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Learn how to use Claude Projects to build AI-powered content systems that produce structured, on-brand white papers, ebooks, and premium assets—without starting from scratch.

3 min read

How to Use Claude Projects to Create Premium AI-Powered Content Systems

Picture of Joy Youell Joy Youell: Feb 17, 2026 1:34:22 PM

If you’re still opening a blank chatbot and typing:

Agentic AI Claude AI content
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Learn how to create custom GPTs in ChatGPT to generate higher-quality, on-brand content. Discover how behavior prompts and knowledge bases dramatically improve output.

3 min read

How to Create Custom GPTs That Produce Better Content Than Default ChatGPT

Picture of Joy Youell Joy Youell: Feb 17, 2026 1:23:12 PM

If you’re logging into ChatGPT, starting a new chat, and asking it to “write a post,” you’re barely scratching the surface of what AI can do.

ChatGPT AI content
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Discover the psychological forces driving logo simplification. Expert insights on cognitive load, processing fluency, and brand recognition strategies.

3 min read

The Psychology of Logo Simplification

Picture of Writing Team Writing Team: Feb 16, 2026 8:00:02 AM

Remember when Starbucks had that medieval-looking woman drowning in text, or when Apple's logo looked like a rainbow-striped acid trip? Those days...

Psychology Creative Design
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Learn why brand extensions often backfire and how smart companies protect brand identity while pursuing growth. Expert insights on avoiding dilution traps.

3 min read

Brand Dilution Through Extension: How Growth Kills Identity

Picture of Writing Team Writing Team: Feb 16, 2026 8:00:02 AM

Virgin branded everything from airlines to cola to bridal shops. Yamaha makes motorcycles and pianos. Amazon sells cloud services and groceries. When...

Branding Marketing Business
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Discover why many

3 min read

The Marketing Replication Crisis: Why Your "Proven" Tactics Might Be Myths

Picture of Writing Team Writing Team: Feb 9, 2026 12:00:03 AM

Remember when everyone swore that purple CTAs converted better than orange ones? Or when the entire industry genuflected before the altar of the...

Strategy Digital marketing B2B Marketing
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Learn why your best marketing campaigns are often statistical flukes and how regression to the mean explains why repeating success is so challenging.

3 min read

Why Your Best Marketing Campaigns Are Actually Statistical Flukes

Picture of Writing Team Writing Team: Feb 9, 2026 12:00:02 AM

That campaign that crushed it last quarter? The one that made you look like a marketing genius and earned you a corner office mention? There's a...

Strategy Digital marketing Attribution
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Most attribution models confuse correlation with causation, leading to misguided marketing spend. Learn why your model is probably wrong and how to fix it.

3 min read

Correlation vs. Causation: Why Your Attribution Model Is Wrong

Picture of Writing Team Writing Team: Feb 9, 2026 12:00:02 AM

Your attribution model is lying to you. It's not malicious—more like a well-meaning friend who insists they saw Bigfoot last weekend. The data looks...

Data A/B Testing AI Testing
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Explore how the ancient Ship of Theseus paradox applies to modern rebranding decisions. Learn when brand transformation preserves identity versus creating something entirely new.

3 min read

The Ship of Theseus Problem in Rebranding: When Is Your Brand No Longer Your Brand?

Picture of Writing Team Writing Team: Feb 9, 2026 12:00:01 AM

If you've ever watched a heritage brand completely transform itself and wondered "What the hell just happened here?" – you've stumbled into one of...

Branding Psychology Philosophy
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Most marketing A/B tests use samples too small to mean anything statistically. Learn why your

3 min read

The Sample Size Problem: Why Most Marketing Tests Are Meaningless

Picture of Writing Team Writing Team: Feb 8, 2026 11:59:59 PM

Remember when Coca-Cola spent two years and four million dollars testing New Coke on 200,000 people, only to face a consumer revolt so fierce they...

Research Data A/B Testing
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Master marketing to multi-generational households where decisions flow through complex family webs. Expert strategies for navigating distributed authority.

3 min read

Multi-Generational Households: Cracking the Complex Decision Matrix

Picture of Writing Team Writing Team: Jan 29, 2026 10:26:31 AM

Remember when marketing meant targeting the "head of household"? Those halcyon days of Ward Cleaver making unilateral purchasing decisions feel as...

Sales Community Society
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