WOMEN'S HEALTH MARKETING

Because we need to take care of each other.

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Product marketing

Explore pricing psychology strategies for women's health products, examining when premium positioning builds trust versus when accessible pricing removes barriers to essential care.

4 min read

Pricing Psychology in Women's Health: Premium vs. Accessible Positioning

Picture of Women's Health Writing Team Women's Health Writing Team: Jul 21, 2025 8:00:00 AM

Women's health products face a unique pricing paradox. High prices can signal quality and safety in a market where cheap alternatives often fail or...

Product marketing App marketing
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Learn how to market period tracking apps and femtech products responsibly.

6 min read

Marketing Women's Period Tracking Products

Picture of Women's Health Writing Team Women's Health Writing Team: Jun 30, 2025 11:20:22 AM

The period tracking app Flo reached unicorn status in July 2024, but its journey to success wasn't without controversy—the company settled with the...

Women's Health Marketing Product marketing
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Learn proven frameworks for balancing commercial objectives with privacy considerations, building community-centered retention models, and marketing sensitive health products with authenticity and discretion.

6 min read

Loyalty Beyond Discounts: Building Sustainable Programs

Picture of Women's Health Writing Team Women's Health Writing Team: Apr 10, 2025 1:24:15 PM

We've entered an era where women's health products—from menstrual care to fertility solutions to menopausal wellness—represent one of the...

Women's Health Marketing Product marketing Customer retention
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This is about empowering women with tools to understand, manage, and improve their health holistically.

5 min read

Beyond Period Tracking

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 11, 2024 8:30:00 AM

The femtech sector has been booming, with innovations primarily focused on menstrual tracking, fertility, and reproductive health. However, as the...

Women's Health Marketing Product marketing
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