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Ambient computing makes technology invisible—and traditional marketing obsolete. Learn how smart homes, wearables, and predictive AI create new marketing contexts where utility beats interruption, plus three strategies that actually work when screens disappear.

10 min read

Ambient Computing and Marketing: When Technology Becomes Invisible

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Writing Team: Oct 6, 2025 8:00:00 AM

The best technology disappears. It becomes so seamlessly integrated into our environment that we stop noticing it's there at all.

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