WINSOME MARKETING BLOG

Let's go deep.

GET ON THE LIST
Marketing has entered its absurdist phase—messages that mean nothing, branding divorced from products, campaigns optimized for engagement over coherence. We examine why meaninglessness became a strategy.

4 min read

Absurdism in Advertising: When Meaning Breaks Down in Marketing Messages

Picture of Writing Team Writing Team: Jan 5, 2026 8:00:02 AM

"Live más." What does that mean? Taco Bell won't tell you. They've trademarked ambiguity, built a brand on linguistic emptiness that consumers fill with their own meaning. Or don't. The void itself became the message.

Behavior Digital marketing Communication Advertising
READ NOW
very UX designer knows dark patterns work. Fewer ask whether they should. We examine the ethical boundary between influence and exploitation—and why crossing it destroys long-term value.

4 min read

The Ethics of Dark Patterns: Where Persuasion Becomes Manipulation

Picture of Writing Team Writing Team: Jan 5, 2026 8:00:01 AM

Your modal window has three buttons. The one you want says "Maybe later" in gray, size 10 font. The one they want you to click says "YES! UPGRADE...

Behavior Ethics Digital marketing Communication
READ NOW
Viral marketing didn't start with social media. We trace shareability's evolution from word-of-mouth to algorithmic amplification—and why understanding this history reveals what actually makes content spread.

4 min read

The Genealogy of Viral Marketing: Tracing the Evolution of Shareability

Picture of Writing Team Writing Team: Jan 5, 2026 8:00:00 AM

Before "viral" meant internet fame, it meant disease transmission. The metaphor was apt: ideas spread person-to-person, exponentially, through...

Social media Marketing Research Trends
READ NOW
AI has memory, context, and reasoning—but can't explain where conclusions came from. Here's why that opacity matters and what it means for trusting AI outputs.

5 min read

AI Can't Show Its Work: The Problem With Memory Without Explanation

Picture of Writing Team Writing Team: Jan 5, 2026 8:00:00 AM

I'm interested in how AI has memory and reasoning now, but then it can't explain its own logic. For me, I see those things as very contradictory. How...

AI Large language models AI Models
READ NOW
Your content lives longer than you think—and comes back to haunt or help you years later. Here's why every piece you publish matters more than ever before.

4 min read

Everything You Say Matters: Why Content Longevity Changes Your Strategy

Picture of Faith Cedela Faith Cedela: Dec 29, 2025 8:00:02 AM

Everything that we say, I think, is going to matter, and it's going to matter even more just going forward. It has to be high quality, it has to mean...

Branding Public relations Reputation
READ NOW
Your audience isn't ignoring you—their brains have habituated to your patterns. Neuroscience reveals why consistent messaging creates neural blindness and how to break habituation without destroying brand identity.

4 min read

Habituation in Digital Marketing: When Repetition Kills Engagement

Picture of Writing Team Writing Team: Dec 29, 2025 8:00:01 AM

You send the same newsletter format every Tuesday. Same layout, same tone, same call-to-action placement. Open rates decline 3% monthly. You blame...

Behavior Digital marketing Engagement
READ NOW
Not all AI models work the same way. Here's why Claude Opus might solve your hallucination problem—and when to use Sonnet, ChatGPT, or Gemini instead.

3 min read

Why Opus Thinks Harder: A Practical Guide to Choosing the Right AI Model

Picture of Writing Team Writing Team: Dec 29, 2025 8:00:00 AM

I've been having hallucination problems with Claude lately—like, throw my laptop out the window level of frustration. It won't listen to me. It...

Chatbot Claude Large language models Anthropic
READ NOW
Subscription models promised convenience. They delivered exhaustion. Cultural anthropology reveals why consumers are rejecting recurring charges—and it's not about the money.

4 min read

The Anthropology of Subscription Fatigue: Why Consumers Are Canceling Everything

Picture of Writing Team Writing Team: Dec 29, 2025 7:59:59 AM

Netflix, Spotify, Dropbox, Adobe, NYT, Peloton, HelloFresh, Dollar Shave Club, LinkedIn Premium, YouTube Premium, ChatGPT Plus, Calm, Headspace, and...

Behavior Customer experience Subscription models
READ NOW
Waiting isn't dead time—it's when value gets created. Neuroscience reveals why delayed gratification increases perceived worth and how brands weaponize anticipation to drive premium pricing.

4 min read

The Psychology of Waiting: How Anticipation Drives Consumer Value

Picture of Writing Team Writing Team: Dec 29, 2025 7:59:59 AM

Apple doesn't sell you a phone. They sell you six months of waiting for one. Supreme doesn't sell streetwear. They sell Thursday mornings standing in...

Sales Psychology Lead generation Neuroscience
READ NOW
AI chatbots are becoming the first stop for research, but most brands have no idea how they appear—or if they appear at all. Here's the test you need to run today.

4 min read

Search for Your Brand in ChatGPT Right Now

Picture of Writing Team Writing Team: Dec 29, 2025 7:59:59 AM

I thought this was something to be conscious of: if you just go into your chat and search for your brand, or any brand, see if it pops up and how it...

Chatbot OpenAI ChatGPT
READ NOW
1 2 3 4 5 Next