SaaS Writing Team

Learn proven strategies from industry leaders, with specific examples, implementation tips, and advanced metrics for creating onboarding journeys that convert trial users into loyal customers.

8 min read

The Evolution of SaaS Onboarding: From Functional to Experiential Approaches

Picture of SaaS Writing Team SaaS Writing Team: Mar 18, 2025 11:31:03 AM

Successful user onboarding has evolved from a simple series of functional steps to a carefully orchestrated experience that drives activation, retention, and expansion. As product complexity increases and user patience decreases, the stakes for...

Technology SaaS marketing
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This guide helps product leaders and marketers expand globally while maintaining their core value proposition, with research-backed approaches to product adaptation, content localization, and market-specific customer experiences.

5 min read

SaaS Localization: Global Expansion Without Losing Your Core Message

Picture of SaaS Writing Team SaaS Writing Team: Mar 18, 2025 11:23:26 AM

For SaaS leaders eyeing global markets, localization represents both tremendous opportunity and significant challenge. Beyond mere translation,...

Sales SaaS marketing Growth
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Compare product-led growth and sales-led growth strategies for SaaS companies. Discover which approach aligns best with your product complexity, pricing model, and target market.

12 min read

Product-Led Growth vs. Sales-Led Growth

Picture of SaaS Writing Team SaaS Writing Team: Mar 2, 2025 2:48:43 PM

In SaaS, how you acquire and retain customers can be as important as what your product actually does. Two dominant go-to-market strategies have...

Sales Product marketing Growth
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Learn how companies like Salesforce, HubSpot, and Canva use anchoring, decoy effects, and strategic tier structures to maximize revenue while maintaining margins.

8 min read

The Psychology of SaaS Pricing: Convert Without Discounting

Picture of SaaS Writing Team SaaS Writing Team: Mar 2, 2025 2:41:24 PM

For SaaS marketers, pricing strategy represents one of your most powerful—yet often underutilized—marketing levers. While product features, content...

Sales Psychology SaaS marketing Pricing
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From account setup to advanced targeting, creative strategy, and measurement—learn how to build, optimize, and scale successful Meta ad campaigns.

4 min read

SaaS Advertising on Meta

Picture of SaaS Writing Team SaaS Writing Team: Feb 9, 2025 3:34:50 PM

When most B2B SaaS marketers think about social advertising, LinkedIn often comes to mind first. However, Facebook's advertising platform has evolved...

SaaS marketing Facebook Ads
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Learn how to tie marketing to revenue through subscriber growth, product expansion, new market entry, retention, upsells, and partnerships.

4 min read

Revenue Growth Strategies for SaaS Companies

Picture of SaaS Writing Team SaaS Writing Team: Jan 31, 2025 6:25:58 PM

SaaS companies operate in a dynamic, competitive landscape where revenue growth depends on balancing customer acquisition, retention, and expansion....

SaaS marketing Growth
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Learn strategies for lead nurturing, onboarding, segmentation, behavioral triggers, subscription retention, and key performance metrics to drive growth.

4 min read

A SaaS Email Marketing Framework

Picture of SaaS Writing Team SaaS Writing Team: Jan 31, 2025 6:17:58 PM

Email marketing is one of the most effective tools for SaaS companies to drive customer acquisition, engagement, and retention. Unlike other...

email SaaS marketing
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Start building your Customer Health Score today, and unlock actionable insights to ensure customer success and long-term growth.

3 min read

How to Create a Customer Health Score

Picture of SaaS Writing Team SaaS Writing Team: Dec 17, 2024 6:06:40 PM

A Customer Health Score (CHS) is an essential tool for professional marketers looking to proactively measure customer satisfaction, engagement, and...

Marketing Audience Data SaaS marketing
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Each email should move the user closer to understanding how your product solves their specific challenges.

2 min read

Free Trial Emails: Converting Trial Users to Paying Customers

Picture of SaaS Writing Team SaaS Writing Team: Dec 17, 2024 6:01:43 PM

Converting free trial users into paying customers is crucial for SaaS companies' growth. According to Totango's SaaS benchmark report, the average...

email SaaS marketing
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For SaaS business owners, success starts long before the official launch day.

3 min read

Build Before You Launch: Practical Tips for SaaS Business Owners

Picture of SaaS Writing Team SaaS Writing Team: Dec 3, 2024 5:58:00 PM

Launching a SaaS business is an exciting milestone, but a successful launch requires careful preparation and groundwork. Before unveiling your...

Product marketing SaaS marketing
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