SaaS Writing Team

Our SaaS Writing Team consists of industry veterans who understand the unique challenges of software marketing, from product-led growth to enterprise sales cycles.

ChatGPT and AI assistants are transforming how buyers research and purchase SaaS. Discover how to market effectively when AI mediates software buying decisions.

6 min read

SaaS Marketing in the Age of ChatGPT: Opportunities and Threats

Picture of SaaS Writing Team SaaS Writing Team: Jan 12, 2026 8:00:02 AM

Your ideal customer used to visit your website, read blog posts, download whitepapers, and book demos. Now they ask ChatGPT: "What's the best project management software for 50-person creative agencies?" The AI responds based on training data that...

SaaS marketing Digital marketing ChatGPT
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AI brand monitoring tracks mentions, detects reputation threats early, identifies influencers, and automates crisis response to protect and enhance SaaS brand value continuously.

6 min read

Brand Monitoring with AI: Protecting and Enhancing SaaS Brand Reputation

Picture of SaaS Writing Team SaaS Writing Team: Jan 12, 2026 8:00:00 AM

Your brand is being discussed right now on Reddit, Twitter, review sites, industry forums, and blogs. Some conversations praise your product. Others...

Branding SaaS marketing AI Capabilities
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AI-powered competitive intelligence automates monitoring of competitor pricing, features, messaging, and market positioning to provide actionable insights without manual research.

6 min read

Competitive Intelligence for SaaS Companies

Picture of SaaS Writing Team SaaS Writing Team: Jan 5, 2026 8:00:01 AM

Your competitor just dropped prices 20% three weeks ago. Your sales team discovered this yesterday when a prospect mentioned it during negotiation....

SaaS marketing AI Capabilities Competitive Analysis
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AI market research automates survey analysis, social listening, and sentiment analysis to deliver customer insights and market opportunities faster than traditional research methods.

6 min read

AI Market Research for SaaS

Picture of SaaS Writing Team SaaS Writing Team: Jan 5, 2026 8:00:00 AM

Traditional market research takes weeks. Design surveys, wait for responses, manually code open-ended feedback, build analysis spreadsheets,...

Research SaaS marketing Markets Competitive Analysis
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AI marketing mix modeling uses machine learning to optimize SaaS marketing spend across channels, predict ROI, and provide real-time budget allocation recommendations that maximize growth efficiency.

6 min read

AI Marketing Mix Modeling for SaaS: Optimizing Budget Across Channels

Picture of SaaS Writing Team SaaS Writing Team: Dec 29, 2025 7:59:59 AM

You've got $500K quarterly marketing budget split across paid search, paid social, content, events, ABM, partnerships, and product-led growth...

SaaS marketing Ads Digital marketing Budget
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AI-powered cohort analysis automatically segments customers, identifies retention patterns, and generates actionable insights that drive SaaS growth without manual spreadsheet work.

6 min read

Cohort Analysis with AI: Automated Insights for SaaS Growth Teams

Picture of SaaS Writing Team SaaS Writing Team: Dec 29, 2025 7:59:59 AM

Cohort analysis reveals how customer behavior changes over time—which signup months have best retention, which acquisition channels produce stickiest...

Audience Data SaaS marketing AI tools AI Capabilities
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Revenue intelligence platforms use AI to forecast SaaS growth, analyze pipeline health, assess deal risk, and recommend optimization strategies that accelerate revenue performance.

5 min read

Revenue Intelligence for SaaS: AI Tools That Predict and Accelerate Growth

Picture of SaaS Writing Team SaaS Writing Team: Dec 22, 2025 8:00:03 AM

SaaS revenue operates on delayed recognition—you close deals today that generate revenue over months or years. Your pipeline shows what might close,...

SaaS marketing Growth AI tools
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AI attribution modeling solves complex B2B SaaS attribution challenges through machine learning that handles multi-touch journeys, cookieless tracking, and 6+ month sales cycles accurately.

4 min read

AI Attribution Modeling for SaaS: Solving Multi-Touch, Long-Cycle Attribution

Picture of SaaS Writing Team SaaS Writing Team: Dec 22, 2025 8:00:00 AM

Your enterprise SaaS prospect downloads a whitepaper in January, attends a webinar in March, gets a LinkedIn ad in April, receives an SDR email in...

Data SaaS marketing Customer acquisition Attribution
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Explore the current state of AI video generation tools like Veo 3 and Sora 2 for SaaS marketing, including realistic use cases, limitations, and whether the ROI justifies investment.

4 min read

AI-Generated Video Content for SaaS Marketing: Tools, Tactics, and ROI

Picture of SaaS Writing Team SaaS Writing Team: Dec 8, 2025 8:00:01 AM

Your competitor just posted a product demo video that looks professionally produced.

Video AI tools Sora
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Explore the tools, limitations, and strategic considerations for automated webpage creation, from WordPress plugins to headless CMS solutions and AI-powered builders.

3 min read

Automated Webpage Creation: Promises vs. Reality for Content Teams

Picture of SaaS Writing Team SaaS Writing Team: Dec 8, 2025 8:00:00 AM

Your content team needs to publish 50 new landing pages for a campaign launching next week.

Website SaaS marketing Landing Page
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