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The three-category search intent model is broken. Real search behavior is messier, more nuanced, and far more revealing about what content actually needs to deliver.

5 min read

The Taxonomy of Search Intent: Beyond Informational, Transactional, and Navigational

Writing Team: Jan 12, 2026 8:00:03 AM

SEO textbooks teach that search intent falls into three neat categories: informational (learning), transactional (buying), and navigational (finding). This framework is twenty years old, based on pre-smartphone search behavior, and fundamentally...

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Aristotle understood persuasion better than most modern marketers. We examine how classical rhetoric's 2,400-year-old frameworks still explain why some marketing works and most doesn't.

5 min read

Marketing as Rhetoric: Classical Persuasion for Modern Brands

Writing Team: Jan 12, 2026 8:00:03 AM

Aristotle wrote Rhetoric in 350 BCE. He identified three modes of persuasion: ethos (credibility), pathos (emotion), and logos (logic). Twenty-four...

Sales Content strategy Communication B2B Marketing

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Your highest-performing content is decaying right now. Content entropy explains why articles lose rankings, traffic, and value—and what you can actually do about it beyond

5 min read

Content Entropy: Why Your Best Articles Lose Relevance Over Time

Writing Team: Jan 12, 2026 8:00:01 AM

You published an article two years ago. It ranked #3 for a valuable keyword, drove consistent traffic, generated leads. You checked yesterday—it's...

Content strategy Copywriting AI content

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Marketing has entered its absurdist phase—messages that mean nothing, branding divorced from products, campaigns optimized for engagement over coherence. We examine why meaninglessness became a strategy.

4 min read

Absurdism in Advertising: When Meaning Breaks Down in Marketing Messages

Writing Team: Jan 5, 2026 8:00:02 AM

"Live más." What does that mean? Taco Bell won't tell you. They've trademarked ambiguity, built a brand on linguistic emptiness that consumers fill...

Behavior Digital marketing Communication Advertising

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very UX designer knows dark patterns work. Fewer ask whether they should. We examine the ethical boundary between influence and exploitation—and why crossing it destroys long-term value.

4 min read

The Ethics of Dark Patterns: Where Persuasion Becomes Manipulation

Writing Team: Jan 5, 2026 8:00:01 AM

Your modal window has three buttons. The one you want says "Maybe later" in gray, size 10 font. The one they want you to click says "YES! UPGRADE...

Behavior Ethics Digital marketing Communication

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Viral marketing didn't start with social media. We trace shareability's evolution from word-of-mouth to algorithmic amplification—and why understanding this history reveals what actually makes content spread.

4 min read

The Genealogy of Viral Marketing: Tracing the Evolution of Shareability

Writing Team: Jan 5, 2026 8:00:00 AM

Before "viral" meant internet fame, it meant disease transmission. The metaphor was apt: ideas spread person-to-person, exponentially, through...

Social media Marketing Research Trends

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AI has memory, context, and reasoning—but can't explain where conclusions came from. Here's why that opacity matters and what it means for trusting AI outputs.

5 min read

AI Can't Show Its Work: The Problem With Memory Without Explanation

Writing Team: Jan 5, 2026 8:00:00 AM

I'm interested in how AI has memory and reasoning now, but then it can't explain its own logic. For me, I see those things as very contradictory. How...

AI Large language models AI Models

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Your content lives longer than you think—and comes back to haunt or help you years later. Here's why every piece you publish matters more than ever before.

4 min read

Everything You Say Matters: Why Content Longevity Changes Your Strategy

Faith Cedela: Dec 29, 2025 8:00:02 AM

Everything that we say, I think, is going to matter, and it's going to matter even more just going forward. It has to be high quality, it has to mean...

Branding Public relations Reputation

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