SAAS MARKETING Blog

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App marketing

Generic product demos convert at 12%. Personalized demos convert at 34%. Here's how one SaaS company used AI to create thousands of unique demo experiences.

4 min read

AI-Powered Demo Personalization: Creating Unique Experiences at Scale

SaaS Writing Team: Nov 17, 2025 7:00:02 AM

The VP of Sales at a marketing automation platform was losing deals she should have won.

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Master SaaS marketplace marketing with proven strategies for app stores, partner ecosystems, and third-party platforms. Learn listing optimization, ecosystem positioning, and revenue acceleration tactics.

5 min read

SaaS Marketplace Marketing: Your $50 Billion Channel

SaaS Writing Team: Aug 25, 2025 8:00:00 AM

Your competitor just landed three enterprise deals this quarter. Not from their website. Not from their sales team. From a marketplace listing most...

SaaS marketing App marketing

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Discover the psychological triggers behind SaaS customer switching behavior. Learn key migration patterns, decision-making factors, and proven retention strategies for B2B software companies.

4 min read

The Psychology of SaaS Switching: Understanding Customer Migration Patterns

SaaS Writing Team: Aug 25, 2025 8:00:00 AM

Right now, someone is sitting in a conference room three floors up from their IT department, quietly Googling your competitors.

Psychology SaaS marketing App marketing

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Learn proven tactics for balancing free value with premium incentives to maximize SaaS growth and revenue.

6 min read

Freemium Done Right: Conversion Strategies That Don't Cannibalize Paid Plans

SaaS Writing Team: May 26, 2025 3:12:24 PM

The freemium model seduces SaaS founders with promises of viral growth and massive user acquisition, but the reality often tells a different story....

SaaS marketing App marketing Customer experience

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