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AI didn't eliminate marketing jobs—it eliminated marketing tasks. Here's how the shift from execution to strategy is changing what marketers actually spend their time doing.

7 min read

How AI Changed What Marketers Actually Do All Day

Picture of Writing Team Writing Team: Dec 22, 2025 7:59:59 AM

Speed became a competitive advantage this year, but not the kind of speed people expected. It's not about working less—it's about reallocating time...

Generative AI Training Digital marketing B2B Marketing
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Your AI implementation fails without proper documentation. Learn why brand guidelines, style guides, and audience frameworks are prerequisites for effective custom GPTs.

4 min read

The Collateral Gap: Why Your AI Strategy Fails Before It Starts

Picture of Joy Youell Joy Youell: Oct 24, 2025 2:46:48 PM

I keep having the same conversation with different companies, and it goes something like this:

Commentary AI Training
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