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Digital marketing

Loneliness has become a $4.6 billion market opportunity—and a profound ethical challenge. Here's what marketers must understand about isolated consumers today.

8 min read

The Loneliness Economy: Marketing to Isolated Consumers

Writing Team: Nov 17, 2025 7:00:02 AM

A 28-year-old woman spends $89 monthly on a subscription service that sends her personalized text messages throughout the day, simulating friendship.

Culture Psychology Digital marketing

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Strategic content creates market position beyond rankings. Learn how to build content foundations that let you own conversations and expand into new markets successfully.

4 min read

Building Content That Opens New Markets: The Foundation for Strategic Business Expansion

Joy Youell: Nov 3, 2025 7:59:59 AM

Most companies think about content tactically. They want to rank for keywords. They want to drive traffic. They want leads.

Content strategy Digital marketing B2B Marketing

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Stop creating content without distribution channels. Learn why modern content strategy requires SEO paired with owned distribution methods like social, email, or lead gen to drive real results.

3 min read

Why Your Content Strategy Needs Distribution Channels Before It Needs More Content

Joy Youell: Oct 24, 2025 2:40:14 PM

I've been thinking a lot lately about what it means to sell content in 2025. And honestly? Those beautiful 15-blog packages we used to offer don't...

Content strategy Digital marketing B2B Marketing

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Discover why modern consumers respond better to valuable content that draws them in rather than ads that push them away.

2 min read

Interruption vs. Invitation in Digital Marketing

Writing Team: Sep 15, 2025 8:00:00 AM

Most marketing today is noise pollution.

Psychology Digital marketing Communication

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Explore how generational shifts have dismantled traditional authority structures, creating new influence paradigms. Learn messaging strategies for each stage of this sociological transformation.

5 min read

The Sociology of Influence: Why Traditional Authority Is Dead

Writing Team: Sep 8, 2025 8:00:00 AM

A CEO stands before 500 employees in 1985, delivering quarterly results from a podium. Every head nods. Every question feels rehearsed. Authority...

Psychology Influencers Community Digital marketing

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Discover whether Marketing Mix Modeling or Multi-Touch Attribution delivers better marketing insights.

5 min read

Marketing Mix Modeling vs. Multi-Touch Attribution: Which Works Better?

Writing Team: Aug 18, 2025 8:00:00 AM

A B2B software company spent $2 million on digital advertising last quarter. Multi-touch attribution said Facebook drove 40% of their $8 million in...

Digital marketing Attribution

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