6 min read
SaaS Writing Team: Sep 8, 2025 8:00:00 AM
In 2018, HubSpot's marketing team faced an embarrassing problem. Their own marketing automation wasn't working for their enterprise sales team. Leads who should have been hot were going cold. Complex deals with multiple stakeholders were falling...
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5 min read
SaaS Writing Team: Sep 8, 2025 8:00:00 AM
In 2019, a frustrated developer posted a single comment on GitHub: "Why does every payment API suck?"
5 min read
SaaS Writing Team: Aug 25, 2025 8:00:00 AM
Your competitor just landed three enterprise deals this quarter. Not from their website. Not from their sales team. From a marketplace listing most...
4 min read
SaaS Writing Team: Aug 25, 2025 8:00:00 AM
Right now, someone is sitting in a conference room three floors up from their IT department, quietly Googling your competitors.
6 min read
SaaS Writing Team: Aug 18, 2025 8:00:00 AM
When Salesforce invented "Customer Relationship Management" software in 1999, they weren't just building a product—they were creating an entirely new...
6 min read
SaaS Writing Team: Aug 18, 2025 8:00:00 AM
When a construction project manager evaluates software, they're not looking for "workflow optimization"—they're seeking solutions for change orders,...
8 min read
SaaS Writing Team: Aug 11, 2025 8:00:00 AM
Your marketing technology stack is probably a graveyard of good intentions.
3 min read
SaaS Writing Team: Aug 11, 2025 8:00:00 AM
Most SaaS marketers are drowning in a sea of sameness. Their content reads like it was assembled in a factory—predictable, forgettable, and...
6 min read
SaaS Writing Team: Aug 5, 2025 8:43:45 PM
Your SaaS blog publishes one evergreen piece a month that gets 47 views and zero conversions. Meanwhile, your competitors are building daily habits...
3 min read
SaaS Writing Team: Aug 5, 2025 8:34:09 PM
Your cohort analysis dashboard shows 85% retention at month 3, so you're celebrating. Meanwhile, those "retained" customers haven't logged in for...