WOMEN'S HEALTH MARKETING

Because we need to take care of each other.

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Community

Women's health discussions can turn negative fast—and your response determines whether you lose trust or build it. Six scenarios and how to handle them.

9 min read

Crisis Management for Women's Health Brands on Social Media

A period tracking app made headlines last week for all the wrong reasons.

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Reddit communities are goldmines for women's health insights—but one misstep gets you banned. Here are the rules for listening and engaging authentically.

6 min read

Subreddit Identification and Participation Rules for Women's Health Companies

A femtech startup founder messaged me last month, frustrated and confused.

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Discover how female health and wellness entrepreneurs are building powerful professional networks in the virtual age. Strategies, platforms, and tactics for meaningful connections that drive business growth.

3 min read

Professional Networking in a Virtual Age

The networking advice you received pre-2020 is obsolete.

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Essential collaboration guidelines for wellness brands partnering with influencers, practitioners, and other brands. Learn how to structure partnerships that protect your brand and drive mutual success.

4 min read

Collaboration Guidelines for Wellness Brands

Collaborations can catapult wellness brands into new markets—or destroy your reputation overnight.

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FemTech companies can cultivate vibrant communities that extend beyond social media

2 min read

Building a FemTech Community: Beyond Social Media Marketing

Building a robust FemTech community extends beyond traditional social media marketing. It involves creating inclusive, informative, and engaging...

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