SAAS MARKETING Blog

Because this is its own animal.

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Compare product-led growth and sales-led growth strategies for SaaS companies. Discover which approach aligns best with your product complexity, pricing model, and target market.

12 min read

Product-Led Growth vs. Sales-Led Growth

In SaaS, how you acquire and retain customers can be as important as what your product actually does. Two dominant go-to-market strategies have emerged as the primary approaches for scaling SaaS businesses: Product-Led Growth (PLG) and Sales-Led...

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Learn how companies like Salesforce, HubSpot, and Canva use anchoring, decoy effects, and strategic tier structures to maximize revenue while maintaining margins.

8 min read

The Psychology of SaaS Pricing: Convert Without Discounting

For SaaS marketers, pricing strategy represents one of your most powerful—yet often underutilized—marketing levers. While product features, content...

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From account setup to advanced targeting, creative strategy, and measurement—learn how to build, optimize, and scale successful Meta ad campaigns.

4 min read

SaaS Advertising on Meta

When most B2B SaaS marketers think about social advertising, LinkedIn often comes to mind first. However, Facebook's advertising platform has evolved...

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Learn how to tie marketing to revenue through subscriber growth, product expansion, new market entry, retention, upsells, and partnerships.

4 min read

Revenue Growth Strategies for SaaS Companies

SaaS companies operate in a dynamic, competitive landscape where revenue growth depends on balancing customer acquisition, retention, and expansion....

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Learn strategies for lead nurturing, onboarding, segmentation, behavioral triggers, subscription retention, and key performance metrics to drive growth.

4 min read

A SaaS Email Marketing Framework

Email marketing is one of the most effective tools for SaaS companies to drive customer acquisition, engagement, and retention. Unlike other...

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Start building your Customer Health Score today, and unlock actionable insights to ensure customer success and long-term growth.

3 min read

How to Create a Customer Health Score

A Customer Health Score (CHS) is an essential tool for professional marketers looking to proactively measure customer satisfaction, engagement, and...

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 Each email should move the user closer to understanding how your product solves their specific challenges.

2 min read

Free Trial Emails: Converting Trial Users to Paying Customers

Converting free trial users into paying customers is crucial for SaaS companies' growth. According to Totango's SaaS benchmark report, the average...

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For SaaS business owners, success starts long before the official launch day.

3 min read

Build Before You Launch: Practical Tips for SaaS Business Owners

Launching a SaaS business is an exciting milestone, but a successful launch requires careful preparation and groundwork. Before unveiling your...

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For SaaS business owners, a playbook is a strategic resource

3 min read

What is a Business Playbook? A Guide for SaaS Business Owners

In the fast-paced world of Software as a Service (SaaS), clarity and consistency are crucial for scaling operations, improving efficiency, and...

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SaaS sales velocity is not just a metric—it’s a competitive advantage.

4 min read

SaaS Sales Velocity

Achieving sales velocity is critical to scaling effectively. Sales velocity is a metric that quantifies how quickly your company generates revenue...

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