SAAS MARKETING Blog

Because this is its own animal.

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Master category creation strategies for SaaS startups. Learn how to define, market, and dominate new software categories with proven frameworks from successful market pioneers.

6 min read

Category Creation for SaaS: Marketing Strategies for Market Pioneers

Picture of SaaS Writing Team SaaS Writing Team: Aug 18, 2025 8:00:00 AM

When Salesforce invented "Customer Relationship Management" software in 1999, they weren't just building a product—they were creating an entirely new way businesses thought about customer data. Today's most valuable SaaS companies didn't win by...

Product marketing SaaS marketing
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Master vertical SaaS marketing strategies for industry-specific software. Learn how healthcare, construction, and restaurant SaaS companies achieve deeper market penetration than horizontal competitors.

6 min read

Vertical SaaS Marketing: Strategies for Industry-Specific Software

Picture of SaaS Writing Team SaaS Writing Team: Aug 18, 2025 8:00:00 AM

When a construction project manager evaluates software, they're not looking for "workflow optimization"—they're seeking solutions for change orders,...

Product marketing SaaS marketing Digital marketing
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Transform your SaaS marketing stack from disconnected tools into an integrated intelligence system. Expert strategies for integration, governance, and ROI optimization that eliminate waste and amplify results.

8 min read

Is That a Graveyard Or Your  Martech Stack?

Picture of SaaS Writing Team SaaS Writing Team: Aug 11, 2025 8:00:00 AM

Your marketing technology stack is probably a graveyard of good intentions.

Marketing Technology
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Custom AI agents for SaaS thought leadership that manufacture market authority, not commodity content.

3 min read

Custom AI Agents for SaaS Thought Leadership Content Creation

Picture of SaaS Writing Team SaaS Writing Team: Aug 11, 2025 8:00:00 AM

Most SaaS marketers are drowning in a sea of sameness. Their content reads like it was assembled in a factory—predictable, forgettable, and...

SaaS marketing Generative AI Thought Leadership
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Learn how SaaS companies can build brand authority and drive organic traffic using the Winsome Marketing Daily Newsroom Model - a scalable content strategy that curates industry news for engagement and lead generation.

6 min read

The Winsome Marketing Daily Newsroom Model for SaaS

Picture of SaaS Writing Team SaaS Writing Team: Aug 5, 2025 8:43:45 PM

Your SaaS blog publishes one evergreen piece a month that gets 47 views and zero conversions. Meanwhile, your competitors are building daily habits...

seo GEO News
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Master advanced cohort analysis for SaaS marketing optimization. Learn to track customer lifetime value, feature adoption, and revenue expansion beyond simple retention rates.

3 min read

Cohort Analysis for SaaS Marketing: Beyond Basic Retention Metrics

Picture of SaaS Writing Team SaaS Writing Team: Aug 5, 2025 8:34:09 PM

Your cohort analysis dashboard shows 85% retention at month 3, so you're celebrating. Meanwhile, those "retained" customers haven't logged in for...

Data Customer acquisition
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Master SaaS influencer marketing with systematic frameworks for finding micro-influencers and thought leaders. Practical strategies for building niche market authority through strategic partnerships.

5 min read

SaaS Influencer Marketing: Build Authority in Niche Markets

Picture of SaaS Writing Team SaaS Writing Team: Jul 21, 2025 8:00:00 AM

Software purchasing decisions happen within networks of trust, not through traditional advertising channels. When a marketing operations manager...

SaaS marketing Influencers
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Master SaaS marketing on TikTok with B2B strategies for the creator economy. Account setup, content frameworks, and posting strategies that drive professional software adoption.

4 min read

SaaS Marketing on TikTok: B2B Strategies for the Creator Economy

Picture of SaaS Writing Team SaaS Writing Team: Jul 21, 2025 8:00:00 AM

TikTok's algorithm doesn't distinguish between B2B and B2C content—it amplifies what people actually watch. When procurement managers scroll through...

SaaS marketing TikTok B2B Marketing
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Apply neuroscience principles to SaaS marketing and product design. Behavioral psychology frameworks, habit formation triggers, and testing strategies for sticky products.

4 min read

SaaS Habit Formation: Building Sticky Products

Picture of SaaS Writing Team SaaS Writing Team: Jul 17, 2025 12:13:42 PM

Your SaaS product doesn't compete with competitors—it competes with the neural pathways that govern human behavior. Every habit your users form...

SaaS marketing
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Systematic customer winback strategies for SaaS companies. 15 proven reverse onboarding tactics to re-engage churned customers and rebuild subscription relationships.

4 min read

Reverse Onboarding: How to Win Back Churned SaaS Customers

Picture of SaaS Writing Team SaaS Writing Team: Jul 17, 2025 11:59:04 AM

Churned customers aren't lost prospects—they're informed critics who've experienced your product intimately and found it lacking. This knowledge...

SaaS marketing Churn prevention
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