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Discover how memes function as digital folklore and why most brands fail at memetic marketing. Expert insights on authentic cultural integration strategies.

3 min read

Digital Folklore: How Memes Become Brand Language

Writing Team: Jan 29, 2026 10:23:41 AM

In the digital age, brands have become unwitting anthropologists, studying the native rituals of internet tribes and attempting to speak their...

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Viral marketing didn't start with social media. We trace shareability's evolution from word-of-mouth to algorithmic amplification—and why understanding this history reveals what actually makes content spread.

4 min read

The Genealogy of Viral Marketing: Tracing the Evolution of Shareability

Writing Team: Jan 5, 2026 8:00:00 AM

Before "viral" meant internet fame, it meant disease transmission. The metaphor was apt: ideas spread person-to-person, exponentially, through...

Social media Marketing Research Trends

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Discover how applying digital minimalism principles to your marketing—from websites to emails to social media—creates stronger engagement and better results through radical simplicity.

5 min read

Digital Minimalism Meets Marketing: Less Is Actually More

Writing Team: Dec 8, 2025 7:59:59 AM

Every marketing team operates on the same assumption: more touchpoints equal more engagement.

Social media Niche marketing Website Email Marketing B2B Marketing

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Premium products need lifestyle positioning, not transactional content. Learn why brands selling $500+ items must build aspirational social media strategies to convert high-intent buyers.

6 min read

Why E-Commerce Brands Need Lifestyle Content Strategies

Joy Youell: Nov 3, 2025 7:59:59 AM

I was working with an e-commerce client recently who sells a premium product. We're talking $800+ price point. High quality, great reviews, loyal...

Branding Social media Influencers Ecommerce

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Discover the psychological triggers behind viral content—from emotional resonance to social identity markers—and learn how brands can harness these forces for authentic engagement.

3 min read

The Psychology of Virality: What Makes Content Shareable?

Writing Team: Jun 16, 2025 4:46:23 PM

We've all witnessed it: a simple fifteen-second video cascades across the internet, accumulating millions of views while carefully crafted campaigns...

Social media Trends

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Discover strategies to track and attribute dark social traffic—the 65% of social sharing that happens via private channels.

5 min read

Dark Social Attribution: Tracking the Untrackable in Social Media ROI

Writing Team: Mar 24, 2025 2:48:07 PM

The detective arrives at the scene, finding footprints that vanish midway across the room. The culprit seems to have disappeared into thin air,...

Social media Audience Data

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2 min read

The Impact of Micro-Influencers on Consumer Behavior

Writing Team: Dec 3, 2024 5:11:00 PM

Micro-influencers, typically individuals with 10,000 to 100,000 followers on social media, are changing the landscape of marketing. Unlike...

Social media Influencers Behavior

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In the post-truth era, where skepticism is high, marketing must go beyond the basics of promotion and into the realm of ethical transparency and active engagement.

5 min read

Marketing in the Post-Truth Era: Navigating Skepticism and Misinformation

Writing Team: Oct 29, 2024 7:13:39 PM

Social media Marketing

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4 min read

YouTube SEO Checklist

Writing Team: Sep 17, 2024 8:06:10 AM

With over 500 hours of video uploaded every minute, YouTube is a highly competitive platform where standing out is crucial. To rank well and get your...

Social media Marketing

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