SAAS MARKETING Blog

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Product marketing

Master category creation strategies for SaaS startups. Learn how to define, market, and dominate new software categories with proven frameworks from successful market pioneers.

6 min read

Category Creation for SaaS: Marketing Strategies for Market Pioneers

When Salesforce invented "Customer Relationship Management" software in 1999, they weren't just building a product—they were creating an entirely new...

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Master vertical SaaS marketing strategies for industry-specific software. Learn how healthcare, construction, and restaurant SaaS companies achieve deeper market penetration than horizontal competitors.

6 min read

Vertical SaaS Marketing: Strategies for Industry-Specific Software

When a construction project manager evaluates software, they're not looking for "workflow optimization"—they're seeking solutions for change orders,...

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Compare product-led growth and sales-led growth strategies for SaaS companies. Discover which approach aligns best with your product complexity, pricing model, and target market.

12 min read

Product-Led Growth vs. Sales-Led Growth

In SaaS, how you acquire and retain customers can be as important as what your product actually does. Two dominant go-to-market strategies have...

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For SaaS business owners, success starts long before the official launch day.

3 min read

Build Before You Launch: Practical Tips for SaaS Business Owners

Launching a SaaS business is an exciting milestone, but a successful launch requires careful preparation and groundwork. Before unveiling your...

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