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Explore how generational shifts have dismantled traditional authority structures, creating new influence paradigms. Learn messaging strategies for each stage of this sociological transformation.

5 min read

The Sociology of Influence: Why Traditional Authority Is Dead

Picture of Writing Team Writing Team: Sep 8, 2025 8:00:00 AM

A CEO stands before 500 employees in 1985, delivering quarterly results from a podium. Every head nods. Every question feels rehearsed. Authority...

Psychology Influencers Community Digital marketing
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Discover whether Marketing Mix Modeling or Multi-Touch Attribution delivers better marketing insights.

5 min read

Marketing Mix Modeling vs. Multi-Touch Attribution: Which Works Better?

Picture of Writing Team Writing Team: Aug 18, 2025 8:00:00 AM

A B2B software company spent $2 million on digital advertising last quarter. Multi-touch attribution said Facebook drove 40% of their $8 million in...

Digital marketing Attribution
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