WOMEN'S HEALTH MARKETING

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Research

A/B testing health content requires balancing optimization with patient safety. Here's how to test sensitive women's health content ethically without compromising care or exploiting vulnerability.

6 min read

A/B Testing Sensitive Health Content: Ethical Considerations

Women's Health Writing Team: Sep 1, 2025 8:00:00 AM

A/B testing drives optimization across digital marketing. But when it comes to health content—especially women's health—traditional testing...

Research Data App marketing

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We explore methodologies that honor lived experiences, analytical frameworks that reveal hidden patterns, and implementation strategies that transform research into market advantage.

4 min read

User Research in FemTech: Getting Meaningful Insights

Women's Health Writing Team: May 19, 2025 4:52:33 PM

Most FemTech user research fails before it begins—not from poor execution but from asking the wrong questions. We've witnessed countless...

Women's Health Marketing Research Femtech User Experience

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Discover evidence-based communication frameworks, simplification strategies, and compliance approaches that maintain scientific integrity while enhancing engagement.

4 min read

Translating Clinical Research into Marketing Messages

Women's Health Writing Team: May 8, 2025 4:26:29 PM

The chasm between clinical research and effective marketing in women's health isn't merely linguistic—it's conceptual. Scientific discovery speaks in...

Niche marketing Women's Health Marketing Research

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