WOMEN'S HEALTH MARKETING

Because we need to take care of each other.

SUBSCRIBE TO THIS BLOG

Product marketing

Learn how to market period tracking apps and femtech products responsibly.

6 min read

Marketing Women's Period Tracking Products

Picture of Women's Health Writing Team Women's Health Writing Team: Jun 30, 2025 11:20:22 AM

The period tracking app Flo reached unicorn status in July 2024, but its journey to success wasn't without controversy—the company settled with the...

Women's Health Marketing Product marketing
READ NOW
Learn proven frameworks for balancing commercial objectives with privacy considerations, building community-centered retention models, and marketing sensitive health products with authenticity and discretion.

6 min read

Loyalty Beyond Discounts: Building Sustainable Programs

Picture of Women's Health Writing Team Women's Health Writing Team: Apr 10, 2025 1:24:15 PM

We've entered an era where women's health products—from menstrual care to fertility solutions to menopausal wellness—represent one of the...

Women's Health Marketing Product marketing Customer retention
READ NOW
This is about empowering women with tools to understand, manage, and improve their health holistically.

5 min read

Beyond Period Tracking

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 11, 2024 8:30:00 AM

The femtech sector has been booming, with innovations primarily focused on menstrual tracking, fertility, and reproductive health. However, as the...

Women's Health Marketing Product marketing
READ NOW