SAAS MARKETING Blog

Because this is its own animal.

JOIN OUR NEWSLETTER

Audience

AI-powered cohort analysis automatically segments customers, identifies retention patterns, and generates actionable insights that drive SaaS growth without manual spreadsheet work.

6 min read

Cohort Analysis with AI: Automated Insights for SaaS Growth Teams

Picture of SaaS Writing Team SaaS Writing Team: Dec 29, 2025 7:59:59 AM

Cohort analysis reveals how customer behavior changes over time—which signup months have best retention, which acquisition channels produce stickiest...

Audience Data SaaS marketing AI tools AI Capabilities
READ NOW
Learn practical strategies to foster engagement, loyalty, and growth beyond traditional user groups.

5 min read

Community-Driven SaaS Marketing: Beyond Traditional User Groups

Picture of SaaS Writing Team SaaS Writing Team: Mar 24, 2025 3:58:52 PM

Picture the last time you felt genuinely connected to a brand—not as a transaction, but as a relationship. That sensation—the emotional tether...

Audience SaaS marketing Community
READ NOW
Start building your Customer Health Score today, and unlock actionable insights to ensure customer success and long-term growth.

3 min read

How to Create a Customer Health Score

Picture of SaaS Writing Team SaaS Writing Team: Dec 17, 2024 6:06:40 PM

A Customer Health Score (CHS) is an essential tool for professional marketers looking to proactively measure customer satisfaction, engagement, and...

Marketing Audience Data SaaS marketing
READ NOW
Reducing SaaS churn requires a systematic approach combining product excellence, customer success, and strategic pricing.

2 min read

Understanding and Reducing SaaS Churn

Picture of SaaS Writing Team SaaS Writing Team: Nov 7, 2024 10:25:50 AM

SaaS churn represents the rate at which customers discontinue their subscriptions over a specific period. This crucial metric indicates business...

Audience Customer retention
READ NOW