SaaS Writing Team

Our SaaS Writing Team consists of industry veterans who understand the unique challenges of software marketing, from product-led growth to enterprise sales cycles.

Learn how to position SOC 2, HIPAA, and FedRAMP certifications as competitive advantages rather than checkboxes when marketing SaaS to regulated industries.

4 min read

How to Make Compliance Sexy: Marketing SaaS to Regulated Industries

Picture of SaaS Writing Team SaaS Writing Team: Feb 9, 2026 12:00:02 AM

Nobody ever got fired for buying the secure option. But plenty of careers have ended because someone chose the flashy solution that couldn't pass a compliance audit. Welcome to marketing SaaS in regulated industries, where your SOC 2 Type II...

SaaS marketing Communication Compliance
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Learn expert strategies for SaaS rebranding without customer churn. Master product pivots, visual identity changes, and strategic timing for successful transformation.

3 min read

SaaS Rebranding Without Losing Customers: Managing Identity Change

Picture of SaaS Writing Team SaaS Writing Team: Feb 9, 2026 12:00:00 AM

The graveyard of SaaS companies is littered with brands that tried to reinvent themselves and ended up alienating their most loyal customers. Like...

Branding SaaS marketing
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AI marketing requires new team structures balancing human creativity with automation. Discover emerging roles, training approaches, and organizational design for AI-enhanced marketing teams.

7 min read

AI Marketing Team Structure: Roles, Skills, and Organizational Design

Picture of SaaS Writing Team SaaS Writing Team: Jan 26, 2026 8:00:03 AM

Your marketing team was built for pre-AI workflows. Content marketer writes blog posts. Demand gen manager runs campaigns. Designer creates assets....

AI Business Leadership Digital marketing
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Plan AI marketing budgets effectively with cost-benefit frameworks, phased implementation strategies, and ROI measurement models that justify investment and guide priorities.

6 min read

AI Marketing Budget Planning: ROI Models and Investment Priorities

Picture of SaaS Writing Team SaaS Writing Team: Jan 26, 2026 8:00:01 AM

Your CFO asks a reasonable question: "Why should we spend $30K annually on AI marketing tools when our current tools work fine?" You respond with...

AI ROI Digital marketing Budget
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AI tools for developer marketing automate code examples, optimize technical documentation, and enhance community engagement while maintaining the authenticity developers demand.

7 min read

AI Tools for Developer-Focused SaaS Marketing

Picture of SaaS Writing Team SaaS Writing Team: Jan 19, 2026 8:00:02 AM

Developers see through marketing faster than any audience. They've been trained to spot vaporware, smell overhyped features, and dismiss claims that...

Audience SaaS marketing AI tools Developer
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AI marketing for vertical SaaS requires industry-specific approaches that address healthcare compliance, financial regulations, and technical manufacturing audiences effectively.

6 min read

AI Marketing for Vertical SaaS: Industry-Specific Strategies and Tools

Picture of SaaS Writing Team SaaS Writing Team: Jan 19, 2026 8:00:01 AM

Horizontal SaaS marketing targets broad audiences. Vertical SaaS speaks to specific industries with unique pain points, regulatory requirements,...

Niche marketing SaaS marketing App marketing Digital marketing
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Launch your first AI marketing experiment successfully by choosing the right tools for early-stage SaaS, setting proper success metrics, and avoiding common implementation pitfalls.

7 min read

Building Your First AI Marketing Experiment: A SaaS Startup's Guide

Picture of SaaS Writing Team SaaS Writing Team: Jan 19, 2026 8:00:00 AM

Every SaaS founder sees the AI marketing promise. Automate content creation. Personalize at scale. Predict churn before it happens. Optimize ad spend...

AI SaaS marketing Digital marketing A/B Testing
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ChatGPT and AI assistants are transforming how buyers research and purchase SaaS. Discover how to market effectively when AI mediates software buying decisions.

6 min read

SaaS Marketing in the Age of ChatGPT: Opportunities and Threats

Picture of SaaS Writing Team SaaS Writing Team: Jan 12, 2026 8:00:02 AM

Your ideal customer used to visit your website, read blog posts, download whitepapers, and book demos. Now they ask ChatGPT: "What's the best project...

SaaS marketing Digital marketing ChatGPT
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AI brand monitoring tracks mentions, detects reputation threats early, identifies influencers, and automates crisis response to protect and enhance SaaS brand value continuously.

6 min read

Brand Monitoring with AI: Protecting and Enhancing SaaS Brand Reputation

Picture of SaaS Writing Team SaaS Writing Team: Jan 12, 2026 8:00:00 AM

Your brand is being discussed right now on Reddit, Twitter, review sites, industry forums, and blogs. Some conversations praise your product. Others...

Branding SaaS marketing AI Capabilities
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AI-powered competitive intelligence automates monitoring of competitor pricing, features, messaging, and market positioning to provide actionable insights without manual research.

6 min read

Competitive Intelligence for SaaS Companies

Picture of SaaS Writing Team SaaS Writing Team: Jan 5, 2026 8:00:01 AM

Your competitor just dropped prices 20% three weeks ago. Your sales team discovered this yesterday when a prospect mentioned it during negotiation....

SaaS marketing AI Capabilities Competitive Analysis
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