in...

Niche marketing Women's Health Marketing Research
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Discover how leading FemTech companies build remote teams that drive innovation in women's health.

3 min read

Managing Remote Teams in FemTech: Maintaining Innovation and Connection

Picture of Women's Health Writing Team Women's Health Writing Team: May 8, 2025 4:21:01 PM

The most successful remote FemTech teams aren't simply connected by technology—they're bound by purpose. When we studied high-performing women's...

Women's Health Marketing Femtech Remote work
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Learn proven frameworks for balancing commercial objectives with privacy considerations, building community-centered retention models, and marketing sensitive health products with authenticity and discretion.

6 min read

Loyalty Beyond Discounts: Building Sustainable Programs

Picture of Women's Health Writing Team Women's Health Writing Team: Apr 10, 2025 1:24:15 PM

We've entered an era where women's health products—from menstrual care to fertility solutions to menopausal wellness—represent one of the...

Women's Health Marketing Product marketing Customer retention
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Discover practical design frameworks for creating femtech brands that transcend traditional feminine stereotypes.

5 min read

Beyond Pink: Design Guidelines for Femtech Brands That Respect Identity Diversity

Picture of Women's Health Writing Team Women's Health Writing Team: Apr 10, 2025 12:27:41 PM

We've reached a pivotal moment in femtech—the sector has outgrown its visual vocabulary. Walk through any digital or physical space dedicated to...

Branding Women's Health Marketing Femtech Design
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Learn strategic recruitment approaches, inclusion practices, and meaningful performance metrics that transform products to effectively serve all users across dimensions of race, disability, age, and cultural context.

5 min read

Is FemTech Really Not Diverse?

Picture of Women's Health Writing Team Women's Health Writing Team: Mar 31, 2025 3:31:57 PM

We face a curious paradox in the FemTech industry. Despite focusing on technologies that serve diverse populations, our teams often lack the...

Women's Health Marketing Business Diversity
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Discover how AI, telehealth, and inclusive design are reshaping women's health technologies—and how marketers can effectively communicate these innovations while navigating privacy concerns and regulatory challenges.

5 min read

Emerging Technologies in FemTech: What Marketers Need to Know

Picture of Women's Health Writing Team Women's Health Writing Team: Mar 31, 2025 3:26:16 PM

We entered the FemTech space with period trackers and fertility apps. That initial wave created valuable digital tools but often reduced women's...

Marketing Technology Femtech
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Discover essential crisis management strategies for FemTech companies facing data privacy breaches, algorithmic failures, and regulatory challenges.

6 min read

Crisis Management in FemTech: Protecting Brand Trust

Picture of Women's Health Writing Team Women's Health Writing Team: Mar 24, 2025 3:20:20 PM

From period tracking apps to fertility monitors, from menopause management platforms to sexual wellness devices, FemTech products often collect and...

Femtech Public relations Reputation
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As the industry matures, the companies that thrive will be those that remember that behind every data point is a person navigating her unique health journey—someone seeking not just information or tracking capabilities, but genuine understanding, support, and connection.

6 min read

Building Long-Term Relationships in FemTech: Beyond the App

Picture of Women's Health Writing Team Women's Health Writing Team: Mar 24, 2025 3:11:38 PM

Creating an app is merely the first step in what should be a comprehensive journey to forge lasting relationships with users. While technological...

Women's Health Marketing Femtech App marketing
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Explore the unique FemTech customer journey from pre-awareness to advocacy.

6 min read

The FemTech Customer Journey: Mapping Touch Points and Opportunities

Picture of Women's Health Writing Team Women's Health Writing Team: Mar 10, 2025 5:39:56 PM

The FemTech industry—technology focused on women's health and wellbeing—has experienced explosive growth, projected to reach $75 billion globally by...

Women's Health Marketing Technology Femtech
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Learn platform-specific policies, content best practices, and marketing tips to ensure compliance and maximize reach.

2 min read

Social Media Restrictions for Women's Health Providers: A Platform-Specific Guide

Picture of Women's Health Writing Team Women's Health Writing Team: Mar 2, 2025 2:21:48 PM

Marketing for women's health services and femtech products is a challenging endeavor, especially with the varying content restrictions imposed by...

Social media Women's Health Marketing
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Learn expert strategies for balancing effective SMS, email, and in-app messaging while protecting sensitive health data.

5 min read

Marketing Automation Compliance for Femtech Apps

Picture of Women's Health Writing Team Women's Health Writing Team: Mar 2, 2025 2:17:47 PM

Marketing automation offers powerful tools for engagement and retention. However, when your app collects sensitive reproductive, menstrual, or other...

Women's Health Marketing Data
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Master advanced keyword strategies for FemTech SEO with comprehensive progression patterns and practical examples.

5 min read

SEO for FemTech: Sensitive Topics AND Visibility

Picture of Women's Health Writing Team Women's Health Writing Team: Feb 9, 2025 3:08:54 PM

FemTech companies face a unique challenge: how to maintain search visibility while navigating content restrictions and algorithmic sensitivities. The...

seo Femtech
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Discover unconventional approaches using AR, biofeedback, and micro-communities to create authentic connections that drive meaningful conversions.

3 min read

Creating Femtech Content That Converts

Picture of Women's Health Writing Team Women's Health Writing Team: Feb 9, 2025 2:58:58 PM

The days of clinical, detached content about women's health are over. Today's FemTech audience craves authenticity, scientific accuracy, and content...

Content strategy Health Tech Marketing
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Learn strategies for representing sensitive topics like menstruation and reproductive anatomy, balancing bold visuals with platform compliance.

4 min read

Visual Storytelling in FemTech: Breaking Taboos Through Design

Picture of Women's Health Writing Team Women's Health Writing Team: Jan 31, 2025 5:49:31 PM

FemTech, a fast-growing sector focused on women’s health and wellness, faces unique challenges when it comes to visual storytelling. Visuals related...

Marketing Femtech Storytelling
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Discover key metrics, examples, calculations, and strategies to measure and improve patient engagement and marketing effectiveness.

4 min read

Engagement Metrics (and What to do About Them)

Picture of Women's Health Writing Team Women's Health Writing Team: Jan 31, 2025 5:44:07 PM

For women’s healthcare marketers, engagement metrics are crucial for evaluating the effectiveness of marketing efforts. Understanding how your...

Women's Health Marketing Data
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Explore 20 local partnership strategies to enhance women's healthcare marketing.

4 min read

Local Partnership Strategies for Women’s Healthcare Marketing

Picture of Women's Health Writing Team Women's Health Writing Team: Jan 31, 2025 5:38:06 PM

Building strong local partnerships is one of the most effective ways to market women's healthcare services. Collaborating with trusted organizations...

Social media Women's Health Marketing
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For FemTech companies seeking provider adoption, the path forward requires investment in clinical research, technical integration, and evidence-based implementation support.

2 min read

Healthcare Provider Engagement: Marketing FemTech to Medical Professionals

Picture of Women's Health Writing Team Women's Health Writing Team: Dec 17, 2024 5:39:02 PM

The women's digital health market is experiencing unprecedented growth, with Frost & Sullivan projecting the FemTech market to reach $50 billion by...

Niche Women's Health Marketing
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