Writing Team

Our Writing Team consists of AI marketing specialists who decode emerging technologies and translate complex artificial intelligence trends into actionable growth strategies for forward-thinking businesses.

Your audience isn't ignoring you—their brains have habituated to your patterns. Neuroscience reveals why consistent messaging creates neural blindness and how to break habituation without destroying brand identity.

4 min read

Habituation in Digital Marketing: When Repetition Kills Engagement

Picture of Writing Team Writing Team: Dec 29, 2025 8:00:01 AM

You send the same newsletter format every Tuesday. Same layout, same tone, same call-to-action placement. Open rates decline 3% monthly. You blame "inbox saturation" or "engagement fatigue."

Behavior Digital marketing Engagement
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Not all AI models work the same way. Here's why Claude Opus might solve your hallucination problem—and when to use Sonnet, ChatGPT, or Gemini instead.

3 min read

Why Opus Thinks Harder: A Practical Guide to Choosing the Right AI Model

Picture of Writing Team Writing Team: Dec 29, 2025 8:00:00 AM

I've been having hallucination problems with Claude lately—like, throw my laptop out the window level of frustration. It won't listen to me. It...

Chatbot Claude Large language models Anthropic
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Subscription models promised convenience. They delivered exhaustion. Cultural anthropology reveals why consumers are rejecting recurring charges—and it's not about the money.

4 min read

The Anthropology of Subscription Fatigue: Why Consumers Are Canceling Everything

Picture of Writing Team Writing Team: Dec 29, 2025 7:59:59 AM

Netflix, Spotify, Dropbox, Adobe, NYT, Peloton, HelloFresh, Dollar Shave Club, LinkedIn Premium, YouTube Premium, ChatGPT Plus, Calm, Headspace, and...

Behavior Customer experience Subscription models
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Waiting isn't dead time—it's when value gets created. Neuroscience reveals why delayed gratification increases perceived worth and how brands weaponize anticipation to drive premium pricing.

4 min read

The Psychology of Waiting: How Anticipation Drives Consumer Value

Picture of Writing Team Writing Team: Dec 29, 2025 7:59:59 AM

Apple doesn't sell you a phone. They sell you six months of waiting for one. Supreme doesn't sell streetwear. They sell Thursday mornings standing in...

Sales Psychology Lead generation Neuroscience
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AI chatbots are becoming the first stop for research, but most brands have no idea how they appear—or if they appear at all. Here's the test you need to run today.

4 min read

Search for Your Brand in ChatGPT Right Now

Picture of Writing Team Writing Team: Dec 29, 2025 7:59:59 AM

I thought this was something to be conscious of: if you just go into your chat and search for your brand, or any brand, see if it pops up and how it...

Chatbot OpenAI ChatGPT
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Memory isn't storage—it's reconstruction. Brands that understand memory architecture don't just create recall, they engineer the mental infrastructure where purchasing decisions actually happen.

4 min read

Memory Architecture in Marketing: How Brands Build Mental Real Estate

Picture of Writing Team Writing Team: Dec 22, 2025 8:00:03 AM

You remember the Nike swoosh. The Intel jingle. The specific shade of Tiffany blue. But you don't remember them—you reconstruct them every time you...

Branding Psychology Digital marketing Communication
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After years of misinformation and AI slop, consumer trust has collapsed. We examine how brands can rebuild credibility in a skeptical marketplace where authenticity has become performative theater.

3 min read

The Trust Economy: Rebuilding Consumer Faith After the Information Wars

Picture of Writing Team Writing Team: Dec 22, 2025 8:00:03 AM

Remember when a brand could simply exist without having to constantly prove it wasn't lying? Those were good days. Simpler times. Now we live in an...

Psychology Communication Informational Design Promotion
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Decades of loyalty evaporate overnight. Neuroscience reveals why customer defection isn't rational—it's neurological. Understanding the brain's switching mechanisms changes everything about retention.

4 min read

The Neuroscience of Brand Switching: Why Loyal Customers Suddenly Leave

Picture of Writing Team Writing Team: Dec 22, 2025 8:00:02 AM

Your most loyal customer just left. They've been with you for seven years. Recommended you to colleagues. Defended your pricing to skeptics. Then one...

Branding Psychology Digital marketing
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AI doesn't just read your website—it pulls from everywhere. Inconsistent messaging across platforms confuses AI and tanks your discoverability. Here's why consistency is now non-negotiable.

6 min read

The AI Consistency Imperative: Why Your Brand Message Must Be Identical Everywhere

Picture of Writing Team Writing Team: Dec 22, 2025 8:00:02 AM

For AI to read your site and your brand, you almost need to have consistent messaging across all platforms. That would be your leadership team, the...

Branding AI Voice search
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AI didn't eliminate marketing jobs—it eliminated marketing tasks. Here's how the shift from execution to strategy is changing what marketers actually spend their time doing.

7 min read

How AI Changed What Marketers Actually Do All Day

Picture of Writing Team Writing Team: Dec 22, 2025 7:59:59 AM

Speed became a competitive advantage this year, but not the kind of speed people expected. It's not about working less—it's about reallocating time...

Generative AI Training Digital marketing B2B Marketing
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