3 min read
The Paradox of Choice: How Too Many Options Affect Consumer Decision-Making
The paradox of choice, a term coined by psychologist Barry Schwartz, suggests that while freedom of choice is crucial for human happiness, an...
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3 min read
The paradox of choice, a term coined by psychologist Barry Schwartz, suggests that while freedom of choice is crucial for human happiness, an...
2 min read
Consumers want products and brands that resonate with their personal values and provide a sense of purpose. This shift has given rise to existential...
5 min read
Brand loyalty is more than just a habit—it’s a complex emotional and psychological connection that keeps customers returning to certain brands. Loyal...