6 min read
SaaS Writing Team: Aug 18, 2025 8:00:00 AM
When a construction project manager evaluates software, they're not looking for "workflow optimization"—they're seeking solutions for change orders, RFIs, and submittal tracking. Vertical SaaS companies that understand the difference between...
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8 min read
SaaS Writing Team: Aug 11, 2025 8:00:00 AM
Your marketing technology stack is probably a graveyard of good intentions.
3 min read
SaaS Writing Team: Aug 11, 2025 8:00:00 AM
Most SaaS marketers are drowning in a sea of sameness. Their content reads like it was assembled in a factory—predictable, forgettable, and...
6 min read
SaaS Writing Team: Aug 5, 2025 8:43:45 PM
Your SaaS blog publishes one evergreen piece a month that gets 47 views and zero conversions. Meanwhile, your competitors are building daily habits...
3 min read
SaaS Writing Team: Aug 5, 2025 8:34:09 PM
Your cohort analysis dashboard shows 85% retention at month 3, so you're celebrating. Meanwhile, those "retained" customers haven't logged in for...
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5 min read
SaaS Writing Team: Jul 21, 2025 8:00:00 AM
Software purchasing decisions happen within networks of trust, not through traditional advertising channels. When a marketing operations manager...
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4 min read
SaaS Writing Team: Jul 21, 2025 8:00:00 AM
TikTok's algorithm doesn't distinguish between B2B and B2C content—it amplifies what people actually watch. When procurement managers scroll through...
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4 min read
SaaS Writing Team: Jul 17, 2025 12:13:42 PM
Your SaaS product doesn't compete with competitors—it competes with the neural pathways that govern human behavior. Every habit your users form...
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4 min read
SaaS Writing Team: Jul 17, 2025 11:59:04 AM
Churned customers aren't lost prospects—they're informed critics who've experienced your product intimately and found it lacking. This knowledge...
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3 min read
SaaS Writing Team: Jul 17, 2025 11:55:06 AM
Chrome's cookie deprecation affects 67% of global browser traffic. For SaaS companies relying on cross-domain tracking, this represents a fundamental...