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Content strategy

When irony becomes a brand's default mode, what happens to trust? A sharp look at postmodern brand strategy, sincerity, and what actually builds loyalty.

4 min read

The Postmodern Brand: When Irony Replaces Sincerity

Picture of Writing Team Writing Team: Jun 29, 2026 11:58:25 AM

There's a moment in every Wendy's Twitter interaction where you realize something has shifted fundamentally in how brands relate to their audiences....

Branding Content strategy Copywriting Voice AI
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Your customer personas were outdated the moment you built them. Here's the marketing argument for building around who customers are becoming — not who they are.

6 min read

Customer Identities are Permanently Changing

Picture of Writing Team Writing Team: Jun 26, 2026 12:00:00 AM

The customer persona is one of marketing's most useful tools... but it may not be enough anymore.

Audience Content strategy Communication
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When AI generates content no one truly authored, and algorithms summarize it for readers who don't finish it, did anything get said? The research on what we've lost.

6 min read

AI Content: If "Nobody" Creates It, Does It "Mean" Anything?

Picture of Writing Team Writing Team: Jun 20, 2026 1:34:43 PM

Here's the thought experiment that keeps surfacing in content marketing circles, usually late in a conversation after someone has had enough coffee...

Content strategy Psychology Communication
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Walter Benjamin's aura theory explains AI content saturation better than any marketing framework. Here's what it means for your content strategy right now.

3 min read

Walter Benjamin, AI, and the Death of Original Content

Picture of Writing Team Writing Team: Jun 20, 2026 12:57:58 PM

In 1935, Walter Benjamin sat in a Paris café and essentially predicted your content calendar. His essay "The Work of Art in the Age of Mechanical...

AI Content strategy AI content
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YouTube captions are one of the most underused growth tools on the platform. Here's the formula for writing them in a way that drives clicks, watch time, and algorithm traction.

5 min read

How to Write YouTube Captions

Picture of Writing Team Writing Team: Apr 20, 2026 12:00:00 AM

Most people treat YouTube captions as an afterthought -- a box to check after the video is uploaded, filled in with a loose description and a few...

Video Content strategy YouTube
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Not every business needs the same social media strategy. Here's how to think through your options -- from company page management to thought leadership programs to video -- and choose what actually fits.

6 min read

Your Social Media Strategy Options, Ranked

Picture of Writing Team Writing Team: Apr 17, 2026 11:56:32 AM

The question most businesses get wrong about social media is not which platform to use. Which strategy layer to start with? Post too broadly and...

Social media Content strategy
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Discover how the fluency effect makes easier-to-read copy feel more truthful and credible, with practical strategies for leveraging cognitive psychology in marketing.

3 min read

The Fluency Effect: Why Easier-to-Read Copy Feels More True

Picture of Writing Team Writing Team: Mar 22, 2026 11:59:59 PM

Your brain is a lazy beast. Not stupid, mind you—just magnificently efficient at cutting corners. When faced with complex information, it takes...

Content strategy Copywriting Website
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Discover why hedging language like

3 min read

Hedging Language and Trust Erosion: Why "May Help" Undermines Your Offer

Picture of Writing Team Writing Team: Mar 2, 2026 8:00:01 AM

Your grandmother never said dinner "may help" satisfy your hunger. She said "Come eat." Yet somewhere between childhood certainty and corporate...

Content strategy Language Communication
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Discover how strategic negative space and deliberate omission in marketing content creates more persuasive, memorable messaging than saying everything.

3 min read

The Power of What You Don't Say

Picture of Writing Team Writing Team: Feb 23, 2026 12:00:01 AM

In the frenzied pursuit of saying everything, most marketers forget the most persuasive tool in their arsenal: silence. Like the white space that...

Content strategy Copywriting AI content
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Traditional headlines lost their power in scrolling culture. Discover how successful content creators now capture attention through distributed engagement systems.

4 min read

The Death of the Headline: How Scrolling Culture Rewrote Content Rules

Picture of Writing Team Writing Team: Feb 22, 2026 11:59:59 PM

The headline used to be king. It sat atop content like a monarch surveying its domain, determining whether readers would venture further into the...

Content strategy AI content
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