8 min read
The Death of Demographics: Why Psychographics Rule the Future
Demographics told us who customers are. Psychographics tell us why they buy.
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8 min read
Demographics told us who customers are. Psychographics tell us why they buy.
2 min read
The act of opening a package has transformed from mundane necessity into cultural phenomenon. Unboxing videos generate billions of views, premium...
5 min read
Your website visitors are drowning in information.
2 min read
Most marketing today is noise pollution.
5 min read
A CEO stands before 500 employees in 1985, delivering quarterly results from a podium. Every head nods. Every question feels rehearsed. Authority...
4 min read
A Rolex advertisement appears on your screen at 2 PM during your lunch break versus 11 PM as you scroll before bed. The same golden timepiece. The...
3 min read
The emperor has no clothes. And everyone can see it now.
2 min read
Our brains are wired for efficiency. When faced with countless daily decisions, we unconsciously favor options that require less mental effort to...
5 min read
A user lands on your checkout page. Their brain processes 17 different elements: navigation menu, progress bar, form fields, security badges,...
4 min read
The crying child in the ASPCA commercial no longer makes you reach for your wallet. The cancer survivor's triumph over adversity feels like a sales...