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Advertising

Marketing has entered its absurdist phase—messages that mean nothing, branding divorced from products, campaigns optimized for engagement over coherence. We examine why meaninglessness became a strategy.

4 min read

Absurdism in Advertising: When Meaning Breaks Down in Marketing Messages

"Live más." What does that mean? Taco Bell won't tell you. They've trademarked ambiguity, built a brand on linguistic emptiness that consumers fill...

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