WOMEN'S HEALTH MARKETING

Because we need to take care of each other.

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Niche marketing

Marketing health products to senior women requires addressing osteoporosis, cardiovascular, and cognitive concerns with age-respectful language, Medicare-aware messaging, and vitality-focused positioning that avoids patronizing wellness tropes.

7 min read

Senior Women's Health Marketing: Beyond Hot Flashes to Aging Vitality

Picture of Women's Health Writing Team Women's Health Writing Team: Jan 5, 2026 8:00:02 AM

The typical senior women's health ad features a silver-haired woman in linen, laughing with friends over tea, finally free to "embrace this beautiful...

Niche marketing Women's Health Marketing Audience Messaging
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Female athlete health marketing requires addressing RED-S and menstrual irregularities with performance-focused language, strategic partnerships, and messaging that treats athletic bodies as high-performance systems requiring optimization.

6 min read

Marketing Women's Health to Female Athletes

Picture of Women's Health Writing Team Women's Health Writing Team: Jan 5, 2026 8:00:01 AM

Female athletes don't want to "support their wellness journey." They want to PR their deadlift, qualify for nationals, or finish their first...

Niche marketing Audience Community Digital marketing
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Digital health apps face 90% email open rate decline. Smart brands are rediscovering direct mail—and the targeting precision that makes physical marketing work for virtual products.

4 min read

Is Direct Mail Back? Physical Marketing for Digital Health Products

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 24, 2025 1:24:25 PM

The digital health startup had exhausted its playbook. Email open rates had collapsed to seven percent. Social ads generated clicks but no...

Marketing Niche marketing Product marketing App marketing
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Discover evidence-based communication frameworks, simplification strategies, and compliance approaches that maintain scientific integrity while enhancing engagement.

4 min read

Translating Clinical Research into Marketing Messages

Picture of Women's Health Writing Team Women's Health Writing Team: May 8, 2025 4:26:29 PM

The chasm between clinical research and effective marketing in women's health isn't merely linguistic—it's conceptual. Scientific discovery speaks in...

Niche marketing Women's Health Marketing Research
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content marketing strategy femtech

4 min read

Content Marketing Strategy for FemTech Brands

Picture of Women's Health Writing Team Women's Health Writing Team: Jun 24, 2024 4:29:35 PM

Marketing for FemTech brands presents unique challenges due to the sensitive nature of topics involving women and femininity. These brands often...

Marketing Niche marketing Women's Health Marketing
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3 min read

How Educational Marketing Promotes Women’s Health

Picture of Women's Health Writing Team Women's Health Writing Team: Jun 24, 2024 4:23:21 PM

In the rapidly evolving field of women's health, educational marketing has emerged as a powerful tool to inform and engage customers. By leveraging...

Niche marketing Women's Health Marketing
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