SaaS Writing Team

Our SaaS Writing Team consists of industry veterans who understand the unique challenges of software marketing, from product-led growth to enterprise sales cycles.

Master the art of marketing usage-based pricing models with expert strategies for communicating value, building trust, and helping prospects estimate variable costs.

3 min read

Marketing Usage-Based Pricing: The Art of Selling Uncertainty

Picture of SaaS Writing Team SaaS Writing Team: Feb 23, 2026 12:00:01 AM

Selling usage-based pricing is like being a sommelier for uncertainty - you're asking customers to savor the complexity of variable costs while convincing them it's more sophisticated than the house wine of fixed subscriptions. It's a delicate dance...

SaaS marketing Pricing
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Master nonprofit SaaS marketing with authentic mission alignment, sustainable discount models, and strategic technology association partnerships that drive real impact.

4 min read

SaaS Marketing to Non-Profits: Beyond Feel-Good Discounts

Picture of SaaS Writing Team SaaS Writing Team: Feb 23, 2026 12:00:00 AM

Most SaaS companies treat nonprofit marketing like a charity case—slap on a discount, sprinkle some heart emojis, and call it mission alignment. But...

Sales Audience SaaS marketing Nonprofit marketing
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Learn how bootstrapped SaaS companies can compete against funded competitors through sustainable customer acquisition, strategic positioning, and profit-first growth strategies.

3 min read

The Bootstrapped SaaS Marketing Playbook

Picture of SaaS Writing Team SaaS Writing Team: Feb 22, 2026 11:59:59 PM

While venture-backed competitors burn through cash like Viking funeral pyres, bootstrapped SaaS companies operate in a different universe entirely....

SaaS marketing Lead generation Customer acquisition
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Master the platform play: Build SaaS ecosystems that create unbreachable competitive moats through strategic developer networks and curated integration partnerships.

3 min read

The Platform Play: How SaaS Ecosystems Become Unbreachable Fortresses

Picture of SaaS Writing Team SaaS Writing Team: Feb 22, 2026 11:59:59 PM

Remember when Facebook was just a social network? That quaint era lasted about five minutes before Zuckerberg unleashed the developer platform in...

SaaS marketing Digital marketing Developer
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Learn how to position SOC 2, HIPAA, and FedRAMP certifications as competitive advantages rather than checkboxes when marketing SaaS to regulated industries.

4 min read

How to Make Compliance Sexy: Marketing SaaS to Regulated Industries

Picture of SaaS Writing Team SaaS Writing Team: Feb 9, 2026 12:00:02 AM

Nobody ever got fired for buying the secure option. But plenty of careers have ended because someone chose the flashy solution that couldn't pass a...

SaaS marketing Communication Compliance
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Learn expert strategies for SaaS rebranding without customer churn. Master product pivots, visual identity changes, and strategic timing for successful transformation.

3 min read

SaaS Rebranding Without Losing Customers: Managing Identity Change

Picture of SaaS Writing Team SaaS Writing Team: Feb 9, 2026 12:00:00 AM

The graveyard of SaaS companies is littered with brands that tried to reinvent themselves and ended up alienating their most loyal customers. Like...

Branding SaaS marketing
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AI marketing requires new team structures balancing human creativity with automation. Discover emerging roles, training approaches, and organizational design for AI-enhanced marketing teams.

7 min read

AI Marketing Team Structure: Roles, Skills, and Organizational Design

Picture of SaaS Writing Team SaaS Writing Team: Jan 26, 2026 8:00:03 AM

Your marketing team was built for pre-AI workflows. Content marketer writes blog posts. Demand gen manager runs campaigns. Designer creates assets....

AI Business Leadership Digital marketing
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Plan AI marketing budgets effectively with cost-benefit frameworks, phased implementation strategies, and ROI measurement models that justify investment and guide priorities.

6 min read

AI Marketing Budget Planning: ROI Models and Investment Priorities

Picture of SaaS Writing Team SaaS Writing Team: Jan 26, 2026 8:00:01 AM

Your CFO asks a reasonable question: "Why should we spend $30K annually on AI marketing tools when our current tools work fine?" You respond with...

AI ROI Digital marketing Budget
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AI tools for developer marketing automate code examples, optimize technical documentation, and enhance community engagement while maintaining the authenticity developers demand.

7 min read

AI Tools for Developer-Focused SaaS Marketing

Picture of SaaS Writing Team SaaS Writing Team: Jan 19, 2026 8:00:02 AM

Developers see through marketing faster than any audience. They've been trained to spot vaporware, smell overhyped features, and dismiss claims that...

Audience SaaS marketing AI tools Developer
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AI marketing for vertical SaaS requires industry-specific approaches that address healthcare compliance, financial regulations, and technical manufacturing audiences effectively.

6 min read

AI Marketing for Vertical SaaS: Industry-Specific Strategies and Tools

Picture of SaaS Writing Team SaaS Writing Team: Jan 19, 2026 8:00:01 AM

Horizontal SaaS marketing targets broad audiences. Vertical SaaS speaks to specific industries with unique pain points, regulatory requirements,...

Niche marketing SaaS marketing App marketing Digital marketing
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