4 min read
Absurdism in Advertising: When Meaning Breaks Down in Marketing Messages
"Live más." What does that mean? Taco Bell won't tell you. They've trademarked ambiguity, built a brand on linguistic emptiness that consumers fill...
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4 min read
"Live más." What does that mean? Taco Bell won't tell you. They've trademarked ambiguity, built a brand on linguistic emptiness that consumers fill...