WOMEN'S HEALTH MARKETING

Because we need to take care of each other.

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Reddit communities are goldmines for women's health insights—but one misstep gets you banned. Here are the rules for listening and engaging authentically.

6 min read

Subreddit Identification and Participation Rules for Women's Health Companies

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 11, 2025 11:03:11 AM

A femtech startup founder messaged me last month, frustrated and confused.

Social media Community Reddit
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Most B2B2C health and wellness companies over-invest in employee engagement and under-invest in employer education. Here's why that kills contract renewals.

6 min read

Employer Education vs. Employee Education: Why Your B2B2C Strategy Is Backwards

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 11, 2025 10:58:17 AM

A mental health app startup called me in a panic.

Women's Health Marketing App marketing B2B Marketing
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Employee benefits are becoming the dominant distribution channel for femtech apps—but most startups don't know how to sell to HR. Here's what actually works.

5 min read

Corporate Benefits as Distribution Channel for Women's Health Apps

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 11, 2025 10:55:00 AM

A femtech founder told me her consumer acquisition costs were killing her business.

Women's Health Marketing App marketing
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Learn community-first Reddit marketing strategies for women's health brands. Discover five essential tips to build trust, provide value, and avoid bans while reaching engaged audiences on Reddit.

3 min read

Reddit Marketing for Women's Health

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 10, 2025 8:00:02 AM

Reddit should be a goldmine for women's health brands. Thousands of women gather daily in subreddits like r/TwoXChromosomes, r/Menopause,...

Social media Women's Health Marketing Reddit
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Learn how health and wellness brands can differentiate from industry pseudoscience through evidence-based marketing, transparent claims, and credibility signals that build trust with informed consumers.

4 min read

Differentiating from Wellness Industry Pseudoscience

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 10, 2025 7:59:59 AM

The wellness industry has a credibility problem, and if you're selling legitimate health products, it's your problem too. Consumers can't easily...

Audience Health Health Tech Marketing Research
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Learn how to market women's health products to science-minded skeptics who reject wellness culture. Discover evidence-based messaging strategies that build credibility with analytical, anti-pseudoscience consumers.

4 min read

Marketing to Women's Health Skeptics

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 3, 2025 8:00:01 AM

There's a growing segment of women who actively distrust women's health marketing. They've watched an industry built on pseudoscience, predatory...

Women's Health Marketing Audience Psychology
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Discover how workplace wellness programs create powerful B2B2C distribution channels for women's health products. Learn partnership strategies, compliance considerations, and engagement tactics for reaching women through employer benefits.

4 min read

Workplace Wellness Programs: B2B2C Channel for Women's Health Products

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 3, 2025 7:59:59 AM

Women's health companies face a persistent distribution challenge: reaching the women who need their products requires navigating personal topics...

Women's Health Marketing Health Tech Marketing Product marketing B2B Marketing
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Discover how to balance clinical efficacy with exceptional user experience in FemTech design. Learn strategies for creating women's health technology that's both medically sound and delightfully usable.

7 min read

User-Centered Design in FemTech: Balancing Clinical Efficacy with User Experience

Picture of Writing Team Writing Team: Oct 27, 2025 7:59:59 AM

The FemTech industry faces a unique design challenge that healthcare technology rarely navigates successfully: building products that meet rigorous...

Technology Femtech App marketing
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Learn how to craft a compelling FemTech investment story that resonates with VCs and angels. Discover positioning strategies, key metrics investors demand, and how to overcome gender health investment bias.

6 min read

Building a Compelling FemTech Investment Story: Marketing to Investors

Picture of Women's Health Writing Team Women's Health Writing Team: Oct 27, 2025 7:59:59 AM

FemTech companies face a peculiar challenge when pitching investors: they're addressing massive, underserved markets while simultaneously educating...

Femtech Investments
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Women's health product demand follows predictable seasonal patterns beyond New Year wellness. Learn fertility, maternal health, and hormonal timing cycles that shape purchasing decisions year-round.

8 min read

Seasonal Marketing Patterns in Women's Health

Picture of Women's Health Writing Team Women's Health Writing Team: Oct 20, 2025 8:00:02 AM

Every marketing team knows January drives wellness product sales. What they miss: fertility treatments peak in March and September, postpartum...

Marketing Women's Health Marketing Seasonal Marketing
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Economic downturns shift women's health purchasing priorities toward essentials and value. Learn recession-proof positioning strategies that maintain brand equity while acknowledging financial constraints.

9 min read

Marketing Women's Health Products in Recession: Budget-Conscious Positioning

Picture of Women's Health Writing Team Women's Health Writing Team: Oct 20, 2025 8:00:00 AM

Your premium menstrual cup brand emphasizes sustainability and long-term savings. Recession hits, and women stop buying $40 cups in favor of $6...

Product marketing Pricing
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Women phrase health questions differently to voice assistants than typed searches. Learn how conversational queries, privacy concerns, and semantic patterns reshape women's health SEO strategy.

9 min read

Voice Search Optimization for Women's Health Queries: What Alexa Actually Hears

Picture of Women's Health Writing Team Women's Health Writing Team: Oct 20, 2025 8:00:00 AM

Your keyword research shows women searching "best menstrual cup brands" at high volumes. Meanwhile, actual voice queries sound like "Alexa, why does...

Women's Health Marketing Voice search
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Discover how female health and wellness entrepreneurs are building powerful professional networks in the virtual age. Strategies, platforms, and tactics for meaningful connections that drive business growth.

3 min read

Professional Networking in a Virtual Age

Picture of Women's Health Writing Team Women's Health Writing Team: Oct 13, 2025 8:00:01 AM

The networking advice you received pre-2020 is obsolete.

Digital Community Networking
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Essential collaboration guidelines for wellness brands partnering with influencers, practitioners, and other brands. Learn how to structure partnerships that protect your brand and drive mutual success.

4 min read

Collaboration Guidelines for Wellness Brands

Picture of Women's Health Writing Team Women's Health Writing Team: Oct 13, 2025 7:59:59 AM

Collaborations can catapult wellness brands into new markets—or destroy your reputation overnight.

Health Tech Marketing Community
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Discover AI tools transforming visual content creation for femtech and women's wellness brands. Learn how to create authentic, diverse imagery and video without expensive photoshoots or stock photo limitations.

8 min read

AI Tools for Visual Communication Strategies

Picture of Women's Health Writing Team Women's Health Writing Team: Oct 9, 2025 6:59:49 PM

Here's the uncomfortable reality facing femtech and women's wellness brands: your visual content probably looks like everyone else's.

Branding AI tools AI Art
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Explore how Venus, Essie, Tampax, and Skinnygirl evolved their brand identities to dominate women's consumer markets. Learn strategic lessons from their transformations and repositioning.

6 min read

How Four Women's Brands Evolved to Dominate Their Markets

Picture of Women's Health Writing Team Women's Health Writing Team: Oct 9, 2025 6:53:26 PM

Brand identity isn't static—it's a living entity that must evolve with cultural shifts, consumer expectations, and market dynamics. The brands that...

Branding Product marketing
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Discover 4 lesser-known AI-powered keyword research tools perfect for femtech websites. Learn how to find low-competition keywords and capture underserved search traffic in women's health and wellness.

5 min read

AI-Powered Keyword Research Tools for Femtech Websites

Picture of Women's Health Writing Team Women's Health Writing Team: Oct 9, 2025 6:47:56 PM

Femtech is one of the fastest-growing sectors in healthcare, yet it's also one of the most underserved in search visibility. The uncomfortable...

Women's Health Marketing seo AI tools
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Learn sensitive, inclusive strategies for marketing women's health products to LGBTQ+ communities, including language best practices, targeting approaches, and community engagement methods.

5 min read

Marketing Women's Health Products to LGBTQ+ Communities

Picture of Women's Health Writing Team Women's Health Writing Team: Sep 22, 2025 8:00:00 AM

Women's health marketing traditionally assumes a narrow demographic: cisgender, heterosexual women. This approach excludes significant portions of...

Women's Health Marketing Product marketing
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Navigate FDA regulations for FemTech marketing with this comprehensive guide covering medical device classifications, advertising rules, and compliance strategies for women's health startups.

4 min read

Navigating FDA Regulations: A Marketing Guide for FemTech Startups

Picture of Women's Health Writing Team Women's Health Writing Team: Sep 22, 2025 8:00:00 AM

Marketing FemTech products means walking a regulatory tightrope. The FDA doesn't care how innovative your period-tracking app is—they care about the...

Women's Health Marketing Legalities Communication
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Discover 2026 grant opportunities for women's startups. Access federal programs, private foundations, and accelerators specifically funding female entrepreneurs with detailed application guidance.

6 min read

Grant Opportunities for Women's Startups in 2026

Picture of Women's Health Writing Team Women's Health Writing Team: Sep 15, 2025 8:00:00 AM

Elena's AI-powered healthcare platform could revolutionize patient care.

Women's Health Marketing Funding Go to Market
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