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Your content lives longer than you think—and comes back to haunt or help you years later. Here's why every piece you publish matters more than ever before.

4 min read

Everything You Say Matters: Why Content Longevity Changes Your Strategy

Picture of Faith Cedela Faith Cedela: Dec 29, 2025 8:00:02 AM

Everything that we say, I think, is going to matter, and it's going to matter even more just going forward. It has to be high quality, it has to mean something, we have to actually say something. It can't just be overviews or whatever. We have to be...

Branding Public relations Reputation
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Your audience isn't ignoring you—their brains have habituated to your patterns. Neuroscience reveals why consistent messaging creates neural blindness and how to break habituation without destroying brand identity.

4 min read

Habituation in Digital Marketing: When Repetition Kills Engagement

Picture of Writing Team Writing Team: Dec 29, 2025 8:00:01 AM

You send the same newsletter format every Tuesday. Same layout, same tone, same call-to-action placement. Open rates decline 3% monthly. You blame...

Behavior Digital marketing Engagement
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Not all AI models work the same way. Here's why Claude Opus might solve your hallucination problem—and when to use Sonnet, ChatGPT, or Gemini instead.

3 min read

Why Opus Thinks Harder: A Practical Guide to Choosing the Right AI Model

Picture of Writing Team Writing Team: Dec 29, 2025 8:00:00 AM

I've been having hallucination problems with Claude lately—like, throw my laptop out the window level of frustration. It won't listen to me. It...

Chatbot Claude Large language models Anthropic
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Subscription models promised convenience. They delivered exhaustion. Cultural anthropology reveals why consumers are rejecting recurring charges—and it's not about the money.

4 min read

The Anthropology of Subscription Fatigue: Why Consumers Are Canceling Everything

Picture of Writing Team Writing Team: Dec 29, 2025 7:59:59 AM

Netflix, Spotify, Dropbox, Adobe, NYT, Peloton, HelloFresh, Dollar Shave Club, LinkedIn Premium, YouTube Premium, ChatGPT Plus, Calm, Headspace, and...

Behavior Customer experience Subscription models
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Waiting isn't dead time—it's when value gets created. Neuroscience reveals why delayed gratification increases perceived worth and how brands weaponize anticipation to drive premium pricing.

4 min read

The Psychology of Waiting: How Anticipation Drives Consumer Value

Picture of Writing Team Writing Team: Dec 29, 2025 7:59:59 AM

Apple doesn't sell you a phone. They sell you six months of waiting for one. Supreme doesn't sell streetwear. They sell Thursday mornings standing in...

Sales Psychology Lead generation Neuroscience
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AI chatbots are becoming the first stop for research, but most brands have no idea how they appear—or if they appear at all. Here's the test you need to run today.

4 min read

Search for Your Brand in ChatGPT Right Now

Picture of Writing Team Writing Team: Dec 29, 2025 7:59:59 AM

I thought this was something to be conscious of: if you just go into your chat and search for your brand, or any brand, see if it pops up and how it...

Chatbot OpenAI ChatGPT
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AI initiatives don't fail because of technology—they fail because of gatekeepers. Here's why traditional IT leaders can't grasp AI implementation, and the strategy to get executive buy-in above the chokehold.

6 min read

The IT Gatekeeper Problem: Why Your AI Initiatives Are Stalling

Picture of Joy Youell Joy Youell: Dec 29, 2025 7:59:59 AM

One of the biggest barriers I've encountered when going in and doing any kind of AI implementation project is the fact that, by and large, the people...

Technology AI technology AI Security
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MQLs and email sends don't pay the bills. Here's why activity-based metrics are killing your go-to-market strategy—and which outcome-based metrics actually drive business results.

5 min read

Stop Measuring Activity, Start Tracking Outcomes

Picture of Ross Henderson Ross Henderson: Dec 29, 2025 7:59:59 AM

In terms of metrics, traditional go-to-market is very much activity-based rather than outcome-based. People are focused on what are people doing—are...

Report Data Go to Market
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Search isn't just Google anymore. Discover why multi-channel presence across search engines, AI platforms, and social is now essential—and what that means for your strategy.

4 min read

The Multi-Channel Search Reality: Why SEO Now Means Everywhere

Picture of Lauren Keller Lauren Keller: Dec 29, 2025 12:00:00 AM

For the first time ever, I'm watching SEOs and industry experts talk multi-channel strategy. Before, it was always eighty-five percent website is...

seo Google Browsers AI search
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Memory isn't storage—it's reconstruction. Brands that understand memory architecture don't just create recall, they engineer the mental infrastructure where purchasing decisions actually happen.

4 min read

Memory Architecture in Marketing: How Brands Build Mental Real Estate

Picture of Writing Team Writing Team: Dec 22, 2025 8:00:03 AM

You remember the Nike swoosh. The Intel jingle. The specific shade of Tiffany blue. But you don't remember them—you reconstruct them every time you...

Branding Psychology Digital marketing Communication
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