SAAS MARKETING Blog

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AI marketing requires new team structures balancing human creativity with automation. Discover emerging roles, training approaches, and organizational design for AI-enhanced marketing teams.

7 min read

AI Marketing Team Structure: Roles, Skills, and Organizational Design

Your marketing team was built for pre-AI workflows. Content marketer writes blog posts. Demand gen manager runs campaigns. Designer creates assets....

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Learn how to build a customer advisory board that actually improves your SaaS product—from selecting the right members to running productive meetings that drive innovation.

3 min read

Building an Effective Customer Advisory Board for Your SaaS Product

Your customers have opinions about your product. Lots of them. Some are brilliant. Some are nonsense. The challenge is figuring out which is which...

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For SaaS business owners, a playbook is a strategic resource

3 min read

What is a Business Playbook? A Guide for SaaS Business Owners

In the fast-paced world of Software as a Service (SaaS), clarity and consistency are crucial for scaling operations, improving efficiency, and...

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