SaaS Writing Team

Master SaaS influencer marketing with systematic frameworks for finding micro-influencers and thought leaders. Practical strategies for building niche market authority through strategic partnerships.

5 min read

SaaS Influencer Marketing: Build Authority in Niche Markets

Software purchasing decisions happen within networks of trust, not through traditional advertising channels. When a marketing operations manager trusts a particular thought leader's content, that trust transfers to the tools they recommend. This...

READ NOW
Master SaaS marketing on TikTok with B2B strategies for the creator economy. Account setup, content frameworks, and posting strategies that drive professional software adoption.

4 min read

SaaS Marketing on TikTok: B2B Strategies for the Creator Economy

TikTok's algorithm doesn't distinguish between B2B and B2C content—it amplifies what people actually watch. When procurement managers scroll through...

READ NOW
Apply neuroscience principles to SaaS marketing and product design. Behavioral psychology frameworks, habit formation triggers, and testing strategies for sticky products.

4 min read

SaaS Habit Formation: Building Sticky Products

Your SaaS product doesn't compete with competitors—it competes with the neural pathways that govern human behavior. Every habit your users form...

READ NOW
Systematic customer winback strategies for SaaS companies. 15 proven reverse onboarding tactics to re-engage churned customers and rebuild subscription relationships.

4 min read

Reverse Onboarding: How to Win Back Churned SaaS Customers

Churned customers aren't lost prospects—they're informed critics who've experienced your product intimately and found it lacking. This knowledge...

READ NOW
Build robust SaaS marketing attribution models using first-party data. Technical frameworks, calculations, and tools for post-cookie marketing measurement.

3 min read

SaaS Marketing Attribution in a Cookieless World

Chrome's cookie deprecation affects 67% of global browser traffic. For SaaS companies relying on cross-domain tracking, this represents a fundamental...

READ NOW
Master self-service purchasing optimization with conversion-focused design, friction reduction strategies, and buyer psychology insights that transform SaaS trial users into paying customers.

6 min read

Self-Service Purchasing Flows for SaaS Buyers

Your self-service purchasing flow is hemorrhaging revenue. Prospects who've already decided to buy are abandoning their transactions at step 3 of...

READ NOW
Master event-triggered marketing automations that drive SaaS customer success through behavioral triggers, lifecycle optimization, and data-driven engagement strategies.

6 min read

Event-Triggered Marketing Automations for the SaaS Customer Lifecycle

A prospect downloads your competitor comparison guide at 2:47 AM. Your automation system detects this high-intent behavior and triggers a...

READ NOW
Master buyer intent data to transform your SaaS marketing strategy with predictive lead scoring, optimized funnels, and data-driven targeting that drives revenue growth.

6 min read

Buyer Intent Data in SaaS

Your marketing automation platform shows 500 leads this month, but only 12 became customers. Your sales team wastes hours calling prospects who...

READ NOW
Discover how to integrate UX and marketing functions in SaaS organizations to create seamless user experiences that drive acquisition, retention, and expansion.

5 min read

User Experience as a Marketing Function

Your marketing team promises effortless onboarding, but your signup flow requires 14 fields and three verification steps. Your content marketing...

READ NOW
Learn proven tactics for balancing free value with premium incentives to maximize SaaS growth and revenue.

6 min read

Freemium Done Right: Conversion Strategies That Don't Cannibalize Paid Plans

The freemium model seduces SaaS founders with promises of viral growth and massive user acquisition, but the reality often tells a different story....

READ NOW