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Informational Design

The three-category search intent model is broken. Real search behavior is messier, more nuanced, and far more revealing about what content actually needs to deliver.

5 min read

The Taxonomy of Search Intent: Beyond Informational, Transactional, and Navigational

Writing Team: Jan 12, 2026 8:00:03 AM

SEO textbooks teach that search intent falls into three neat categories: informational (learning), transactional (buying), and navigational...

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After years of misinformation and AI slop, consumer trust has collapsed. We examine how brands can rebuild credibility in a skeptical marketplace where authenticity has become performative theater.

3 min read

The Trust Economy: Rebuilding Consumer Faith After the Information Wars

Writing Team: Dec 22, 2025 8:00:03 AM

Remember when a brand could simply exist without having to constantly prove it wasn't lying? Those were good days. Simpler times. Now we live in an...

Psychology Communication Informational Design Promotion

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Information architecture is where content strategies succeed or fail. Learn why IA must be non-negotiable upfront work, even if clients don't implement it immediately.

6 min read

The Informational Architecture Gap: Why Content Strategies Fail Before They Start

Joy Youell: Nov 10, 2025 8:00:01 AM

I've been doing content strategy long enough to recognize the pattern now.

Content strategy Informational Design

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