6 min read
SaaS Writing Team: Sep 22, 2025 8:00:00 AM
Generic AI writing tools produce generic content. B2B SaaS companies need specialized AI that understands technical concepts, compliance requirements, and complex customer journeys. Purpose-built content tools and custom GPT solutions deliver...
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8 min read
SaaS Writing Team: Sep 22, 2025 8:00:00 AM
Static pricing leaves money on the table. While competitors adjust prices monthly or quarterly, AI-powered dynamic pricing responds to market...
15 min read
SaaS Writing Team: Sep 15, 2025 8:00:00 AM
Modern SaaS marketing requires integrated AI capabilities across six core technology categories, each serving specific functions while contributing...
6 min read
SaaS Writing Team: Sep 15, 2025 8:00:00 AM
David, CMO at a $50M SaaS company, stares at spreadsheets showing their content marketing program consumed $2.8M last year.
6 min read
SaaS Writing Team: Sep 8, 2025 8:00:00 AM
In 2018, HubSpot's marketing team faced an embarrassing problem. Their own marketing automation wasn't working for their enterprise sales team. Leads...
5 min read
SaaS Writing Team: Sep 8, 2025 8:00:00 AM
In 2019, a frustrated developer posted a single comment on GitHub: "Why does every payment API suck?"
5 min read
SaaS Writing Team: Aug 25, 2025 8:00:00 AM
Your competitor just landed three enterprise deals this quarter. Not from their website. Not from their sales team. From a marketplace listing most...
4 min read
SaaS Writing Team: Aug 25, 2025 8:00:00 AM
Right now, someone is sitting in a conference room three floors up from their IT department, quietly Googling your competitors.
6 min read
SaaS Writing Team: Aug 18, 2025 8:00:00 AM
When Salesforce invented "Customer Relationship Management" software in 1999, they weren't just building a product—they were creating an entirely new...
6 min read
SaaS Writing Team: Aug 18, 2025 8:00:00 AM
When a construction project manager evaluates software, they're not looking for "workflow optimization"—they're seeking solutions for change orders,...