6 min read
Joy Youell: Mar 18, 2025 10:28:49 AM
While understanding the theoretical foundations of behavioral economics is valuable, the true power of these insights emerges when we examine how leading brands have successfully applied them to create groundbreaking marketing campaigns. By studying...
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5 min read
Joy Youell: Mar 18, 2025 10:22:39 AM
In today's hyper-competitive marketplace, simply having a great product or service isn't enough. The most successful brands understand something...
6 min read
Joy Youell: Mar 18, 2025 10:08:38 AM
Consumers make hundreds of decisions daily, from routine purchases to complex investments. But how do they navigate this constant decision-making...
4 min read
Joy Youell: Mar 17, 2025 6:41:43 PM
Have you ever wondered why consumers choose one product over another when both seem virtually identical? Or why your perfectly logical marketing...
3 min read
Joy Youell: Mar 17, 2025 6:30:05 PM
Traditional marketing approaches often assume consumers make purely rational, self-interested choices—but the reality is far more complex. Enter...
3 min read
Joy Youell: Oct 1, 2024 11:58:02 AM
Every single day, I rely on AI for meetings. In fact, I’m not even sure I remember how to take manual notes anymore! The tools available today have...
2 min read
Joy Youell: Jul 30, 2024 3:48:30 PM
In the world of science, studying human experiences typically requires significant time, money, and, of course, human participants. However, with the...
3 min read
Joy Youell: Jul 30, 2024 3:23:30 PM
As the sun rises on another day in Silicon Valley, the hum of powerful servers fills the air. Inside nondescript buildings, some of the world's most...
4 min read
Joy Youell: Jul 29, 2024 11:29:48 AM
Generative Engine Optimization (GEO) is the cutting-edge practice of optimizing content for AI-driven search platforms, such as Google's Search...
3 min read
Joy Youell: Jul 29, 2024 11:20:29 AM
Generative Engines (GEs) are at the forefront of a cultural phenomenon, leveraging advanced artificial intelligence and machine learning to create a...
