3 min read
SaaS Writing Team: Dec 17, 2024 6:06:40 PM
A Customer Health Score (CHS) is an essential tool for professional marketers looking to proactively measure customer satisfaction, engagement, and the likelihood of churn or expansion. By quantifying the overall health of a customer, you gain...
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2 min read
SaaS Writing Team: Dec 17, 2024 6:01:43 PM
Converting free trial users into paying customers is crucial for SaaS companies' growth. According to Totango's SaaS benchmark report, the average...
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SaaS Writing Team: Dec 3, 2024 5:58:00 PM
Launching a SaaS business is an exciting milestone, but a successful launch requires careful preparation and groundwork. Before unveiling your...
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SaaS Writing Team: Dec 3, 2024 5:53:55 PM
In the fast-paced world of Software as a Service (SaaS), clarity and consistency are crucial for scaling operations, improving efficiency, and...
4 min read
Writing Team: Nov 25, 2024 4:40:48 PM
Achieving sales velocity is critical to scaling effectively. Sales velocity is a metric that quantifies how quickly your company generates revenue...
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Writing Team: Nov 25, 2024 4:35:11 PM
Top-of-funnel (TOFU) marketing plays a vital role in attracting potential customers to your SaaS business. This stage is about creating awareness,...
2 min read
SaaS Writing Team: Nov 7, 2024 10:25:50 AM
SaaS churn represents the rate at which customers discontinue their subscriptions over a specific period. This crucial metric indicates business...
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SaaS Writing Team: Nov 7, 2024 10:21:30 AM
Net Revenue Retention (NRR), sometimes called Net Dollar Retention (NDR), measures the recurring revenue generated from existing customers over time....
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SaaS Writing Team: Nov 7, 2024 10:17:56 AM
Each cloud computing model—SaaS, PaaS, and IaaS—addresses different needs, from providing end-user software to offering comprehensive infrastructure...
3 min read
SaaS Writing Team: Nov 7, 2024 10:14:58 AM
For SaaS businesses, ARR (Annual Recurring Revenue) and MRR (Monthly Recurring Revenue) are two of the most important metrics for evaluating growth....
