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12 min read
SaaS Writing Team: Mar 2, 2025 2:48:43 PM
In SaaS, how you acquire and retain customers can be as important as what your product actually does. Two dominant go-to-market strategies have emerged as the primary approaches for scaling SaaS businesses: Product-Led Growth (PLG) and Sales-Led...
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8 min read
SaaS Writing Team: Mar 2, 2025 2:41:24 PM
For SaaS marketers, pricing strategy represents one of your most powerful—yet often underutilized—marketing levers. While product features, content...
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4 min read
SaaS Writing Team: Feb 9, 2025 3:34:50 PM
When most B2B SaaS marketers think about social advertising, LinkedIn often comes to mind first. However, Facebook's advertising platform has evolved...
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4 min read
SaaS Writing Team: Jan 31, 2025 6:25:58 PM
SaaS companies operate in a dynamic, competitive landscape where revenue growth depends on balancing customer acquisition, retention, and expansion....
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4 min read
SaaS Writing Team: Jan 31, 2025 6:17:58 PM
Email marketing is one of the most effective tools for SaaS companies to drive customer acquisition, engagement, and retention. Unlike other...
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3 min read
SaaS Writing Team: Dec 17, 2024 6:06:40 PM
A Customer Health Score (CHS) is an essential tool for professional marketers looking to proactively measure customer satisfaction, engagement, and...
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2 min read
SaaS Writing Team: Dec 17, 2024 6:01:43 PM
Converting free trial users into paying customers is crucial for SaaS companies' growth. According to Totango's SaaS benchmark report, the average...
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3 min read
SaaS Writing Team: Dec 3, 2024 5:58:00 PM
Launching a SaaS business is an exciting milestone, but a successful launch requires careful preparation and groundwork. Before unveiling your...
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3 min read
SaaS Writing Team: Dec 3, 2024 5:53:55 PM
In the fast-paced world of Software as a Service (SaaS), clarity and consistency are crucial for scaling operations, improving efficiency, and...
2 min read
SaaS Writing Team: Nov 7, 2024 10:25:50 AM
SaaS churn represents the rate at which customers discontinue their subscriptions over a specific period. This crucial metric indicates business...