WINSOME MARKETING BLOG

Let's go deep.

GET ON THE LIST

Psychology (2)

The key lies not in creating artificial scarcity but in harnessing natural limitations and exclusive value to drive genuine customer interest.

3 min read

The Science of FOMO Marketing

Picture of Writing Team Writing Team: Dec 17, 2024 6:41:42 PM

From flash sales to limited edition drops, FOMO (Fear of Missing Out) has become a cornerstone of modern marketing. But what does the science say...

Marketing Psychology
READ NOW
In a world where products are increasingly similar, emotional connections are your strongest differentiator.

3 min read

Emotional Branding

Picture of Writing Team Writing Team: Nov 18, 2024 8:30:00 AM

Picture walking into your favorite coffee shop. That familiar aroma hits you, and suddenly you're flooded with feelings of comfort, warmth, and...

Branding Psychology Emotion
READ NOW
By adopting these practices, consumers can make more confident decisions while avoiding the pitfalls of choice overload.

3 min read

The Paradox of Choice: How Too Many Options Affect Consumer Decision-Making

Picture of Writing Team Writing Team: Nov 5, 2024 4:43:30 PM

The paradox of choice, a term coined by psychologist Barry Schwartz, suggests that while freedom of choice is crucial for human happiness, an...

Sales Psychology
READ NOW
Existential marketing taps into the fundamental human desire for meaning and purpose.

2 min read

Existential Marketing

Picture of Writing Team Writing Team: Nov 5, 2024 2:52:10 PM

Consumers want products and brands that resonate with their personal values and provide a sense of purpose. This shift has given rise to existential...

Marketing Research Psychology
READ NOW
By learning from successful examples, brands can develop loyalty strategies that work.

5 min read

The Psychology of Brand Loyalty

Picture of Writing Team Writing Team: Oct 29, 2024 7:08:57 PM

Brand loyalty is more than just a habit—it’s a complex emotional and psychological connection that keeps customers returning to certain brands. Loyal...

Marketing Research Psychology
READ NOW
Prev 1 2