SAAS MARKETING Blog

Because this is its own animal.

JOIN OUR NEWSLETTER

Audience

Learn practical strategies to foster engagement, loyalty, and growth beyond traditional user groups.

5 min read

Community-Driven SaaS Marketing: Beyond Traditional User Groups

Picture of SaaS Writing Team SaaS Writing Team: Mar 24, 2025 3:58:52 PM

Picture the last time you felt genuinely connected to a brand—not as a transaction, but as a relationship. That sensation—the emotional tether...

Audience SaaS marketing Community
READ NOW
Start building your Customer Health Score today, and unlock actionable insights to ensure customer success and long-term growth.

3 min read

How to Create a Customer Health Score

Picture of SaaS Writing Team SaaS Writing Team: Dec 17, 2024 6:06:40 PM

A Customer Health Score (CHS) is an essential tool for professional marketers looking to proactively measure customer satisfaction, engagement, and...

Marketing Audience Data SaaS marketing
READ NOW
Reducing SaaS churn requires a systematic approach combining product excellence, customer success, and strategic pricing.

2 min read

Understanding and Reducing SaaS Churn

Picture of SaaS Writing Team SaaS Writing Team: Nov 7, 2024 10:25:50 AM

SaaS churn represents the rate at which customers discontinue their subscriptions over a specific period. This crucial metric indicates business...

Audience Customer retention
READ NOW