3 min read
The Rise of "Authentic" Marketing: What Does Authenticity Really Mean?
We live in an age where spontaneity is scheduled, vulnerability is optimized, and authenticity has become the most inauthentic word in marketing....
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3 min read
We live in an age where spontaneity is scheduled, vulnerability is optimized, and authenticity has become the most inauthentic word in marketing....
4 min read
Every marketing message carries within it a fundamental assumption about human nature. Either we believe people operate from lack—always worried...
3 min read
We like to believe our decisions emerge from rational thought, carefully weighed pros and cons arranged in neat mental spreadsheets. Yet neuroscience...
4 min read
The conference room falls silent as you advance to the slide showing your marketing dashboard. Thirty-seven metrics cascade down the screen in...
4 min read
We sell happiness but profit from desire. This tension sits at the heart of marketing's existential crisis. As practitioners, we promise fulfillment...
3 min read
Customer Lifetime Value modeling has become something of a sacred cow in marketing circles. We genuflect before its promise while secretly harboring...
9 min read
Why did you buy your last pair of shoes? The instinctive answer might reference style, comfort, or price—but beneath these surface-level...
7 min read
Your body responds to a well-told story before your conscious mind even registers what's happening. Your pulse quickens. Your pupils dilate. The...
4 min read
Marketing doesn't exist in a vacuum—it lives in the space between entities. Like quantum particles that can't be understood in isolation, the...
4 min read
We live in the age of attention deficit—not because audiences lack focus, but because marketers demand too much of it. The average consumer...