SAAS MARKETING Blog

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Data

Learn how to identify customer motivations, segment markets, and craft messaging that drives conversions and reduces churn.

6 min read

Implementing Jobs-to-be-Done Framework in SaaS Marketing

Your latest feature release generates excitement in the product team, earns praise from existing power users, and checks every box on your...

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Discover the scientific methodology behind effective Voice of Customer (VOC) programs for SaaS companies.

4 min read

Voice of Customer Programs: Turning Feedback into SaaS Marketing Gold

Within the ancient practice of alchemy, practitioners sought to transform base metals into gold—a perfect metaphor for what happens in sophisticated...

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Start building your Customer Health Score today, and unlock actionable insights to ensure customer success and long-term growth.

3 min read

How to Create a Customer Health Score

A Customer Health Score (CHS) is an essential tool for professional marketers looking to proactively measure customer satisfaction, engagement, and...

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