SaaS Writing Team

Our SaaS Writing Team consists of industry veterans who understand the unique challenges of software marketing, from product-led growth to enterprise sales cycles.

Learn how SaaS companies can build brand authority and drive organic traffic using the Winsome Marketing Daily Newsroom Model - a scalable content strategy that curates industry news for engagement and lead generation.

6 min read

The Winsome Marketing Daily Newsroom Model for SaaS

Your SaaS blog publishes one evergreen piece a month that gets 47 views and zero conversions. Meanwhile, your competitors are building daily habits with their audience, capturing search traffic from trending topics, and positioning themselves as the...

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Master advanced cohort analysis for SaaS marketing optimization. Learn to track customer lifetime value, feature adoption, and revenue expansion beyond simple retention rates.

3 min read

Cohort Analysis for SaaS Marketing: Beyond Basic Retention Metrics

Your cohort analysis dashboard shows 85% retention at month 3, so you're celebrating. Meanwhile, those "retained" customers haven't logged in for...

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Master SaaS influencer marketing with systematic frameworks for finding micro-influencers and thought leaders. Practical strategies for building niche market authority through strategic partnerships.

5 min read

SaaS Influencer Marketing: Build Authority in Niche Markets

Software purchasing decisions happen within networks of trust, not through traditional advertising channels. When a marketing operations manager...

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Master SaaS marketing on TikTok with B2B strategies for the creator economy. Account setup, content frameworks, and posting strategies that drive professional software adoption.

4 min read

SaaS Marketing on TikTok: B2B Strategies for the Creator Economy

TikTok's algorithm doesn't distinguish between B2B and B2C content—it amplifies what people actually watch. When procurement managers scroll through...

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Apply neuroscience principles to SaaS marketing and product design. Behavioral psychology frameworks, habit formation triggers, and testing strategies for sticky products.

4 min read

SaaS Habit Formation: Building Sticky Products

Your SaaS product doesn't compete with competitors—it competes with the neural pathways that govern human behavior. Every habit your users form...

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Systematic customer winback strategies for SaaS companies. 15 proven reverse onboarding tactics to re-engage churned customers and rebuild subscription relationships.

4 min read

Reverse Onboarding: How to Win Back Churned SaaS Customers

Churned customers aren't lost prospects—they're informed critics who've experienced your product intimately and found it lacking. This knowledge...

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Build robust SaaS marketing attribution models using first-party data. Technical frameworks, calculations, and tools for post-cookie marketing measurement.

3 min read

SaaS Marketing Attribution in a Cookieless World

Chrome's cookie deprecation affects 67% of global browser traffic. For SaaS companies relying on cross-domain tracking, this represents a fundamental...

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Master self-service purchasing optimization with conversion-focused design, friction reduction strategies, and buyer psychology insights that transform SaaS trial users into paying customers.

6 min read

Self-Service Purchasing Flows for SaaS Buyers

Your self-service purchasing flow is hemorrhaging revenue. Prospects who've already decided to buy are abandoning their transactions at step 3 of...

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Master event-triggered marketing automations that drive SaaS customer success through behavioral triggers, lifecycle optimization, and data-driven engagement strategies.

6 min read

Event-Triggered Marketing Automations for the SaaS Customer Lifecycle

A prospect downloads your competitor comparison guide at 2:47 AM. Your automation system detects this high-intent behavior and triggers a...

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Master buyer intent data to transform your SaaS marketing strategy with predictive lead scoring, optimized funnels, and data-driven targeting that drives revenue growth.

6 min read

Buyer Intent Data in SaaS

Your marketing automation platform shows 500 leads this month, but only 12 became customers. Your sales team wastes hours calling prospects who...

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