6 min read
SaaS Writing Team: Sep 8, 2025 8:00:00 AM
In 2018, HubSpot's marketing team faced an embarrassing problem. Their own marketing automation wasn't working for their enterprise sales team. Leads...
5 min read
SaaS Writing Team: Sep 8, 2025 8:00:00 AM
In 2019, a frustrated developer posted a single comment on GitHub: "Why does every payment API suck?"
5 min read
SaaS Writing Team: Aug 25, 2025 8:00:00 AM
Your competitor just landed three enterprise deals this quarter. Not from their website. Not from their sales team. From a marketplace listing most...
4 min read
SaaS Writing Team: Aug 25, 2025 8:00:00 AM
Right now, someone is sitting in a conference room three floors up from their IT department, quietly Googling your competitors.
6 min read
SaaS Writing Team: Aug 18, 2025 8:00:00 AM
When Salesforce invented "Customer Relationship Management" software in 1999, they weren't just building a product—they were creating an entirely new...
6 min read
SaaS Writing Team: Aug 18, 2025 8:00:00 AM
When a construction project manager evaluates software, they're not looking for "workflow optimization"—they're seeking solutions for change orders,...
3 min read
SaaS Writing Team: Aug 11, 2025 8:00:00 AM
Most SaaS marketers are drowning in a sea of sameness. Their content reads like it was assembled in a factory—predictable, forgettable, and...
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5 min read
SaaS Writing Team: Jul 21, 2025 8:00:00 AM
Software purchasing decisions happen within networks of trust, not through traditional advertising channels. When a marketing operations manager...
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4 min read
SaaS Writing Team: Jul 21, 2025 8:00:00 AM
TikTok's algorithm doesn't distinguish between B2B and B2C content—it amplifies what people actually watch. When procurement managers scroll through...
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4 min read
SaaS Writing Team: Jul 17, 2025 12:13:42 PM
Your SaaS product doesn't compete with competitors—it competes with the neural pathways that govern human behavior. Every habit your users form...