SaaS Writing Team

Our SaaS Writing Team consists of industry veterans who understand the unique challenges of software marketing, from product-led growth to enterprise sales cycles.

Discover the best video creation platforms for SaaS product demos, with specific workflows, feature comparisons, and tactical guidance for creating professional demos without video production expertise.

5 min read

Video Creation Platforms for Product Demos: Tactical Guide for SaaS Teams

Picture of SaaS Writing Team SaaS Writing Team: Nov 24, 2025 6:24:54 PM

Your product demo video needs to accomplish three things: show the actual interface working, explain what's happening clearly, and look professional enough that prospects trust your company.

Video Product marketing SaaS marketing
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Learn how to build a customer advisory board that actually improves your SaaS product—from selecting the right members to running productive meetings that drive innovation.

3 min read

Building an Effective Customer Advisory Board for Your SaaS Product

Picture of SaaS Writing Team SaaS Writing Team: Nov 17, 2025 7:00:02 AM

Your customers have opinions about your product. Lots of them. Some are brilliant. Some are nonsense. The challenge is figuring out which is which...

Business SaaS marketing Community
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Generic product demos convert at 12%. Personalized demos convert at 34%. Here's how one SaaS company used AI to create thousands of unique demo experiences.

4 min read

AI-Powered Demo Personalization: Creating Unique Experiences at Scale

Picture of SaaS Writing Team SaaS Writing Team: Nov 17, 2025 7:00:02 AM

The VP of Sales at a marketing automation platform was losing deals she should have won.

SaaS marketing App marketing AI tools
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Interactive demos convert 3-5x better than live presentations—and AI customization makes them personal at scale. Here are four platforms leading this shift.

8 min read

Interactive Demo Platforms with AI Customization

Picture of SaaS Writing Team SaaS Writing Team: Nov 17, 2025 7:00:01 AM

A SaaS founder called me frustrated last quarter.

SaaS marketing AI tools Customer acquisition
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Learn how to track real product-market fit signals in your SaaS marketing dashboard—moving beyond vanity metrics to indicators that actually predict sustainable growth.

4 min read

Building Product-Market Fit Indicators into Your SaaS Marketing Dashboard

Picture of SaaS Writing Team SaaS Writing Team: Nov 17, 2025 6:59:59 AM

Your marketing dashboard is lying to you.

Sales Product marketing SaaS marketing
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Traditional A/B testing is too slow for modern SaaS. These six AI-powered platforms reach significance faster, test smarter, and scale optimization effortlessly.

7 min read

AI-Powered A/B Testing Platforms for SaaS

Picture of SaaS Writing Team SaaS Writing Team: Nov 11, 2025 11:28:51 AM

A B2B SaaS VP of Growth sat across from me, visibly frustrated.

SaaS marketing AI tools A/B Testing
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AI is transforming CRO from slow, manual testing to rapid, intelligent optimization. Here are 8 ways SaaS companies can use AI to scale conversion improvements.

6 min read

Conversion Rate Optimization with AI

Picture of SaaS Writing Team SaaS Writing Team: Nov 11, 2025 11:21:57 AM

A SaaS founder showed me his A/B testing roadmap last month.

SaaS marketing AI tools Conversion Rate Optimization
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Discover AI sales assistant tools that augment SaaS sales teams without replacing human reps. Compare six platforms with implementation tips for email drafting, meeting prep, and prospect research automation.

4 min read

AI Sales Assistants for SaaS: Augmenting Human Reps Without Replacement

Picture of SaaS Writing Team SaaS Writing Team: Nov 3, 2025 8:00:01 AM

SaaS sales teams are drowning in administrative work that has nothing to do with actual selling. Reps spend hours researching prospects, drafting...

Sales SaaS marketing Conversational AI
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Explore four AI-powered proposal generation strategies for SaaS companies. Learn how automation, customization, and intelligent templates accelerate deal cycles while maintaining personalization at scale.

3 min read

Proposal Generation and Customization for SaaS Companies

Picture of SaaS Writing Team SaaS Writing Team: Nov 3, 2025 7:59:59 AM

SaaS sales proposals follow a predictable pattern: recapping discovery conversations, presenting pricing tiers, outlining implementation timelines,...

Sales SaaS marketing Customer acquisition
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Master advanced chatbot strategies for complex B2B sales cycles. Learn how to nurture long buying journeys, engage multiple stakeholders, and maintain context across months-long evaluation processes.

7 min read

Advanced Chatbot Strategies for Complex B2B Sales Cycles

Picture of SaaS Writing Team SaaS Writing Team: Oct 27, 2025 8:00:01 AM

Complex B2B sales cycles don't happen in single conversations. Enterprise software purchases involve multiple stakeholders evaluating solutions over...

Sales SaaS marketing Chatbot B2B Marketing
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