3 min read
Writing Team: Mar 31, 2025 3:12:04 PM
We rarely acknowledge how deeply our worldviews shape our purchasing decisions. Beyond features and benefits lies a more profound motivation—we...
6 min read
Joy Youell: Mar 18, 2025 10:08:38 AM
Consumers make hundreds of decisions daily, from routine purchases to complex investments. But how do they navigate this constant decision-making...
4 min read
Joy Youell: Mar 17, 2025 6:41:43 PM
Have you ever wondered why consumers choose one product over another when both seem virtually identical? Or why your perfectly logical marketing...
3 min read
Joy Youell: Mar 17, 2025 6:30:05 PM
Traditional marketing approaches often assume consumers make purely rational, self-interested choices—but the reality is far more complex. Enter...
3 min read
Writing Team: Dec 17, 2024 6:46:37 PM
In an always-connected digital world, customers are constantly bombarded with information. For expert marketers, the challenge lies in capturing...
2 min read
Writing Team: Dec 3, 2024 5:11:00 PM
Micro-influencers, typically individuals with 10,000 to 100,000 followers on social media, are changing the landscape of marketing. Unlike...
