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Marketing

Marketing leaders face an impossible choice: invest in upskilling existing teams or hire AI-native talent. Here's why the decision you make now will determine whether your organization survives the next 18 months.

7 min read

Train the Trainer or Fire the Team: The Leadership Dilemma in Marketing's AI Transition

Picture of Joy Youell Joy Youell: Oct 6, 2025 8:00:02 AM

There's a conversation happening in executive offices across the country that nobody wants to have out loud.

Marketing AI Leadership Thought Leadership Career
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Ambient computing makes technology invisible—and traditional marketing obsolete. Learn how smart homes, wearables, and predictive AI create new marketing contexts where utility beats interruption, plus three strategies that actually work when screens disappear.

10 min read

Ambient Computing and Marketing: When Technology Becomes Invisible

Picture of Writing Team Writing Team: Oct 6, 2025 8:00:00 AM

The best technology disappears. It becomes so seamlessly integrated into our environment that we stop noticing it's there at all.

Marketing Technology AI technology
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Junior marketing roles are becoming obsolete as AI systems outperform traditionally trained marketers. Here's what the next generation must learn to survive—and why soft skills alone won't save your career.

5 min read

Why Junior Marketers Must Evolve or Exit in the AI Era

Picture of Joy Youell Joy Youell: Oct 2, 2025 6:32:07 PM

We need to talk about what's happening to junior marketers. And it's not pretty.

Marketing Career Reskilling
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Demographics tell you who customers are. Psychographics reveal why they buy. Learn how to shift from age and income targeting to values-based behavioral segmentation that actually predicts purchases—plus a complete change management roadmap for marketing teams.

8 min read

The Death of Demographics: Why Psychographics Rule the Future

Picture of Writing Team Writing Team: Sep 29, 2025 2:27:32 PM

Demographics told us who customers are. Psychographics tell us why they buy.

Marketing Psychology Demographics
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Explore the deep psychological and cultural forces behind unboxing culture, from ancient ritual origins to modern status signaling and the sophisticated psychology of packaging design.

2 min read

Unboxing: Ritual, Status, and the Psychology of Packaging

Picture of Writing Team Writing Team: Sep 22, 2025 8:00:00 AM

The act of opening a package has transformed from mundane necessity into cultural phenomenon. Unboxing videos generate billions of views, premium...

Sales Marketing Psychology
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Modern marketing's obsession with authenticity has created a new form of performance. Here's why

3 min read

The Paradox of Authentic Marketing: Why "Being Real" Has Become Performance

Picture of Writing Team Writing Team: Sep 1, 2025 8:00:00 AM

Authenticity killed authenticity.

Branding Marketing
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Consumer trust in brands has collapsed. Welcome to marketing nihilism—where traditional persuasion fails and only radical transparency survives. Here's what happens next.

3 min read

Marketing Nihilism: What Happens When Consumers Stop Believing in Brands

Picture of Writing Team Writing Team: Aug 29, 2025 12:55:45 PM

The emperor has no clothes. And everyone can see it now.

Marketing Psychology
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Discover how brands transform into modern tribal symbols that unite communities. Learn tribal marketing strategies that create deep emotional connections and fierce customer loyalty.

3 min read

Tribal Marketing: How Brands Become Modern Totems

Picture of Writing Team Writing Team: Aug 25, 2025 8:00:00 AM

In ancient societies, totems served as sacred symbols that unified tribes, represented shared values, and created deep emotional bonds among...

Marketing Community
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Explore empathy fatigue in marketing and why emotional appeals are losing effectiveness. Learn how to navigate compassion overload and create authentic connections without overwhelming consumers.

4 min read

Empathy Fatigue in Marketing

Picture of Writing Team Writing Team: Aug 11, 2025 8:00:00 AM

The crying child in the ASPCA commercial no longer makes you reach for your wallet. The cancer survivor's triumph over adversity feels like a sales...

Marketing Psychology
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Discover how metamemory—our awareness of what we've forgotten—drives consumer behavior and creates powerful marketing opportunities through strategic memory gaps.

5 min read

Metamemory in Marketing: When Consumers Remember What They Forgot

Picture of Writing Team Writing Team: Jul 14, 2025 8:00:00 AM

There's a peculiar moment in every consumer's journey: the sudden awareness that you've forgotten something important. Not the slow realization of a...

Marketing Psychology
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