Writing Team

Our Writing Team consists of AI marketing specialists who decode emerging technologies and translate complex artificial intelligence trends into actionable growth strategies for forward-thinking businesses.

Ambient computing makes technology invisible—and traditional marketing obsolete. Learn how smart homes, wearables, and predictive AI create new marketing contexts where utility beats interruption, plus three strategies that actually work when screens disappear.

10 min read

Ambient Computing and Marketing: When Technology Becomes Invisible

Writing Team: Oct 6, 2025 8:00:00 AM

The best technology disappears. It becomes so seamlessly integrated into our environment that we stop noticing it's there at all.

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Demographics tell you who customers are. Psychographics reveal why they buy. Learn how to shift from age and income targeting to values-based behavioral segmentation that actually predicts purchases—plus a complete change management roadmap for marketing teams.

8 min read

The Death of Demographics: Why Psychographics Rule the Future

Writing Team: Sep 29, 2025 2:27:32 PM

Demographics told us who customers are. Psychographics tell us why they buy.

Marketing Psychology Demographics

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Voice technology is reshaping how customers search and interact with brands. Learn how to optimize for conversational queries, voice commerce, and multimodal experiences beyond Alexa and Siri.

4 min read

Voice-First Marketing: Beyond Alexa and Siri

Writing Team: Sep 29, 2025 2:22:01 PM

Voice technology has evolved far beyond setting kitchen timers and checking the weather. Smart speakers are in 35% of US households, according to NPR...

Voice search Voice AI

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Explore the deep psychological and cultural forces behind unboxing culture, from ancient ritual origins to modern status signaling and the sophisticated psychology of packaging design.

2 min read

Unboxing: Ritual, Status, and the Psychology of Packaging

Writing Team: Sep 22, 2025 8:00:00 AM

The act of opening a package has transformed from mundane necessity into cultural phenomenon. Unboxing videos generate billions of views, premium...

Sales Marketing Psychology

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Discover how legacy brands like Nestlé, Delta, and Swiss watchmakers transform shared cultural memories into enduring value through strategic heritage storytelling.

4 min read

Collective Memory and Brand Heritage: How Shared Stories Build Value

Writing Team: Sep 22, 2025 8:00:00 AM

Brand value transcends functional benefits or market positioning. The world's most enduring companies understand a fundamental truth: they exist not...

Branding Storytelling

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