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Psychology

In a world where products are increasingly similar, emotional connections are your strongest differentiator.

3 min read

Emotional Branding

Picture of Writing Team Writing Team: Nov 18, 2024 8:30:00 AM

Picture walking into your favorite coffee shop. That familiar aroma hits you, and suddenly you're flooded with feelings of comfort, warmth, and...

Branding Psychology Emotion
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By adopting these practices, consumers can make more confident decisions while avoiding the pitfalls of choice overload.

3 min read

The Paradox of Choice: How Too Many Options Affect Consumer Decision-Making

Picture of Writing Team Writing Team: Nov 5, 2024 4:43:30 PM

The paradox of choice, a term coined by psychologist Barry Schwartz, suggests that while freedom of choice is crucial for human happiness, an...

Sales Psychology
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Existential marketing taps into the fundamental human desire for meaning and purpose.

2 min read

Existential Marketing

Picture of Writing Team Writing Team: Nov 5, 2024 2:52:10 PM

Consumers want products and brands that resonate with their personal values and provide a sense of purpose. This shift has given rise to existential...

Marketing Research Psychology
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By learning from successful examples, brands can develop loyalty strategies that work.

5 min read

The Psychology of Brand Loyalty

Picture of Writing Team Writing Team: Oct 29, 2024 7:08:57 PM

Brand loyalty is more than just a habit—it’s a complex emotional and psychological connection that keeps customers returning to certain brands. Loyal...

Marketing Research Psychology
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