6 min read
The Economics of SaaS Content Marketing: ROI Models and Budget Allocation
David, CMO at a $50M SaaS company, stares at spreadsheets showing their content marketing program consumed $2.8M last year.
Because this is its own animal.
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6 min read
David, CMO at a $50M SaaS company, stares at spreadsheets showing their content marketing program consumed $2.8M last year.