SAAS MARKETING Blog

Because this is its own animal.

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Niche marketing

The rise of micro-SaaS represents a philosophical return to software fundamentals—solving specific problems for well-defined users, maintaining sustainable unit economics, and prioritizing long-term value over temporary growth metrics.

6 min read

Micro-SaaS: Marketing Strategies for Niche Software Products

In the sprawling forest of enterprise software, sometimes the most valuable tools aren't towering redwoods but specialized fungi—small, essential,...

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SaaS marketing is more than selling a product—it’s about delivering a service.

3 min read

What Is SaaS Marketing?

SaaS marketing is a unique approach tailored to promote software-as-a-service products. This type of marketing benefits any SaaS business, from...

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