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Data

Build robust SaaS marketing attribution models using first-party data. Technical frameworks, calculations, and tools for post-cookie marketing measurement.

3 min read

SaaS Marketing Attribution in a Cookieless World

Picture of SaaS Writing Team SaaS Writing Team: Jul 17, 2025 11:55:06 AM

Chrome's cookie deprecation affects 67% of global browser traffic. For SaaS companies relying on cross-domain tracking, this represents a fundamental...

Data SaaS marketing Attribution
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Master buyer intent data to transform your SaaS marketing strategy with predictive lead scoring, optimized funnels, and data-driven targeting that drives revenue growth.

6 min read

Buyer Intent Data in SaaS

Picture of SaaS Writing Team SaaS Writing Team: Jul 11, 2025 12:37:21 PM

Your marketing automation platform shows 500 leads this month, but only 12 became customers. Your sales team wastes hours calling prospects who...

Data SaaS marketing
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Learn how to identify customer motivations, segment markets, and craft messaging that drives conversions and reduces churn.

6 min read

Implementing Jobs-to-be-Done Framework in SaaS Marketing

Picture of SaaS Writing Team SaaS Writing Team: May 26, 2025 3:08:21 PM

Your latest feature release generates excitement in the product team, earns praise from existing power users, and checks every box on your...

Data SaaS marketing Customer experience
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Discover the scientific methodology behind effective Voice of Customer (VOC) programs for SaaS companies.

4 min read

Voice of Customer Programs: Turning Feedback into SaaS Marketing Gold

Picture of SaaS Writing Team SaaS Writing Team: Mar 24, 2025 4:10:08 PM

Within the ancient practice of alchemy, practitioners sought to transform base metals into gold—a perfect metaphor for what happens in sophisticated...

Research Data Customer retention
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Start building your Customer Health Score today, and unlock actionable insights to ensure customer success and long-term growth.

3 min read

How to Create a Customer Health Score

Picture of SaaS Writing Team SaaS Writing Team: Dec 17, 2024 6:06:40 PM

A Customer Health Score (CHS) is an essential tool for professional marketers looking to proactively measure customer satisfaction, engagement, and...

Marketing Audience Data SaaS marketing
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