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Attribution

AI attribution modeling solves complex B2B SaaS attribution challenges through machine learning that handles multi-touch journeys, cookieless tracking, and 6+ month sales cycles accurately.

4 min read

AI Attribution Modeling for SaaS: Solving Multi-Touch, Long-Cycle Attribution

Picture of SaaS Writing Team SaaS Writing Team: Dec 22, 2025 8:00:00 AM

Your enterprise SaaS prospect downloads a whitepaper in January, attends a webinar in March, gets a LinkedIn ad in April, receives an SDR email in...

Data SaaS marketing Customer acquisition Attribution
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Build robust SaaS marketing attribution models using first-party data. Technical frameworks, calculations, and tools for post-cookie marketing measurement.

3 min read

SaaS Marketing Attribution in a Cookieless World

Picture of SaaS Writing Team SaaS Writing Team: Jul 17, 2025 11:55:06 AM

Chrome's cookie deprecation affects 67% of global browser traffic. For SaaS companies relying on cross-domain tracking, this represents a fundamental...

Data SaaS marketing Attribution
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