SAAS MARKETING Blog

Because this is its own animal.

JOIN OUR NEWSLETTER

Digital marketing

ChatGPT and AI assistants are transforming how buyers research and purchase SaaS. Discover how to market effectively when AI mediates software buying decisions.

6 min read

SaaS Marketing in the Age of ChatGPT: Opportunities and Threats

Picture of SaaS Writing Team SaaS Writing Team: Jan 12, 2026 8:00:02 AM

Your ideal customer used to visit your website, read blog posts, download whitepapers, and book demos. Now they ask ChatGPT: "What's the best project...

SaaS marketing Digital marketing ChatGPT
READ NOW
AI marketing mix modeling uses machine learning to optimize SaaS marketing spend across channels, predict ROI, and provide real-time budget allocation recommendations that maximize growth efficiency.

6 min read

AI Marketing Mix Modeling for SaaS: Optimizing Budget Across Channels

Picture of SaaS Writing Team SaaS Writing Team: Dec 29, 2025 7:59:59 AM

You've got $500K quarterly marketing budget split across paid search, paid social, content, events, ABM, partnerships, and product-led growth...

SaaS marketing Ads Digital marketing Budget
READ NOW
Master vertical SaaS marketing strategies for industry-specific software. Learn how healthcare, construction, and restaurant SaaS companies achieve deeper market penetration than horizontal competitors.

6 min read

Vertical SaaS Marketing: Strategies for Industry-Specific Software

Picture of SaaS Writing Team SaaS Writing Team: Aug 18, 2025 8:00:00 AM

When a construction project manager evaluates software, they're not looking for "workflow optimization"—they're seeking solutions for change orders,...

Product marketing SaaS marketing Digital marketing
READ NOW