WINSOME MARKETING BLOG

Let's go deep.

GET ON THE LIST

Communication

Discover how memes function as digital folklore and why most brands fail at memetic marketing. Expert insights on authentic cultural integration strategies.

3 min read

Digital Folklore: How Memes Become Brand Language

Writing Team: Jan 29, 2026 10:23:41 AM

In the digital age, brands have become unwitting anthropologists, studying the native rituals of internet tribes and attempting to speak their...

READ NOW

Aristotle understood persuasion better than most modern marketers. We examine how classical rhetoric's 2,400-year-old frameworks still explain why some marketing works and most doesn't.

5 min read

Marketing as Rhetoric: Classical Persuasion for Modern Brands

Writing Team: Jan 12, 2026 8:00:03 AM

Aristotle wrote Rhetoric in 350 BCE. He identified three modes of persuasion: ethos (credibility), pathos (emotion), and logos (logic). Twenty-four...

Sales Content strategy Communication B2B Marketing

READ NOW

Marketing has entered its absurdist phase—messages that mean nothing, branding divorced from products, campaigns optimized for engagement over coherence. We examine why meaninglessness became a strategy.

4 min read

Absurdism in Advertising: When Meaning Breaks Down in Marketing Messages

Writing Team: Jan 5, 2026 8:00:02 AM

"Live más." What does that mean? Taco Bell won't tell you. They've trademarked ambiguity, built a brand on linguistic emptiness that consumers fill...

Behavior Digital marketing Communication Advertising

READ NOW

very UX designer knows dark patterns work. Fewer ask whether they should. We examine the ethical boundary between influence and exploitation—and why crossing it destroys long-term value.

4 min read

The Ethics of Dark Patterns: Where Persuasion Becomes Manipulation

Writing Team: Jan 5, 2026 8:00:01 AM

Your modal window has three buttons. The one you want says "Maybe later" in gray, size 10 font. The one they want you to click says "YES! UPGRADE...

Behavior Ethics Digital marketing Communication

READ NOW

Memory isn't storage—it's reconstruction. Brands that understand memory architecture don't just create recall, they engineer the mental infrastructure where purchasing decisions actually happen.

4 min read

Memory Architecture in Marketing: How Brands Build Mental Real Estate

Writing Team: Dec 22, 2025 8:00:03 AM

You remember the Nike swoosh. The Intel jingle. The specific shade of Tiffany blue. But you don't remember them—you reconstruct them every time you...

Branding Psychology Digital marketing Communication

READ NOW

After years of misinformation and AI slop, consumer trust has collapsed. We examine how brands can rebuild credibility in a skeptical marketplace where authenticity has become performative theater.

3 min read

The Trust Economy: Rebuilding Consumer Faith After the Information Wars

Writing Team: Dec 22, 2025 8:00:03 AM

Remember when a brand could simply exist without having to constantly prove it wasn't lying? Those were good days. Simpler times. Now we live in an...

Psychology Communication Informational Design Promotion

READ NOW