SAAS MARKETING Blog

Because this is its own animal.

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Top-of-funnel marketing is an essential starting point for building relationships with potential SaaS customers.

4 min read

Top of Funnel Marketing for SaaS

Picture of Writing Team Writing Team: Nov 25, 2024 4:35:11 PM

Top-of-funnel (TOFU) marketing plays a vital role in attracting potential customers to your SaaS business. This stage is about creating awareness, sparking interest, and establishing your brand as a go-to resource for solving specific problems. The...

SaaS marketing Funnel
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Reducing SaaS churn requires a systematic approach combining product excellence, customer success, and strategic pricing.

2 min read

Understanding and Reducing SaaS Churn

Picture of SaaS Writing Team SaaS Writing Team: Nov 7, 2024 10:25:50 AM

SaaS churn represents the rate at which customers discontinue their subscriptions over a specific period. This crucial metric indicates business...

Audience Customer retention
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Net Revenue Retention is a crucial indicator of SaaS business health, revealing the true state of customer relationships and long-term sustainability.

2 min read

Understanding Net Revenue Retention (NRR)

Picture of SaaS Writing Team SaaS Writing Team: Nov 7, 2024 10:21:30 AM

Net Revenue Retention (NRR), sometimes called Net Dollar Retention (NDR), measures the recurring revenue generated from existing customers over time....

Sales SaaS marketing
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Each model—SaaS, PaaS, and IaaS—offers unique advantages and challenges.

2 min read

SaaS vs PaaS vs IaaS

Picture of SaaS Writing Team SaaS Writing Team: Nov 7, 2024 10:17:56 AM

Each cloud computing model—SaaS, PaaS, and IaaS—addresses different needs, from providing end-user software to offering comprehensive infrastructure...

Technology SaaS marketing
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For SaaS founders aiming to grow ARR, these strategies provide a foundation to improve performance.

3 min read

Strategies to Boost ARR and MRR for SaaS

Picture of SaaS Writing Team SaaS Writing Team: Nov 7, 2024 10:14:58 AM

For SaaS businesses, ARR (Annual Recurring Revenue) and MRR (Monthly Recurring Revenue) are two of the most important metrics for evaluating growth....

Sales SaaS marketing
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Achieving net negative churn is within reach if you prioritize your existing customers.

3 min read

What is Negative Churn, and How Can SaaS Companies Achieve It?

Picture of SaaS Writing Team SaaS Writing Team: Nov 7, 2024 10:06:30 AM

Negative churn is the ultimate goal for SaaS businesses—a metric that represents unlimited revenue growth potential. Understanding how to achieve it...

Customer retention SaaS marketing
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Facebook ads offer a unique way to reach potential SaaS customers outside traditional platforms like LinkedIn.

4 min read

B2B SaaS Ads for Facebook

Picture of SaaS Writing Team SaaS Writing Team: Nov 7, 2024 10:04:05 AM

If you had only a few seconds to convince someone your SaaS product meets their needs, what would you say? Creating an effective ad means tailoring...

Facebook Ads
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By leveraging these strategies, you’ll be well-equipped to optimize your customer retention strategy

2 min read

Maximizing Customer Retention with Personalized Offers

Picture of SaaS Writing Team SaaS Writing Team: Nov 7, 2024 9:59:47 AM

Retaining customers is as vital as acquiring new ones. According to the 2024 State of Subscriptions and Revenue Growth report, 86% of subscription...

Customer retention SaaS marketing
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SaaS marketing success hinges on understanding customer needs, optimizing acquisition channels, and implementing a strategic trial model.

2 min read

SaaS Trial Strategies for Conversions

Picture of SaaS Writing Team SaaS Writing Team: Nov 7, 2024 9:54:08 AM

When it comes to SaaS products, trials are one of the most effective tools to let your product sell itself. Whether it’s a short or extended trial,...

Sales SaaS marketing
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SaaS marketing is more than selling a product—it’s about delivering a service.

3 min read

What Is SaaS Marketing?

Picture of SaaS Writing Team SaaS Writing Team: Nov 7, 2024 9:49:07 AM

SaaS marketing is a unique approach tailored to promote software-as-a-service products. This type of marketing benefits any SaaS business, from...

Niche marketing SaaS marketing
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