WOMEN'S HEALTH MARKETING

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Health Tech Marketing

Discover proven user-generated content strategies for health brands with 6 detailed examples. Learn how to build trust, comply with regulations, and create authentic health marketing campaigns.

4 min read

User-Generated Content Strategy for Health Brands

Picture of Women's Health Writing Team Women's Health Writing Team: Aug 25, 2025 8:00:00 AM

User-generated content (UGC) presents unique opportunities and challenges for health brands. While authentic patient stories and real experiences can...

Content strategy Health Tech Marketing User Experience
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Discover proven upselling strategies for telehealth platforms. Learn how to ethically increase patient value while improving health outcomes through strategic service additions.

2 min read

Upselling Strategies for Telehealth Platforms

Picture of Health Tech Writing Team Health Tech Writing Team: Aug 5, 2025 12:44:48 PM

Telehealth upselling isn't about pushing expensive add-ons—it's about recognizing when patients need more comprehensive care than their initial...

Sales Health Tech Marketing SaaS marketing
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Master abandoned cart recovery for health products. Learn why health e-commerce faces unique abandonment challenges and discover proven strategies to convert hesitant health shoppers.

4 min read

Abandoned Cart Recovery for Health E-commerce

Picture of Health Tech Writing Team Health Tech Writing Team: Aug 5, 2025 12:39:37 PM

A customer loads their cart with probiotics, anxiety supplements, and a meditation app subscription. Total: $127. They hover over checkout for three...

Health Tech Marketing Ecommerce
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Discover four proven free trial strategies for health apps that maximize conversions while building user trust, from freemium models to guided premium experiences.

4 min read

Free Trial Strategies That Work for Health Apps

Picture of Women's Health Writing Team Women's Health Writing Team: Jul 17, 2025 10:45:17 AM

Health apps face unique challenges in converting users to paid subscriptions. Unlike entertainment apps where value is immediately apparent, health...

Health Tech Marketing App marketing
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Discover unconventional approaches using AR, biofeedback, and micro-communities to create authentic connections that drive meaningful conversions.

3 min read

Creating Femtech Content That Converts

Picture of Women's Health Writing Team Women's Health Writing Team: Feb 9, 2025 2:58:58 PM

The days of clinical, detached content about women's health are over. Today's FemTech audience craves authenticity, scientific accuracy, and content...

Content strategy Health Tech Marketing
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In FemTech marketing, clinical validation is more than just a regulatory requirement—it’s a strategic advantage.

4 min read

The Role of Clinical Validation in FemTech Marketing

Picture of Women's Health Writing Team Women's Health Writing Team: Nov 25, 2024 5:08:22 PM

FemTech, a rapidly growing industry addressing women’s health and wellness, thrives on innovation. However, the success of a FemTech product is not...

Women's Health Marketing Health Tech Marketing Femtech
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Marketing teams in healthcare have the unique opportunity to shape public perception, improve access to care, and support health equity efforts.

5 min read

The Role of Marketing in Promoting Equitable Care

Picture of Women's Health Writing Team Women's Health Writing Team: Oct 28, 2024 9:00:00 AM

Health disparities, or the preventable differences in health outcomes across different populations, remain a significant challenge in healthcare....

Marketing Women's Health Marketing Health Tech Marketing
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The innovations on the horizon for breast cancer detection and treatment signal a new era in personalized, precise, and minimally invasive care.

5 min read

Innovations in Breast Cancer Detection and Treatment

Picture of Women's Health Writing Team Women's Health Writing Team: Oct 28, 2024 8:00:00 AM

Breast cancer research has made significant strides over recent years, with innovative technologies and treatments reshaping detection, diagnosis,...

Women's Health Marketing Health Tech Marketing
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Wearable technology is moving far beyond fitness tracking, offering women new ways to understand and manage their health with real-time data and tailored solutions.

4 min read

Wearable Tech in Women’s Health: Beyond Fitness Trackers

Picture of Women's Health Writing Team Women's Health Writing Team: Oct 25, 2024 6:15:58 PM

Wearable technology has revolutionized personal health tracking, and while fitness trackers have dominated the wearable space, there is a new wave of...

Women's Health Marketing Health Tech Marketing
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Telehealth for fertility consultations and treatments is becoming an integral part of reproductive healthcare.

3 min read

Revolutionizing Telehealth for Fertility

Picture of Women's Health Writing Team Women's Health Writing Team: Sep 10, 2024 11:47:06 AM

Fertility clinics are increasingly adopting digital strategies to reach a wider audience, offer consultations, and even deliver treatments remotely....

Women's Health Marketing Health Tech Marketing
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