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seo

Search isn't just Google anymore. Discover why multi-channel presence across search engines, AI platforms, and social is now essential—and what that means for your strategy.

4 min read

The Multi-Channel Search Reality: Why SEO Now Means Everywhere

Picture of Lauren Keller Lauren Keller: Dec 29, 2025 12:00:00 AM

For the first time ever, I'm watching SEOs and industry experts talk multi-channel strategy. Before, it was always eighty-five percent website is...

seo Google Browsers AI search
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AI search is vulnerable to the same spam tactics that worked in early SEO. Here's why LLMs are easier to manipulate than you think—and what that means for your brand.

3 min read

LLMs Are Malleable: What Black Hat Tactics from 2010 Mean for AI Search

Picture of Lauren Keller Lauren Keller: Dec 22, 2025 8:00:03 AM

LLMs are deeply malleable, and right now, they are completely susceptible to the spam tactics that kind of worked pretty well for Black Hat SEO ten...

seo Large language models AI search
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Websites aren't just information repositories anymore. Discover why building community on your owned properties is the search strategy that will matter most in 2026.

4 min read

Your Website as Community: The Search Strategy Nobody's Talking About

Picture of Writing Team Writing Team: Dec 22, 2025 7:59:59 AM

Your website being a community—this one is fun, and I've been seeing more of this. It's a little different, but I think the shift toward wanting...

seo Website Community AI search
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AI search tracking is a black box, and the tools claiming to solve it aren't ready. Here's why personalization makes measurement nearly impossible—and what to do about it.

3 min read

Why AI Search Is (Currently) Impossible to Track

Picture of Writing Team Writing Team: Dec 22, 2025 7:59:59 AM

We've been talking about personalization and marketing for, like, twelve thousand million trillion years. We know how important it is, and how great...

seo Data AI tools AI search
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People don't search to be educated or entertained anymore. Discover the three actual motivations driving search behavior in 2025—and how to create content that matches.

4 min read

The Three Real Reasons People Search (And Why HubSpot's Framework Is Outdated)

Picture of Lauren Keller Lauren Keller: Dec 14, 2025 3:14:37 PM

I remember the foundational HubSpot framework from fifteen years ago, when they said the reasons why people search something on the internet. That...

Lauren seo GEO AI search
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Topic clusters aren't cutting it anymore. Discover why concept coverage is the evolved approach to SEO content that actually competes

3 min read

Why Traditional Topic Clusters Are Dead

Picture of Lauren Keller Lauren Keller: Dec 14, 2025 2:33:07 PM

I've been saying for a long time that the traditional topic cluster probably isn't going to work as well anymore. And I know some people disagree...

Lauren seo Content strategy
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SEO isn't dead—it's evolving. Cut through the sensationalism to understand what's actually changing in search and why Google still matters for your marketing strategy in 2025.

3 min read

The Death of SEO: Debunking the Internet's Favorite Marketing Myth

Picture of Writing Team Writing Team: Dec 14, 2025 2:20:30 PM

I can't tell you how many YouTube videos I've seen with gravestones and people dramatically falling backwards onto the grave of SEO. It's become the...

Lauren seo Technical SEO Website Keywords
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Google's 2025 Year in Search shows

5 min read

Google's 2025 Year in Search: Hot Honey and Onyx Storm FTW

Picture of Writing Team Writing Team: Dec 4, 2025 1:22:21 PM

Google released its 2025 Year in Search data, and the top trending search term globally wasn't a celebrity death, political crisis, or cultural...

seo Research Google
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Google Discover now pushes AI Mode options within articles, offering to summarize publisher content users are already reading. What attention arbitrage means for publishers and engagement economics.

4 min read

Google Discover's AI Mode Push: Summarizing Your Content Before You Finish Reading It

Picture of Writing Team Writing Team: Dec 4, 2025 1:11:18 PM

Google now offers AI Mode options directly within articles you're reading through Discover. Click the three-dot menu on any webpage in the Google...

seo GEO Google AI Mode
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Google tests AI-powered Search Console assistant that configures Performance reports through natural language. What conversational analytics means for SEO professionals and data accessibility.

4 min read

Google's AI-Powered Configuration Tool for Search Console

Picture of Writing Team Writing Team: Dec 4, 2025 1:08:14 PM

Google quietly rolled out an AI-powered configuration tool for Search Console's Performance report, letting users request data views through natural...

seo Technical SEO Research Google
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