SAAS MARKETING Blog

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For SaaS business owners, success starts long before the official launch day.

3 min read

Build Before You Launch: Practical Tips for SaaS Business Owners

Launching a SaaS business is an exciting milestone, but a successful launch requires careful preparation and groundwork. Before unveiling your product to the world, it's essential to build the necessary infrastructure, community, and momentum to...

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For SaaS business owners, a playbook is a strategic resource

3 min read

What is a Business Playbook? A Guide for SaaS Business Owners

In the fast-paced world of Software as a Service (SaaS), clarity and consistency are crucial for scaling operations, improving efficiency, and...

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SaaS sales velocity is not just a metric—it’s a competitive advantage.

4 min read

SaaS Sales Velocity

Achieving sales velocity is critical to scaling effectively. Sales velocity is a metric that quantifies how quickly your company generates revenue...

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Top-of-funnel marketing is an essential starting point for building relationships with potential SaaS customers.

4 min read

Top of Funnel Marketing for SaaS

Top-of-funnel (TOFU) marketing plays a vital role in attracting potential customers to your SaaS business. This stage is about creating awareness,...

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Reducing SaaS churn requires a systematic approach combining product excellence, customer success, and strategic pricing.

2 min read

Understanding and Reducing SaaS Churn

SaaS churn represents the rate at which customers discontinue their subscriptions over a specific period. This crucial metric indicates business...

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Net Revenue Retention is a crucial indicator of SaaS business health, revealing the true state of customer relationships and long-term sustainability.

2 min read

Understanding Net Revenue Retention (NRR)

Net Revenue Retention (NRR), sometimes called Net Dollar Retention (NDR), measures the recurring revenue generated from existing customers over time....

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Each model—SaaS, PaaS, and IaaS—offers unique advantages and challenges.

2 min read

SaaS vs PaaS vs IaaS

Each cloud computing model—SaaS, PaaS, and IaaS—addresses different needs, from providing end-user software to offering comprehensive infrastructure...

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For SaaS founders aiming to grow ARR, these strategies provide a foundation to improve performance.

3 min read

Strategies to Boost ARR and MRR for SaaS

For SaaS businesses, ARR (Annual Recurring Revenue) and MRR (Monthly Recurring Revenue) are two of the most important metrics for evaluating growth....

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Achieving net negative churn is within reach if you prioritize your existing customers.

3 min read

What is Negative Churn, and How Can SaaS Companies Achieve It?

Negative churn is the ultimate goal for SaaS businesses—a metric that represents unlimited revenue growth potential. Understanding how to achieve it...

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Facebook ads offer a unique way to reach potential SaaS customers outside traditional platforms like LinkedIn.

4 min read

B2B SaaS Ads for Facebook

If you had only a few seconds to convince someone your SaaS product meets their needs, what would you say? Creating an effective ad means tailoring...

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