Joy Youell

Joy Youell has been a writer for most of her life. She owns Winsome Marketing, Hire a Writer, The Academy of Continuing Education, and Baby Got Backlink.

Marketing leaders face an impossible choice: invest in upskilling existing teams or hire AI-native talent. Here's why the decision you make now will determine whether your organization survives the next 18 months.

7 min read

Train the Trainer or Fire the Team: The Leadership Dilemma in Marketing's AI Transition

Joy Youell: Oct 6, 2025 8:00:02 AM

There's a conversation happening in executive offices across the country that nobody wants to have out loud.

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Junior marketing roles are becoming obsolete as AI systems outperform traditionally trained marketers. Here's what the next generation must learn to survive—and why soft skills alone won't save your career.

5 min read

Why Junior Marketers Must Evolve or Exit in the AI Era

Joy Youell: Oct 2, 2025 6:32:07 PM

We need to talk about what's happening to junior marketers. And it's not pretty.

Marketing Career Reskilling

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GPT-5 is here with smart auto-routing and improved reasoning. Cut through the hype and discover what OpenAI's latest model actually means for your business workflows and AI strategy.

3 min read

Chat GPT-5 Is Here

Joy Youell: Aug 8, 2025 10:49:22 AM

OpenAI just dropped GPT-5, and the internet is buzzing with hot takes. But let's cut through the noise and talk about what this actually means for...

OpenAI AI Capabilities ChatGPT

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Explore how legendary marketing campaigns like Nike's 'Just Do It' and Apple's 'Think Different' successfully applied behavioral economics principles.

6 min read

Behavioral Economics in Action

Joy Youell: Mar 18, 2025 10:28:49 AM

While understanding the theoretical foundations of behavioral economics is valuable, the true power of these insights emerges when we examine how...

Research Behavioral economics ACE Course

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Learn the four-step framework for crafting messages that capture attention, sustain interest, cultivate desire, and motivate behavior.

5 min read

Persuasive Marketing: Transforming Attention Into Action

Joy Youell: Mar 18, 2025 10:22:39 AM

In today's hyper-competitive marketplace, simply having a great product or service isn't enough. The most successful brands understand something...

Content strategy Behavioral economics ACE Course

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Discover how cognitive shortcuts shape consumer decisions and how to ethically leverage them in your marketing strategy.

6 min read

Mental Shortcuts: How Heuristics and Biases Shape Consumer Choices

Joy Youell: Mar 18, 2025 10:08:38 AM

Consumers make hundreds of decisions daily, from routine purchases to complex investments. But how do they navigate this constant decision-making...

Behavior

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Learn to apply psychological insights at each stage of the buyer's journey for more effective marketing campaigns.

4 min read

Decoding Consumer Decision-Making

Joy Youell: Mar 17, 2025 6:41:43 PM

Have you ever wondered why consumers choose one product over another when both seem virtually identical? Or why your perfectly logical marketing...

Behavior Behavioral economics ACE Course

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Discover how behavioral economics transforms marketing strategies by understanding the psychology behind consumer decisions.

3 min read

Behavioral Economics: The Science Behind Effective Marketing

Joy Youell: Mar 17, 2025 6:30:05 PM

Traditional marketing approaches often assume consumers make purely rational, self-interested choices—but the reality is far more complex. Enter...

Behavior Behavioral economics ACE Course

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AI tools like Fireflies, Otter.ai, and Copilot have revolutionized the way I approach meetings.

3 min read

How AI Revolutionized My Meeting Productivity

Joy Youell: Oct 1, 2024 11:58:02 AM

Every single day, I rely on AI for meetings. In fact, I’m not even sure I remember how to take manual notes anymore! The tools available today have...

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Discover Project Strawberry, OpenAI's top-secret initiative poised to revolutionize AI research and reasoning.

2 min read

Project Strawberry: OpenAI's Potential Revolution in Research

Joy Youell: Jul 30, 2024 3:48:30 PM

In the world of science, studying human experiences typically requires significant time, money, and, of course, human participants. However, with the...

AI News

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