Ashleigh Respicio

Companies use only 25-30% of their MarTech tools on average. HubSpot, Google Workspace, and AI are the biggest offenders. Here's what you're missing.

6 min read

You're Using $10K Martech Tools Like $10 Spreadsheets

Picture of Ashleigh Respicio Ashleigh Respicio: Dec 15, 2025 10:17:49 AM

Here's a conversation I have at least once a month: A company shows me their tech stack. They're paying thousands for HubSpot. I ask what they're using it for. "Email marketing," they say. "And we store our contacts there."

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MarTech tools grew 9% in 2025, reaching 15,000 solutions. But companies only use 25-30% of what they pay for. Here's how to fix your tech sprawl problem.

8 min read

Most Companies Are Wasting Their Stack

Picture of Ashleigh Respicio Ashleigh Respicio: Dec 15, 2025 10:11:50 AM

I started my presentation this year by playing an AI-generated song I made with exactly two credits. It was terrible, but it perfectly summed up the...

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