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Discover strategies to track and attribute dark social traffic—the 65% of social sharing that happens via private channels.

5 min read

Dark Social Attribution: Tracking the Untrackable in Social Media ROI

Picture of Writing Team Writing Team: Mar 24, 2025 2:48:07 PM

The detective arrives at the scene, finding footprints that vanish midway across the room. The culprit seems to have disappeared into thin air, leaving no trace of their path forward. This isn't the opening of a mystery novel—it's the daily reality...

Social media Audience Data
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The most sophisticated brands recognize that asking for information rather than taking it represents not just an adaptation to regulatory changes but a fundamental evolution in customer relationships.

4 min read

Zero-Party Data Marketing: Building Trust Through Voluntary Information

Picture of Writing Team Writing Team: Mar 24, 2025 2:43:59 PM

In the grand theater of digital marketing, a quiet revolution is taking place. The curtain falls on the era of surreptitious data collection as...

Marketing Data Customer retention
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Learn research-backed strategies for identifying, activating, nurturing and amplifying authentic customer voices to increase retention by 37% and boost revenue growth by 25%.

4 min read

Nurturing Customer Advocacy Programs for Brand Growth

Picture of Writing Team Writing Team: Mar 24, 2025 2:36:58 PM

In the quiet corners of marketing strategy meetings, a truth emerges that the most sophisticated brands have known for centuries: the most powerful...

Branding Marketing Content strategy
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Explore how legendary marketing campaigns like Nike's 'Just Do It' and Apple's 'Think Different' successfully applied behavioral economics principles.

6 min read

Behavioral Economics in Action

Picture of Joy Youell Joy Youell: Mar 18, 2025 10:28:49 AM

While understanding the theoretical foundations of behavioral economics is valuable, the true power of these insights emerges when we examine how...

Research Behavioral economics ACE Course
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Learn the four-step framework for crafting messages that capture attention, sustain interest, cultivate desire, and motivate behavior.

5 min read

Persuasive Marketing: Transforming Attention Into Action

Picture of Joy Youell Joy Youell: Mar 18, 2025 10:22:39 AM

In today's hyper-competitive marketplace, simply having a great product or service isn't enough. The most successful brands understand something...

Content strategy Behavioral economics ACE Course
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Discover how cognitive shortcuts shape consumer decisions and how to ethically leverage them in your marketing strategy.

6 min read

Mental Shortcuts: How Heuristics and Biases Shape Consumer Choices

Picture of Joy Youell Joy Youell: Mar 18, 2025 10:08:38 AM

Consumers make hundreds of decisions daily, from routine purchases to complex investments. But how do they navigate this constant decision-making...

Behavior
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Learn to apply psychological insights at each stage of the buyer's journey for more effective marketing campaigns.

4 min read

Decoding Consumer Decision-Making

Picture of Joy Youell Joy Youell: Mar 17, 2025 6:41:43 PM

Have you ever wondered why consumers choose one product over another when both seem virtually identical? Or why your perfectly logical marketing...

Behavior Behavioral economics ACE Course
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Discover how behavioral economics transforms marketing strategies by understanding the psychology behind consumer decisions.

3 min read

Behavioral Economics: The Science Behind Effective Marketing

Picture of Joy Youell Joy Youell: Mar 17, 2025 6:30:05 PM

Traditional marketing approaches often assume consumers make purely rational, self-interested choices—but the reality is far more complex. Enter...

Behavior Behavioral economics ACE Course
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Discover how choice architecture influences consumer behavior in marketing. Learn strategic product placement techniques, digital optimization tactics, and case studies that drive conversions and sales.

3 min read

Understanding Choice Architecture in Marketing

Picture of Writing Team Writing Team: Mar 10, 2025 4:53:02 PM

Choice architecture refers to the way options are structured and presented to consumers, significantly influencing their decision-making process. By...

Marketing Psychology
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This expert guide examines the psychology of scarcity marketing gone wrong, with real-world examples and strategies for implementing ethical scarcity tactics that boost conversions without damaging brand trust.

4 min read

Scarcity Marketing Psychology: Does "Not Enough" Work?

Picture of Writing Team Writing Team: Mar 10, 2025 4:47:20 PM

Scarcity marketing—the practice of emphasizing limited availability to increase perceived value and urgency—has become a cornerstone of modern...

Sales Psychology
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