SAAS MARKETING Blog

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Customer experience

Discover how AI customer sentiment analysis helps SaaS companies extract actionable insights from support tickets, reviews, and social channels to improve retention and drive growth.

7 min read

AI Customer Sentiment Analysis for SaaS

SaaS companies generate massive volumes of customer feedback daily—support tickets, app reviews, social media mentions, live chat transcripts, NPS...

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Compare 8 powerful tools for analyzing customer behavior patterns in 2025. Learn which martech platforms excel at behavioral analytics, what they cost, and how to choose the right solution for your SaaS.

3 min read

Tools for Analyzing Customer Behavior Patterns

You have mountains of data about what customers do, but no understanding of what it means.

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Discover how website personalization platforms create hyper-targeted experiences based on visitor behavior, customer data, and AI. Learn which CMS and personalization tools deliver the best ROI for SaaS marketers.

10 min read

Website Personalization Platforms

Your website treats every visitor identically.

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Learn proven tactics for balancing free value with premium incentives to maximize SaaS growth and revenue.

6 min read

Freemium Done Right: Conversion Strategies That Don't Cannibalize Paid Plans

The freemium model seduces SaaS founders with promises of viral growth and massive user acquisition, but the reality often tells a different story....

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Learn how to identify customer motivations, segment markets, and craft messaging that drives conversions and reduces churn.

6 min read

Implementing Jobs-to-be-Done Framework in SaaS Marketing

Your latest feature release generates excitement in the product team, earns praise from existing power users, and checks every box on your...

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