8 min read
The Loneliness Economy: Marketing to Isolated Consumers
A 28-year-old woman spends $89 monthly on a subscription service that sends her personalized text messages throughout the day, simulating friendship.
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8 min read
A 28-year-old woman spends $89 monthly on a subscription service that sends her personalized text messages throughout the day, simulating friendship.
READ NOW
4 min read
Your analytics are telling you a story that doesn't make sense.
6 min read
"Things will go back to normal once the pandemic ends."
2 min read
We had a problem. Actually, we had twelve problems, all neatly organized in a folder labeled "Lead Magnets." Each one was a beautifully designed PDF....
4 min read
Most content strategies suffer from one of two problems: publishing too little to gain momentum, or publishing so much that quality collapses under...
4 min read
Your boss is thrilled. Your average position in Google Search Console jumped from 45 to 8.5 overnight. Your rankings look incredible. Your visibility...
4 min read
My seven-year-old niece asked Alexa to "find videos of cats doing silly things" last week.
9 min read
I watched a marketing director spend twenty minutes fighting with ChatGPT last week.
3 min read
Your audience is getting smarter. Not in the traditional sense, but in the way a body develops immunity to pathogens it's encountered before. Every...
6 min read
Most businesses treat international SEO like a translation project. They run their English content through a service, swap out the text, and wonder...