SAAS MARKETING Blog

Because this is its own animal.

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Build robust SaaS marketing attribution models using first-party data. Technical frameworks, calculations, and tools for post-cookie marketing measurement.

3 min read

SaaS Marketing Attribution in a Cookieless World

SaaS Writing Team: Jul 17, 2025 11:55:06 AM

Chrome's cookie deprecation affects 67% of global browser traffic. For SaaS companies relying on cross-domain tracking, this represents a fundamental shift from passive data collection to active relationship building. The solution isn't finding...

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Master self-service purchasing optimization with conversion-focused design, friction reduction strategies, and buyer psychology insights that transform SaaS trial users into paying customers.

6 min read

Self-Service Purchasing Flows for SaaS Buyers

SaaS Writing Team: Jul 14, 2025 8:00:00 AM

Your self-service purchasing flow is hemorrhaging revenue. Prospects who've already decided to buy are abandoning their transactions at step 3 of...

Sales Buyer Journey

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Master event-triggered marketing automations that drive SaaS customer success through behavioral triggers, lifecycle optimization, and data-driven engagement strategies.

6 min read

Event-Triggered Marketing Automations for the SaaS Customer Lifecycle

SaaS Writing Team: Jul 14, 2025 8:00:00 AM

A prospect downloads your competitor comparison guide at 2:47 AM. Your automation system detects this high-intent behavior and triggers a...

SaaS marketing Event marketing

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Master buyer intent data to transform your SaaS marketing strategy with predictive lead scoring, optimized funnels, and data-driven targeting that drives revenue growth.

6 min read

Buyer Intent Data in SaaS

SaaS Writing Team: Jul 11, 2025 12:37:21 PM

Your marketing automation platform shows 500 leads this month, but only 12 became customers. Your sales team wastes hours calling prospects who...

Data SaaS marketing

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Discover how to integrate UX and marketing functions in SaaS organizations to create seamless user experiences that drive acquisition, retention, and expansion.

5 min read

User Experience as a Marketing Function

SaaS Writing Team: Jul 11, 2025 12:32:53 PM

Your marketing team promises effortless onboarding, but your signup flow requires 14 fields and three verification steps. Your content marketing...

SaaS marketing User Experience

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Learn proven tactics for balancing free value with premium incentives to maximize SaaS growth and revenue.

6 min read

Freemium Done Right: Conversion Strategies That Don't Cannibalize Paid Plans

SaaS Writing Team: May 26, 2025 3:12:24 PM

The freemium model seduces SaaS founders with promises of viral growth and massive user acquisition, but the reality often tells a different story....

SaaS marketing App marketing Customer experience

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