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AI technology

AI initiatives don't fail because of technology—they fail because of gatekeepers. Here's why traditional IT leaders can't grasp AI implementation, and the strategy to get executive buy-in above the chokehold.

6 min read

The IT Gatekeeper Problem: Why Your AI Initiatives Are Stalling

Picture of Joy Youell Joy Youell: Dec 29, 2025 7:59:59 AM

One of the biggest barriers I've encountered when going in and doing any kind of AI implementation project is the fact that, by and large, the people...

Technology AI technology AI Security
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Companies use only 25-30% of their MarTech tools on average. HubSpot, Google Workspace, and AI are the biggest offenders. Here's what you're missing.

6 min read

You're Using $10K Martech Tools Like $10 Spreadsheets

Picture of Ashleigh Respicio Ashleigh Respicio: Dec 15, 2025 10:17:49 AM

Here's a conversation I have at least once a month: A company shows me their tech stack. They're paying thousands for HubSpot. I ask what they're...

Technology Digital marketing AI technology Marketing technology
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AI suddenly started giving outlines first, asking for approval, and bloating word counts. Reddit thinks it's deliberate. Here's what's actually happening with token usage

5 min read

Is AI Deliberately Inflating Word Counts to Charge You More?

Picture of Writing Team Writing Team: Dec 15, 2025 8:00:00 AM

There's a bunch of speculation on Reddit about this. The runaround of, like, when it's like "are you sure," and "approve this," and it gives outlines...

Chatbot Large language models AI technology
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Prompt engineering is the creative skill separating good marketers from great ones. Learn the structure, psychology, and techniques of prompts that actually work.

9 min read

AI Prompt Engineering for Marketers: The New Creative Skill

Picture of Writing Team Writing Team: Nov 11, 2025 10:05:24 AM

I watched a marketing director spend twenty minutes fighting with ChatGPT last week.

AI functions AI technology Prompts
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Notion automations can eliminate hours of manual marketing tasks weekly. Here's how to set up workflows that actually work for content, campaigns, and team coordination.

6 min read

How to Use Notion Automations in Your Marketing Department

Picture of Writing Team Writing Team: Oct 13, 2025 8:00:00 AM

Your marketing team is drowning in manual tasks. Someone's updating spreadsheets. Someone else is sending status update emails. Another person is...

Technology AI technology
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Marketing teams waste 50+ hours monthly on tasks that should be automated. Learn why your

3 min read

When Your MarTech Stack Betrays You

Picture of Writing Team Writing Team: Oct 9, 2025 4:12:57 PM

We watched the demo. Nodded at the integration points. Signed the contract. The vendor promised seamless workflows, real-time data, automated...

Operations Technology AI technology
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Ambient computing makes technology invisible—and traditional marketing obsolete. Learn how smart homes, wearables, and predictive AI create new marketing contexts where utility beats interruption, plus three strategies that actually work when screens disappear.

10 min read

Ambient Computing and Marketing: When Technology Becomes Invisible

Picture of Writing Team Writing Team: Oct 6, 2025 8:00:00 AM

The best technology disappears. It becomes so seamlessly integrated into our environment that we stop noticing it's there at all.

Marketing Technology AI technology
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