Writing Team

Our Writing Team consists of AI marketing specialists who decode emerging technologies and translate complex artificial intelligence trends into actionable growth strategies for forward-thinking businesses.

5 min read

Google's 2025 Year in Search: Hot Honey and Onyx Storm FTW

Writing Team: Dec 4, 2025 1:22:21 PM

Google released its 2025 Year in Search data, and the top trending search term globally wasn't a celebrity death, political crisis, or cultural phenomenon. It was "Gemini"—Google's own AI product. The company that controls search has successfully...

seo Research Google

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Previsible SEO's AI benchmark shows Claude Opus 4.1 leads at 84% on expert SEO questions, while human experts score 89%+. What the gap means for professional AI adoption.

4 min read

The AI SEO Benchmark: When Claude Opus 4.1 Beats GPT-5

Writing Team: Dec 4, 2025 1:14:26 PM

Previsible SEO released an AI SEO benchmark testing how well large language models handle expert-level search marketing questions. The results are...

Research Claude AI Models ChatGPT

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Google Discover now pushes AI Mode options within articles, offering to summarize publisher content users are already reading. What attention arbitrage means for publishers and engagement economics.

4 min read

Google Discover's AI Mode Push: Summarizing Your Content Before You Finish Reading It

Writing Team: Dec 4, 2025 1:11:18 PM

Google now offers AI Mode options directly within articles you're reading through Discover. Click the three-dot menu on any webpage in the Google...

seo GEO Google AI Mode

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Google tests AI-powered Search Console assistant that configures Performance reports through natural language. What conversational analytics means for SEO professionals and data accessibility.

4 min read

Google's AI-Powered Configuration Tool for Search Console

Writing Team: Dec 4, 2025 1:08:14 PM

Google quietly rolled out an AI-powered configuration tool for Search Console's Performance report, letting users request data views through natural...

seo Technical SEO Research Google

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Google's Vertex AI documentation reveals seven ranking signals that likely power AI Mode. Learn what this means for your SEO strategy

4 min read

Seven Signals Powering Google's AI Mode (Exposed in Vertex AI Documentation)

Writing Team: Dec 3, 2025 9:28:53 AM

Sometimes the best insights come from places you least expect. SEO analyst Metehan Yeşilyurt recently uncovered something remarkable: Google's...

seo Technical SEO GEO

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Discover how understanding natural human behavior cycles—beyond traditional holidays—can transform your content strategy and increase engagement throughout the year.

5 min read

Content Seasonality Beyond Holidays: Mapping Human Behavior Cycles

Writing Team: Dec 1, 2025 8:00:01 AM

Every content marketer knows to plan for Black Friday, back-to-school season, and year-end giving.

Marketing Product marketing Digital marketing

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Learn how borrowing proven content strategies from unrelated industries can unlock fresh approaches and break through the sameness plaguing your market.

3 min read

Cross-Pollination Content Strategy: Borrowing Ideas Across Industries

Writing Team: Dec 1, 2025 8:00:00 AM

Your industry's content all looks the same because everyone's copying each other.

Content strategy Copywriting Industry growth

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Creating lead magnets isn't enough. Learn why most downloadable content fails to convert and what infrastructure you actually need to turn free offers into qualified leads.

4 min read

The Lead Magnet Fallacy: Why Your Download Isn't Converting

Writing Team: Nov 24, 2025 1:25:40 PM

You spent three weeks creating the perfect lead magnet. Your team researched the pain points, crafted compelling copy, designed beautiful graphics,...

Content strategy Lead generation Lead nurture

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Your marketing strategy assumes a sophisticated audience. But what happens when your target market can't prioritize your solution, won't read your content, or lacks the knowledge to recognize their own problems?

5 min read

The Sophistication Gap: When Your Audience Isn't Who You Think They Are

Writing Team: Nov 24, 2025 1:25:33 PM

The marketing strategy looked perfect on paper. Target audience defined. Pain points identified. Value proposition crystalized. Content calendar...

Audience Lead generation

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Stop perfecting content nobody sees. Learn why early-stage brands need volume over polish to discover what works, where audiences live, and which messages actually convert.

3 min read

Quantity Over Quality: The Volume Imperative in Early-Stage Content Marketing

Writing Team: Nov 24, 2025 1:25:25 PM

Every marketing consultant will tell you the same thing: quality over quantity. Create fewer pieces of exceptional content rather than flooding the...

Content strategy Copywriting Lead generation

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