WINSOME MARKETING BLOG

Let's go deep.

GET ON THE LIST

Content strategy

Content doesn't die instantly—it decays. Understanding content half-life reveals which pieces to maintain, which to retire, and how to structure creation for longevity.

4 min read

The Half-Life of Content: Measuring How Long Your Articles Stay Relevant

Picture of Writing Team Writing Team: Jan 19, 2026 8:00:01 AM

In physics, half-life measures how long it takes for half of a substance to decay. Content has the same property. Your article generating 1,000...

Content strategy Copywriting AI content
READ NOW
Publish more or publish better? Content velocity and depth create opposing forces. We examine why the quality-quantity debate misses the actual optimization question.

3 min read

Content Velocity vs. Content Depth: The Quality-Quantity Paradox

Picture of Writing Team Writing Team: Jan 19, 2026 8:00:01 AM

Your competitor publishes daily. You publish monthly. They rank for 500 keywords. You rank for 50. But your 50 drive more conversions than their 500....

Content strategy Copywriting AI content
READ NOW
Aristotle understood persuasion better than most modern marketers. We examine how classical rhetoric's 2,400-year-old frameworks still explain why some marketing works and most doesn't.

5 min read

Marketing as Rhetoric: Classical Persuasion for Modern Brands

Picture of Writing Team Writing Team: Jan 12, 2026 8:00:03 AM

Aristotle wrote Rhetoric in 350 BCE. He identified three modes of persuasion: ethos (credibility), pathos (emotion), and logos (logic). Twenty-four...

Sales Content strategy Communication B2B Marketing
READ NOW
Your highest-performing content is decaying right now. Content entropy explains why articles lose rankings, traffic, and value—and what you can actually do about it beyond

5 min read

Content Entropy: Why Your Best Articles Lose Relevance Over Time

Picture of Writing Team Writing Team: Jan 12, 2026 8:00:01 AM

You published an article two years ago. It ranked #3 for a valuable keyword, drove consistent traffic, generated leads. You checked yesterday—it's...

Content strategy Copywriting AI content
READ NOW
AI was supposed to lower content standards by flooding the market with cheap articles. Instead, it raised the bar. Here's why quality content is more valuable than ever

5 min read

AI Didn't Kill Quality Content—It Made It Non-Negotiable

Picture of Cassandra Mellen Cassandra Mellen: Dec 14, 2025 4:15:41 PM

There's a misconception that AI makes it easier to create content, so quality standards will drop. The reality? They're rising.

Content strategy Copywriting AI content
READ NOW
Topic clusters aren't cutting it anymore. Discover why concept coverage is the evolved approach to SEO content that actually competes

3 min read

Why Traditional Topic Clusters Are Dead

Picture of Lauren Keller Lauren Keller: Dec 14, 2025 2:33:07 PM

I've been saying for a long time that the traditional topic cluster probably isn't going to work as well anymore. And I know some people disagree...

Lauren seo Content strategy
READ NOW
Learn how borrowing proven content strategies from unrelated industries can unlock fresh approaches and break through the sameness plaguing your market.

3 min read

Cross-Pollination Content Strategy: Borrowing Ideas Across Industries

Picture of Writing Team Writing Team: Dec 1, 2025 8:00:00 AM

Your industry's content all looks the same because everyone's copying each other.

Content strategy Copywriting Industry growth
READ NOW
Creating lead magnets isn't enough. Learn why most downloadable content fails to convert and what infrastructure you actually need to turn free offers into qualified leads.

4 min read

The Lead Magnet Fallacy: Why Your Download Isn't Converting

Picture of Writing Team Writing Team: Nov 24, 2025 1:25:40 PM

You spent three weeks creating the perfect lead magnet. Your team researched the pain points, crafted compelling copy, designed beautiful graphics,...

Content strategy Lead generation Lead nurture
READ NOW
Stop perfecting content nobody sees. Learn why early-stage brands need volume over polish to discover what works, where audiences live, and which messages actually convert.

3 min read

Quantity Over Quality: The Volume Imperative in Early-Stage Content Marketing

Picture of Writing Team Writing Team: Nov 24, 2025 1:25:25 PM

Every marketing consultant will tell you the same thing: quality over quantity. Create fewer pieces of exceptional content rather than flooding the...

Content strategy Copywriting Lead generation
READ NOW
Why static PDFs are killing your construction leads. Learn how interactive content tools transformed our B2B strategy and tripled engagement without adding headcount.

2 min read

Your Lead Magnet Isn't a Magnet If Nobody Downloads It

Picture of Writing Team Writing Team: Nov 13, 2025 4:45:35 PM

We had a problem. Actually, we had twelve problems, all neatly organized in a folder labeled "Lead Magnets." Each one was a beautifully designed PDF....

Content strategy Lead generation
READ NOW
1 2 3 4 5 Next