Writing Team

Our Writing Team consists of AI marketing specialists who decode emerging technologies and translate complex artificial intelligence trends into actionable growth strategies for forward-thinking businesses.

Memory isn't storage—it's reconstruction. Brands that understand memory architecture don't just create recall, they engineer the mental infrastructure where purchasing decisions actually happen.

4 min read

Memory Architecture in Marketing: How Brands Build Mental Real Estate

Picture of Writing Team Writing Team: Dec 22, 2025 8:00:03 AM

You remember the Nike swoosh. The Intel jingle. The specific shade of Tiffany blue. But you don't remember them—you reconstruct them every time you think you're remembering them. Your brain isn't a filing cabinet. It's a construction site constantly...

Branding Psychology Digital marketing Communication
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After years of misinformation and AI slop, consumer trust has collapsed. We examine how brands can rebuild credibility in a skeptical marketplace where authenticity has become performative theater.

3 min read

The Trust Economy: Rebuilding Consumer Faith After the Information Wars

Picture of Writing Team Writing Team: Dec 22, 2025 8:00:03 AM

Remember when a brand could simply exist without having to constantly prove it wasn't lying? Those were good days. Simpler times. Now we live in an...

Psychology Communication Informational Design Promotion
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Decades of loyalty evaporate overnight. Neuroscience reveals why customer defection isn't rational—it's neurological. Understanding the brain's switching mechanisms changes everything about retention.

4 min read

The Neuroscience of Brand Switching: Why Loyal Customers Suddenly Leave

Picture of Writing Team Writing Team: Dec 22, 2025 8:00:02 AM

Your most loyal customer just left. They've been with you for seven years. Recommended you to colleagues. Defended your pricing to skeptics. Then one...

Branding Psychology Digital marketing
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AI doesn't just read your website—it pulls from everywhere. Inconsistent messaging across platforms confuses AI and tanks your discoverability. Here's why consistency is now non-negotiable.

6 min read

The AI Consistency Imperative: Why Your Brand Message Must Be Identical Everywhere

Picture of Writing Team Writing Team: Dec 22, 2025 8:00:02 AM

For AI to read your site and your brand, you almost need to have consistent messaging across all platforms. That would be your leadership team, the...

Branding AI Voice search
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AI didn't eliminate marketing jobs—it eliminated marketing tasks. Here's how the shift from execution to strategy is changing what marketers actually spend their time doing.

7 min read

How AI Changed What Marketers Actually Do All Day

Picture of Writing Team Writing Team: Dec 22, 2025 7:59:59 AM

Speed became a competitive advantage this year, but not the kind of speed people expected. It's not about working less—it's about reallocating time...

Generative AI Training Digital marketing B2B Marketing
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Websites aren't just information repositories anymore. Discover why building community on your owned properties is the search strategy that will matter most in 2026.

4 min read

Your Website as Community: The Search Strategy Nobody's Talking About

Picture of Writing Team Writing Team: Dec 22, 2025 7:59:59 AM

Your website being a community—this one is fun, and I've been seeing more of this. It's a little different, but I think the shift toward wanting...

seo Website Community AI search
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AI search tracking is a black box, and the tools claiming to solve it aren't ready. Here's why personalization makes measurement nearly impossible—and what to do about it.

3 min read

Why AI Search Is (Currently) Impossible to Track

Picture of Writing Team Writing Team: Dec 22, 2025 7:59:59 AM

We've been talking about personalization and marketing for, like, twelve thousand million trillion years. We know how important it is, and how great...

seo Data AI tools AI search
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AI suddenly started giving outlines first, asking for approval, and bloating word counts. Reddit thinks it's deliberate. Here's what's actually happening with token usage

5 min read

Is AI Deliberately Inflating Word Counts to Charge You More?

Picture of Writing Team Writing Team: Dec 15, 2025 8:00:00 AM

There's a bunch of speculation on Reddit about this. The runaround of, like, when it's like "are you sure," and "approve this," and it gives outlines...

Chatbot Large language models AI technology
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SEO isn't dead—it's evolving. Cut through the sensationalism to understand what's actually changing in search and why Google still matters for your marketing strategy in 2025.

3 min read

The Death of SEO: Debunking the Internet's Favorite Marketing Myth

Picture of Writing Team Writing Team: Dec 14, 2025 2:20:30 PM

I can't tell you how many YouTube videos I've seen with gravestones and people dramatically falling backwards onto the grave of SEO. It's become the...

Lauren seo Technical SEO Website Keywords
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Discover how applying digital minimalism principles to your marketing—from websites to emails to social media—creates stronger engagement and better results through radical simplicity.

5 min read

Digital Minimalism Meets Marketing: Less Is Actually More

Picture of Writing Team Writing Team: Dec 8, 2025 7:59:59 AM

Every marketing team operates on the same assumption: more touchpoints equal more engagement.

Social media Niche marketing Website Email Marketing B2B Marketing
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