Writing Team

Our Writing Team consists of AI marketing specialists who decode emerging technologies and translate complex artificial intelligence trends into actionable growth strategies for forward-thinking businesses.

Discover how status quo bias and psychological inertia create invisible competitors in B2B sales, and learn strategies to overcome them.

3 min read

Status Quo Bias: Inertia Is Your Competitor

Picture of Writing Team Writing Team: Apr 27, 2026 12:00:00 AM

Your biggest competitor isn't the slick startup with venture capital backing or the industry giant with unlimited marketing budgets. It's the invisible force that keeps your prospects paralyzed in their current state, even when that state is...

Sales Psychology B2B Marketing
READ NOW
If your company LinkedIn page is posting to everyone and reaching no one, showcase pages are the fix. Here's what they are, when to use them, and how to build a system around them.

5 min read

LinkedIn Showcase Pages, Explained

Picture of Writing Team Writing Team: Apr 27, 2026 12:00:00 AM

There is a specific failure mode that multi-service businesses hit on LinkedIn, and it looks like this: the company page posts five or six times a...

Social media Community LinkedIn
READ NOW
Landing a podcast guest spot is only step one. Here's the full process for securing placements, preparing your guest, and turning every episode into a lasting content asset.

5 min read

How Podcast Placement Actually Works

Picture of Writing Team Writing Team: Apr 27, 2026 12:00:00 AM

There are roughly four million active podcasts in the world right now. Most of them are actively looking for guests. Which means the opportunity is...

Podcast Social media Digital marketing
READ NOW
Filming the video is the easy part. Here's the full playbook for turning every piece of video content into search traffic, blog posts, social posts, and leads.

6 min read

How to Market Your Video Content

Picture of Writing Team Writing Team: Apr 20, 2026 12:00:01 AM

Most businesses treat video production as the finish line. Film it, upload it, post a link on LinkedIn, move on. What they are actually doing is...

Video Digital marketing AI Video
READ NOW
YouTube captions are one of the most underused growth tools on the platform. Here's the formula for writing them in a way that drives clicks, watch time, and algorithm traction.

5 min read

How to Write YouTube Captions

Picture of Writing Team Writing Team: Apr 20, 2026 12:00:00 AM

Most people treat YouTube captions as an afterthought -- a box to check after the video is uploaded, filled in with a loose description and a few...

Video Content strategy YouTube
READ NOW
Discover why prospects at different funnel stages need completely different language strategies based on Construal Level Theory psychology research.

3 min read

The Psychology Behind Funnel Language

Picture of Writing Team Writing Team: Apr 19, 2026 11:59:59 PM

Ever wonder why your meticulously crafted sales copy converts like a lead balloon at the top of your funnel but performs like Shakespeare at the...

Psychology Funnel Language
READ NOW
Marketing teams are sitting on tech stacks they barely use, while new tools arrive faster than anyone can learn them. Here's what's actually happening and what to do about it.

6 min read

The MarTech Readiness Gap Is Real

Picture of Writing Team Writing Team: Apr 17, 2026 1:00:51 PM

According to Gartner, marketing technology utilization is 49% and declining. That means the average marketing team is using less than half of what it...

AI Capabilities AI Adoption Marketing technology
READ NOW
HubSpot renamed their Inbound conference to Unbound and sparked a minor internet panic. We broke down what it actually means -- and what it reveals about where marketing is really heading.

5 min read

Is Inbound Dead? The HubSpot 'Unbound' Rebrand

Picture of Writing Team Writing Team: Apr 17, 2026 12:53:01 PM

On April 7th, HubSpot announced that it was rebranding its annual Inbound marketing conference to Unbound. One letter changed. The internet responded...

Branding Inbound Marketing Hubspot
READ NOW
Not every business needs the same social media strategy. Here's how to think through your options -- from company page management to thought leadership programs to video -- and choose what actually fits.

6 min read

Your Social Media Strategy Options, Ranked

Picture of Writing Team Writing Team: Apr 17, 2026 11:56:32 AM

The question most businesses get wrong about social media is not which platform to use. Which strategy layer to start with? Post too broadly and...

Social media Content strategy
READ NOW
Writing Contests

6 min read

The Best Writing Contests for 2026

Picture of Writing Team Writing Team: Apr 12, 2026 11:21:46 AM

The Competitive Edge Most Writers Never Use Here's something most writing communities won't say out loud: the majority of working writers, even good...

Writing
READ NOW
1 2 3 4 5 Next